• Lenzing’s fiber identification technology relies on physical identification of the fiber, enabling traceability and protection from counterfeiting.
  

• The system will now be expanded to include all fiber types under the TENCEL™ brand, elevating supply chain transparency for the textiles industry.
  

Pioneering technology to increase visibility for brands and consumers

Lenzing’s fiber identification technology provides physical identification of fiber origin at different stages of textile products such as the fabric and garment level. This enables full traceability of the fiber, protects from counterfeiting and provides assurance to brands and retailers that their products are made from TENCEL™ branded lyocell and modal fibers. It also guarantees that the fibers are produced in state-of-the-art-production facilities that meet high standards for resource efficiency and environmental and social responsibility. This allows brands and consumers to have full visibility of how and where their products have been made.

Fiber identification will be a vital part of the fabric certification process within Lenzing E-Branding Service. From November 2021, Lenzing will test fabrics for fiber identification, enhancing the security of Lenzing’s online services and testing facilities and increasing transparency and security between value chain partners. By the first half of 2022, additional services for brands and retailers will be integrated onto Lenzing E-branding Service.

Enhancing sustainability in the supply chain

The textile industry has always been aiming to tackle environmental issues such as pollution and carbon emissions. Increasingly, brands are embracing sustainability, but the take up has been slow, especially for manufacturers and suppliers. In order to enhance the industry’s ability to manage its value chain more sustainably, both brands and consumers must be fully aware of the nature and magnitude of the issues within the process. Tracking and traceability of raw materials in the final product can ensure raw materials originate from responsible resources, comply with industry standards and thereby prevent usage of materials from controversial sources. In the long run, this will help improve the overall sustainability of the industry thanks to informed decision-making by all parties.

“As the awareness of sustainability grows, we see the need to continuously improve transparency and traceability of our products, so as to make sure our brand credentials are well protected and trusted by industry stakeholders and consumers,” says Florian Heubrandner, Vice President Global Textiles Business at Lenzing AG. “By extending the TENCEL™ brand’s effort on supply chain transparency with our fiber identification technology, we hope to enable the textile industry to become more sustainable, as well as ensure our brand partners have the credibility to communicate their sustainability efforts and combat greenwashing.”