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#Recycled Fibers

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.



More News from Circulose

#Recycled Fibers

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.

#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

#Recycled Fibers

Circulose and Birla Cellulose announce partnership agreement to advance circular textiles

Circulose, a leading producer of recycled textile pulp for the fashion and textile industry, and Birla Cellulose, a global leader in sustainable viscose fiber, have signed a strategic partnership agreement to jointly accelerate textile recycling.

#Recycled Fibers

Circulose partners with Marks & Spencer to accelerate circular fashion

Circulose has announced a partnership with Marks & Spencer (M&S), making the iconic British retailer the first UK brand to join Circulose as a Scaling Partner. This milestone collaboration marks a powerful step forward in transforming how fashion is made, driving circularity from concept to scale.

More News on Recycled Fibers

#Recycling / Circular Economy

Textiles Recycling Expo 2026 to spotlight the companies turning textile circularity into industrial reality

As the textile industry faces mounting pressure to scale circular solutions, improve recycling infrastructure, and respond to evolving regulation, Textiles Recycling Expo 2026 will bring together the organisations leading that transformation in practice.

#Recycled Fibers

Lindex and BASF partner to bring textile-­to­-textile recycled polyamide to lingerie sector

Lindex has partnered with BASF’s loopamid® to accelerate textile-­to-­textile recycling and advance the shift towards more circular material solutions in the fashion industry. Together they introduce loopamid to the lingerie sector.

#ITM 2026

Uster FiberQ excels for recycled raw materials too

Uster FiberQ is a complete solution for raw material utilization, supporting spinners to achieve consistent quality and profitability every day, building further growth for the future. The Turkish company ORTA relies on FiberQ with recycled yarn for its denim production. Data-driven knowledge puts the producer in control of raw material utilization – ready to make the correct decisions for process efficiency, quality and productivity.

#Yarns

From advanced fibres to eco‑focused yarns: Yarn Expo Autumn 2026 set to welcome global industry to Shanghai

From 25 – 27 August, Yarn Expo Autumn 2026 will return to the National Exhibition and Convention Center (Shanghai) to reinforce its role as a key meeting point for the global yarn and fibre industry. With over 22,000 visitors, the previous edition gathered nearly 580 leading exhibitors from 16 countries and regions, showcasing advanced developments and creative applications that support innovative, sustainable textile design. The upcoming edition will not only present an extensive range of fibre and yarn products, but will also feature a comprehensive fringe programme, including industry forums and trend display areas, providing innovative upstream enterprises with a stage to introduce next‑generation materials and sustainable concepts.

Latest News

#Natural Fibers

European Flax-Linen & Hemp step into advanced manufacturing: Enabling filament winding, 3D printing and high-performance composite processes

The Alliance for European Flax-Linen & Hemp announces a new wave of technological advancements demonstrating how flax-linen and hemp fibres are now being successfully integrated into advanced composite manufacturing processes. These developments mark a transition beyond traditional hand lay-up techniques, positioning natural fibres as credible, scalable solutions for high-performance industrial applications.

#ITM 2026

SETEX turns dyeing and finishing data into daily production control

At ITM 2026, SETEX will show how textile mills can use machine, recipe, quality and energy data for more reliable daily production decisions — not as another reporting layer, but as part of the running dyeing and finishing process. With OrgaTEX X3 MES, E390x/C390x controllers, CamCOUNT and FabricInspector Portable, SETEX connects planning, machine execution and fabric-related quality insight within existing mill structures.

#Technical Textiles

Fifteen years of Autoneum – From spin off to global technology leader

What started as a strategic carve‑out has since become the success story of a global technology leader in acoustic and thermal management solutions for vehicles. Headquartered in Winterthur, Switzerland, Autoneum supplies leading automobile manufacturers worldwide with innovative, lightweight and increasingly sustainable solutions.

#Textile chemistry

The CHT Group GmbH awarded Best Managed Company 2026

The CHT Group GmbH has been honored as Best Managed Company 2026. The seal of approval recognizes excellently managed medium-sized companies and is awarded as part of a program by Deloitte Private, UBS, the Frankfurter Allgemeine Zeitung, and the Federation of German Industries (BDI).

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