The MoU underscores shared priorities, including aligning industry practices with European sustainability and circularity standards, addressing customs and regulatory challenges, and strengthening the investment and business climate between the two regions. The agreement highlights EURATEX and AMITH’s commitment to advancing competitiveness in the global textile market, supporting a seamless and cohesive approach to trade under the revised rules of the Pan Euro Med Convention, which enter into force on 1 January 2025.

This partnership also opens new avenues for information exchange on industrial technology, cross-border business initiatives, and collaborative skill development projects. By enhancing cooperation in these areas, EURATEX and AMITH are working to create a sustainable, resilient, and globally competitive Euro-Mediterranean textile industry.

"The EU-Morocco textile connection has vast untapped potential," said Mario Jorge Machado, EURATEX President. "Through our collaboration with AMITH, we aim to fortify both regions' textile sectors, embracing sustainability and competitiveness as core values. This MoU is a meaningful step toward our shared vision of a thriving Euro-Mediterranean textile ecosystem."

„This Memorandum of Understanding is important for AMITH as it will help achieving our mission: drive the continuous development of the Moroccan industry and help companies rise to new levels of excellence and sustainability” commented El Ansari Anass, AMITH President.

The MoU represents a pivotal commitment to a sustainable and collaborative future for the European and Moroccan textile industries, paving the way for new opportunities under the PEM Convention framework.