#Recycled_Fibers

2025-12-16

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

Europe needs tipping point to scale textile-to-textile recycling, BCG and ReHubs say

A new report from Boston Consulting Group (BCG) and ReHubs, titled “Advancing Textile Circularity – Europe’s textile waste challenge: Scaling Textile-to-Textile requires enabling mechanisms”, highlights the urgent need for systemic action to tackle Europe’s growing textile waste and scale a circular textile economy.

Circ deepens access to recycled fibers with Xinxiang Bailu Chemical Fiber Co., Ltd. partnership agreement

Circ®, a global leader in textile‑to‑textile recycling, today announced a new partnership agreement with Xinxiang Bailu Chemical Fiber Co., a Canopy Dark Green Shirt producer and one of the world’s leading producers of viscose filament. The agreement marks a significant step in Circ’s continued expansion in China and strengthens its position within the country’s rapidly evolving circular textile ecosystem; further supporting Circ’s ability to supply recycled fibers near existing fashion supply chains.

LineONE – Smart performance, smart investment at Techtextil 2026

At Techtextil 2026 in Frankfurt (April 21–24, Hall 12, Booth C79), AUTEFA Solutions will present its LineONE concepts for cost-efficient nonwoven production. As a full-line supplier for nonwoven production lines, AUTEFA Solutions covers the entire process chain – from fibre opening through to web bonding. With its LineONE line concepts, the company combines proven technologies into well-balanced, cost-efficient turnkey solutions. These concepts are designed for capacity expansions, modernisation projects and new production lines, offering robust design and high flexibility for applications such as filtration, geotextiles and automotive.

EU and Australia strengthen relations with Security and Defence Partnership and Trade Agreement

The EU and Australia have today announced the adoption of a groundbreaking Security and Defence Partnership. They have also concluded negotiations for an ambitious and balanced free trade agreement (FTA) and agreed to launch formal negotiations for the association of Australia to Horizon Europe, the world's largest funding programme for research and innovation. With these steps, the EU and Australia are delivering mutually beneficial outcomes and further reinforcing their already close relations in a time of geopolitical uncertainty.

DuPont introduces Tyvek® APX™ 400 protective coverall, setting a new benchmark for extreme breathability

DuPont (NYSE:DD) announced the launch of the Tyvek® APX™ 400 protective coverall, the first in a new generation of extremely breathable disposable chemical protection garments. Manufactured using DuPont™ Tyvek® APX™ groundbreaking fabric, the new garment combines 360° protection and durability with extreme breathability, taking worker comfort and safety to a whole new level.