[pageLogInLogOut]

#Recycled Fibers

Leading fashion brands step up to unlock the next chapter of Circulose

Since 2024, under new ownership and leadership, Circulose has set a renewed strategic direction focused on securing long-term commitments with partner brands to bring CIRCULOSE® back to market at scale. This strategy has proven successful.

Today, Circulose is proud to announce a series of new partnerships with global fashion brands that recognise the value and importance of scaling next-generation materials.

Following H&M, Mango and Marks & Spencer, several leading fashion brands are now partnering with Circulose. These include Bestseller, John Lewis, C&A, Filippa K, Reformation, Faherty, Bobo Choses and Zero. Their commitments underpin the renewed trust and momentum of CIRCULOSE® and demonstrate strong industry confidence in its role as a next-generation material.

CIRCULOSE® continues to stand out as a proven, scalable solution for replacing virgin cellulose fibers such as viscose and lyocell. The strong partnerships and support from leading fashion brands signal that Circulose is ready to lead the transition to next-generation materials.

“These partnerships are an important milestone in Circulose’s new chapter. After a year of resetting our strategy and intensely engaging with brands, this wave of commitments shows our efforts are paying off. Their support will help to unlock the next phase of our production journey. We are proud to enable brands who are serious about transforming the textile industry” says Jonatan Janmark, Circulose CEO.



More News from Circulose

#Recycled Fibers

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.

#Recycling / Circular Economy

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

#Recycled Fibers

Circulose and Birla Cellulose announce partnership agreement to advance circular textiles

Circulose, a leading producer of recycled textile pulp for the fashion and textile industry, and Birla Cellulose, a global leader in sustainable viscose fiber, have signed a strategic partnership agreement to jointly accelerate textile recycling.

#Recycled Fibers

Circulose partners with Marks & Spencer to accelerate circular fashion

Circulose has announced a partnership with Marks & Spencer (M&S), making the iconic British retailer the first UK brand to join Circulose as a Scaling Partner. This milestone collaboration marks a powerful step forward in transforming how fashion is made, driving circularity from concept to scale.

More News on Recycled Fibers

#Yarn & Fiber

Expansive innovations converge in Shanghai as Yarn Expo Autumn 2026 opens doors next week

With just days to go, industry enthusiasm is building for the opening of Yarn Expo Autumn, Asia’s premier yarn and fibre trade fair, running from 25 – 27 August at the National Exhibition and Convention Center (Shanghai). Across 27,000 sqm in Hall 8.2, buyers will find nearly 600 exhibitors from 14 countries and regions, spread across seven specialised zones that range from cutting-edge man-made and regenerated fibres to time-honoured cashmere and silk. Beyond the extensive sourcing options, a fringe programme of trend showcases, presentations and product launches rounds out the three¬day event with design, innovation and market intelligence.

#Recycled Fibers

Naia™ from Eastman strengthens western hemisphere textile connections at Apparel Sourcing Show Guatemala

As brands and retailers explore more diversified and responsive sourcing networks, the Naia™ brand from Eastman is strengthening its engagement with the textile and apparel value chain across the western hemisphere. From August 18–20, the company will participate for the first time in Apparel Sourcing Show Guatemala, a regional meeting point for apparel sourcing, manufacturing and nearshoring.

#Recycled Fibers

Usha Yarns secures growth equity investment from Fullerton Carbon Action Fund

Usha Yarns Limited (“Usha Yarns”), a producer of high-quality recycled yarns with advanced, well established production processes, announced a growth equity investment from the Fullerton Carbon Action Fund (“Fullerton”), a private equity strategy managed by Fullerton Fund Management that backs established mid-market companies across Emerging Asia to accelerate decarbonisation.

#Man-Made Fibers

Eastman Naia™ brings the SEEDS theme to life at PREFACE LA

Eastman Naia™ is participating in PREFACE LA, taking place July 29–30, to present applications of its filament yarn and staple fiber across fashion and denim.

Latest News

#Carpets

DOMOTEX Southeast Asia 2026 - Building the Gateway to ASEAN's fast-growing flooring market

From 11–13 November 2026, the inaugural DOMOTEX Southeast Asia will take place at BITEC (Bangkok International Trade & Exhibition Centre) in Bangkok, Thailand. Jointly organized by GLOBUS Events Limited and Hannover Milano Fairs Shanghai Ltd., with Worldex G.E.C. Co., Ltd. as the local partner, the exhibition marks the expansion of the internationally recognized DOMOTEX brand into Southeast Asia. As the newest addition to the global DOMOTEX portfolio, the exhibition has been developed specifically to serve the rapidly evolving ASEAN market, creating a dedicated business event for the flooring and interior finishing industry.

#Sustainability

Execs help steer Cascale’s consumer goods agenda in Athens

The 2026 Cascale Annual Meeting, taking place September 15–17 in Athens, Greece, will convene leaders from across the global consumer goods value chain to tackle one of the industry’s defining questions: how to accelerate meaningful, system-wide transformation. Guiding those conversations as this year’s co-chairs are Sean Cady, vice president, global sustainability, responsibility, trade, and government affairs at VF Corporation, and Dr. Delman Lee, vice chair at TAL Apparel Limited.

#Research & Development

MELANGE starts with a co-creative design workshop at Aalto University to shape the visual identity of this new project transforming colouration in textiles

Over the next three years, MELANGE will lower the environmental impact of interior textile production by moving colour design to the beginning of the manufacturing process. This Horizon Europe project officially started on 1 August 2026, and will be publicly launched on 27 August 2026.

#Textile processing

YKK launches no. 3 size of QuickFree® click-TRAK® magnetic zipper globally

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) has begun the global rollout of the No. 3 size of its QuickFree® click-TRAK® Magnetic zipper, expanding availability beyond China for the first time. While maintaining the same functionality and ease of operation, the No. 3 size is approximately 60% the size of the No. 5 size *1. This enables applications in lightweight garments, sportswear, hooded apparel, and other similar uses.

TOP