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#Recycled_Fibers

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.



More News from Circulose

#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

#Recycled_Fibers

Circulose and Birla Cellulose announce partnership agreement to advance circular textiles

Circulose, a leading producer of recycled textile pulp for the fashion and textile industry, and Birla Cellulose, a global leader in sustainable viscose fiber, have signed a strategic partnership agreement to jointly accelerate textile recycling.

#Recycled_Fibers

Circulose partners with Marks & Spencer to accelerate circular fashion

Circulose has announced a partnership with Marks & Spencer (M&S), making the iconic British retailer the first UK brand to join Circulose as a Scaling Partner. This milestone collaboration marks a powerful step forward in transforming how fashion is made, driving circularity from concept to scale.

#Recycling / Circular Economy

Circulose and Jilin Chemical Fiber forge partnership to scale circular Viscose filament yarn

Circulose, a global leader in textile recycling, has entered into a strategic partnership with Jilin Chemical Fiber to exclusively market and sell viscose filament yarn produced with CIRCULOSE® for the global market in 2026 to 2028, accelerating the large-scale adoption of next-gen textile fibers.

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#Recycled_Fibers

Advancing the future of stretch: Fashion for Good launches new project to validate bio-based and recycled elastane

Launched today, Stretching Circularity is a collaborative project initiated by Fashion for Good dedicated to accelerating the adoption of lower-impact elastane alternatives that are compatible with circular textile systems. By validating bio-based and recycled elastane solutions through pilot-scale testing and demonstrator garments, the initiative aims to remove one of the most significant technical barriers to a circular textile economy.

#Yarns

Biella Yarn launches Collection “Reimagined” for Spring/Summer 2027 with fresh approach to fibre design

Biella Yarn, the flat knitting brand of Suedwolle Group, introduces its Spring/Summer 2027 collection “Reimagined” featuring refined yarn blends and advanced spinning technologies designed for contemporary summer knitwear. Under the motto “And the story goes on…”, Biella Yarn continues to push the boundaries of responsible yarn development, offering versatile materials that elevate modern craftsmanship.

#Recycled_Fibers

Circular progress: Trevira® CS Eco fabrics can now be made using textile-recycled, permanently flame-retardant fibers and yarns

Indorama Ventures, a global sustainable chemical company, takes an important next step toward making textiles more circular for homes and public spaces. To support fabric makers in creating a more sustainable version of the well-known flame-retardant Trevira CS fabric, the company now offers Trevira® flame-retardant fibers and filament yarns that contain 50% recycled textile material. First customers were introduced to the new offering during Heimtextil trade show mid-January in Frankfurt, Germany.

#Recycled_Fibers

Borealis invests EUR 49 million in Burghausen, Germany to accelerate design for circularity

Borealis announces a EUR 49 million strategic investment to scale up production of Borstar® Nextension polypropylene (PP) at its manufacturing site in Burghausen, Germany. This will expand commercial production of next-generation single-site polypropylene (ssPP) grades that deliver enhanced purity, processability, and performance - supporting customers in key sectors including packaging, healthcare, mobility, and fibers, to meet evolving market and regulatory demands.

Latest News

#Textiles & Apparel / Garment

VIATT 2026 to debut German Pavilion, strengthening European participation alongside key Asian textile hubs

Vietnam’s textile and garment sector continues to be a major contributor to the country’s economic growth, with export revenues expected to reach USD 46 billion in 2025, a 5.6% increase from 2024 . From 26 – 28 February, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is set to contribute to economic growth opportunities by accelerating digital transformation and green transition across the entire textile value chain. The upcoming edition will respond to the rising demand for advanced technologies and sustainable materials with the introduction of the German Pavilion, alongside strong exhibitor participation from key Asian sectors, as well as several high-profile fringe events.

#Sustainability

Ying McGuire becomes new CEO of Cascale

Cascale today announced the appointment of Ying McGuire as Chief Executive Officer, effective June 1, 2026.

#Technical Textiles

Sustainable, lightweight, and sound absorbing: Polyester-based front trunk solution for BEVs

As car manufacturers look to further reduce their carbon footprint, Autoneum has developed an innovative front trunk solution for battery electric vehicles (BEVs), made entirely from polyester-based textile. The Ultra-Silent Frunk offers significant weight reduction, improved acoustic and thermal insulation, and uses up to 70 percent recycled material, supporting sustainable and efficient vehicle design. Autoneum, global technology leader in acoustic and thermal management for vehicles, has already received orders for the new frunk from three major OEMs in Asia and Europe to be built in three BEV models. Series production for two BEVs has been underway in China and Germany since last year.

#Raw Materials

Modern testing methods for raw cotton

The 38th International Cotton Conference Bremen will take place from 25 to 27 March 2026 at the Bremen Parliament. This conference has traditionally stood for in-depth expertise and international exchange. The program will focus on technical innovations, market trends, and regulatory frameworks across the entire value chain – from agriculture to the circular economy. With high-profile speakers, the conference is regarded as the key meeting point for the global cotton industry. Today’s focus: Cotton quality and testing methods.

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