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#Recycled_Fibers

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.



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#Recycled_Fibers

Circulose and Birla Cellulose announce partnership agreement to advance circular textiles

Circulose, a leading producer of recycled textile pulp for the fashion and textile industry, and Birla Cellulose, a global leader in sustainable viscose fiber, have signed a strategic partnership agreement to jointly accelerate textile recycling.

#Recycled_Fibers

Circulose partners with Marks & Spencer to accelerate circular fashion

Circulose has announced a partnership with Marks & Spencer (M&S), making the iconic British retailer the first UK brand to join Circulose as a Scaling Partner. This milestone collaboration marks a powerful step forward in transforming how fashion is made, driving circularity from concept to scale.

#Recycling / Circular Economy

Circulose and Jilin Chemical Fiber forge partnership to scale circular Viscose filament yarn

Circulose, a global leader in textile recycling, has entered into a strategic partnership with Jilin Chemical Fiber to exclusively market and sell viscose filament yarn produced with CIRCULOSE® for the global market in 2026 to 2028, accelerating the large-scale adoption of next-gen textile fibers.

#Recycling / Circular Economy

Circulose and TextileGenesis partner to scale traceable circular materials

CIRCULOSE®, the next-generation material made entirely from discarded textiles, is partnering with TextileGenesis, a Lectra company, to integrate supply chain traceability into its solution offering for fashion brands.

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#Yarns

Biella Yarn launches Collection “Reimagined” for Spring/Summer 2027 with fresh approach to fibre design

Biella Yarn, the flat knitting brand of Suedwolle Group, introduces its Spring/Summer 2027 collection “Reimagined” featuring refined yarn blends and advanced spinning technologies designed for contemporary summer knitwear. Under the motto “And the story goes on…”, Biella Yarn continues to push the boundaries of responsible yarn development, offering versatile materials that elevate modern craftsmanship.

#Recycled_Fibers

Circular progress: Trevira® CS Eco fabrics can now be made using textile-recycled, permanently flame-retardant fibers and yarns

Indorama Ventures, a global sustainable chemical company, takes an important next step toward making textiles more circular for homes and public spaces. To support fabric makers in creating a more sustainable version of the well-known flame-retardant Trevira CS fabric, the company now offers Trevira® flame-retardant fibers and filament yarns that contain 50% recycled textile material. First customers were introduced to the new offering during Heimtextil trade show mid-January in Frankfurt, Germany.

#Recycled_Fibers

Borealis invests EUR 49 million in Burghausen, Germany to accelerate design for circularity

Borealis announces a EUR 49 million strategic investment to scale up production of Borstar® Nextension polypropylene (PP) at its manufacturing site in Burghausen, Germany. This will expand commercial production of next-generation single-site polypropylene (ssPP) grades that deliver enhanced purity, processability, and performance - supporting customers in key sectors including packaging, healthcare, mobility, and fibers, to meet evolving market and regulatory demands.

#Heimtextil 2026

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

New fill solutions and the debut of sleepwear highlight the versatility and performance of Naia™ Renew, its circular fiber, for home textile applications.

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#Spinning

atmos.io paves the way to the digital factory

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#Recycling / Circular Economy

trinamiX with new management

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#Exhibitions & Events

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#Dyeing, Drying, Finishing

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