Over 35 million women and girls in Germany wear a bra every day. This huge market volume alone shows why it is especially important for the manufacturers of foundation garments and cup-based clothing to design products that fit reliably. However, national and international studies suggest that over 50% of women wear a badly fitting bra and that many women have major problems finding the right bra size for them.
Why is this so? The reason lies mainly in the existing system of bra sizes which does not allow the cup size to be determined by breast volume. In Germany, bra size is indicated by a number and a letter, e.g. 75 B. The number indicates the circumference below the bust in centimetres, and the letter indicates the cup size. The cup size is based on the difference between the circumference around the breasts and that below the breasts. That is what customers use when buying bras in the shops and that is also what determines other parameters in designing patterns for products that incorporate a cup such as foundation garments, swimwear and body hugging clothing. However, simply measuring the difference between the circumference around and below the breasts gives no indication of the actual shape or volume of the breast. One of the results of this is that cup shapes and sizes from different manufacturers vary considerably. It also leads to great uncertainty among customers when they try to find the correct size.
Making underwear that fits properly for women of all sizes, body types and age groups is not possible using the current cup system. Women's body shapes vary too much, especially when it comes to their breasts.
That is why the Hohenstein Institute set up a research project with the aim of developing a new system that would allow cup sizes to be determined in accordance with body shape and breast volume. The key questions to be addressed by the research project were "Which body parameters affect cup size?", "What kind of anthropometric process is required to determine cup volume reliably and accurately?" and "How can cup sizes be assigned accurately, taking account of the actual volume of the breast?". The latest 3D technologies were used in the research work.
The results of the research are in the form of data about breast volume and new breast measurements which can be used to supplement and update existing size charts for foundation garments. Those body parameters have been described which affect the volume of the breasts, and solutions proposed for how the process of determining cup size could be improved.
The researchers also developed virtual 3D cup models for visualising cup sizes and used them to construct volume-based 3D basic patterns. The results also show the extent to which successful marketing of foundation garments depends on both the product and the target market. There can never be one standard solution that is suitable for all circumstances.
The new findings from the project describe the specific sizing requirements for foundation garments and cup-based clothing products, and constitute an important basis for further development. They will help to improve the fit of products, assist customers in finding the right size and reduce high product development costs. The virtual breast models that have been developed also provide useful fitting principles for use in 3D simulation and design systems.
Who will benefit from this innovative method of cup sizing?
A research report is available that can be obtained by any interested company. It describes the results and the basic principles which were derived from the research and need to be taken into account when developing and marketing foundation garments and cup-based clothing products. However, it is not only the manufacturers of underwear, orthopaedic items and ladies' outerwear who will benefit. It will also be to the advantage of customers themselves if the results of the research can be used to develop and market bra shapes that are more adapted to customers' body shapes. It will be easier for them to find the right size in the shops and, secondly, it will help ensure that more women wear a correctly fitting bra. The researchers hope that, in the long term, typical health problems such as skin irritation, shoulder and back problems and shoulder strain caused by badly fitting bras can be avoided.
