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#Recycled Fibers

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.



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#Recycled Fibers

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.

#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

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#Recycled Fibers

Circulose and Birla Cellulose announce partnership agreement to advance circular textiles

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#Recycled Fibers

Circulose partners with Marks & Spencer to accelerate circular fashion

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#Recycled Fibers

Indorama Ventures supports KH Editions in building on its RECO experience Taking Thai circular fashion to New York Fashion Week

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#Recycled Fibers

RE&UP’s Next-Gen Cotton fibers power Zalando private label t-shirt collection crafted from innovative recycled textiles

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#Recycled Fibers

Driving circularity with Uster Recycled Fiber Matrix

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#Recycled Fibers

Circ expands global recycled polyester production with BHF offtake agreement

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#Nonwovens

25 years in the room: EDANA’s OUTLOOK™ returns to Cascais to shape a changing industry

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#Recycling / Circular Economy

Recover™ names Enes Adak and Fehmi Yüksel as Co-CEOs to accelerate its next growth phase

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#Research & Development

ADD-ITC 2026 highlights strong industry participation

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#Recycling / Circular Economy

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