Traceability as a foundation for circular MMCF and regulatory readiness

The implementation marks a key milestone for scaling circular MMCF, highlighting the role of digital traceability. It establishes a verified digital chain for OnceMore® materials, ensuring full chain-of-custody from pulp and fiber production through to finished garments. By unifying material movement and supply‐chain data into a single system, the rollout enhances transparency across tiers and geographies and increases supplier participation. Traceability from raw material to retail will give OnceMore® and its brand partners access to a verified digital chain of custody. This strengthens authenticated recycled‐content claims and provides a stronger data foundation for product‐level disclosures, reporting, and upcoming regulatory requirements, particularly in preparation for the EU Digital Product Passport (:).

TextileGenesis’ FibercoinTM token technology will be used to generate digital tokens linked to material volumes, creating a secure and verified digital footprint at each transformation stage. This approach strengthens integrity across complex supply chains and supports scalable circularity programs beyond fragmented, manual documentation.

“Traceability across the value chain relies on reliable data and clear documentation,” said Tina Lemke, Marketing & Brand Experience Manager at OnceMore®. “By introducing [waste and wood-to-retail] traceability through the TextileGenesis solution, we strengthen the integrity of our chain of custody and give our customers verified information about how materials move through each production step.”

Delivering scalable traceability through supplier enablement and platform excellence

OnceMore® supply chain partners are being onboarded to the TextileGenesis solution with structured implementation support. Suppliers will conduct transactions using TextileGenesis’ FibercoinTM modules, enabling consistent data capture across the chain and creating visibility into material flow and supply chain participation.

“OnceMore® is one of the strongest circular innovations in MMCF today, and this rollout shows what it looks like to operationalize traceability at scale,” said Amit Gautam, Founder & CEO of TextileGenesis. “By embedding traceability directly into material transactions, this rollout creates the verified data infrastructure needed for regulatory compliance, brand accountability, and credible circularity claims.”