#Raw Materials

2020-07-16

Cotton Incorporated survey says shoppers plan to spend 12% more on clothing

As schools and parents across the country consider the best re-opening plans for students in light of the COVID-19 pandemic, shoppers are planning too and there is hope for brands and retailers. Back-to-school clothing shoppers plan to spend about $340 (up 12 percent from 2019) on clothes per person, according to Cotton Incorporated’s Lifestyle Monitor™ survey.

Two-out-of-five respondents noted they would shop differently this year depending on if their children go back to a classroom. Those back-to-school shoppers say they will purchase more clothing made for:

comfort (37 percent),
more loungewear (22 percent),
less dresswear (17 percent),
more activewear (17 percent)

When choosing apparel, the majority of buyers say they prefer their child/children’s clothing be made from cotton because its comfortable (78 percent).

“We anticipated back-to-school shopping to look different for consumers across the country,” states Kim Kitchings, senior vice president of consumer marketing for Cotton Incorporated. “It’s reassuring to brands, retailers and growers, that parents plan to buy clothing for the new academic year and they want their students to be comfortable in cotton whether in school, on campus or distance learning.”

More than half (58 percent) of shoppers plan to buy back-to-school clothing in stores, according to Lifestyle Monitor™ survey, while 42 percent say they’ll shop online. Not surprising, this is up nearly 30 percent from last year’s survey.

Shoppers plan on spending more but are buying less. Here’s what they say they’ll buy on average:

8 shirts (down significantly from 11 in 2019)
6 undergarments (down significantly from 10 in 2019)
7 socks (down significantly from 9 in 2019)
4 pants (down significantly from 6 in 2019)
4 jeans (down from 5 pairs in 2019)
3 activewear items (down significantly from 5 in 2019)

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

ALLIED expands down traceability with lot-level carbon footprint data

ALLIED Feather + Down has expanded its TrackMyDown traceability platform to include validated cradle-to-gate carbon footprint data linked to individual down lots. The initiative is designed to provide brands and consumers with more detailed environmental information on the materials used in finished products and could also support future data requirements associated with Digital Product Passports.

ICAC’s 84th Plenary Meeting to be held March 24-26, 2027, in Alexandria, Egypt

Registration will soon be open for the International Cotton Advisory Committee’s 84th Plenary Meeting, to be held March 24-26, 2027, in Alexandria, Egypt. The local Organizing Committee in Egypt has chosen “Building a Resilient and Competitive Future for Cotton and Textiles” as the theme for the event, which will be held at the Rixos Montaza Alexandria Resort.

Therapeutic patterns and mythology as design inspiration: New Talent Area curated by Trendease at Heimtextil grows

Even more young design talent and creative ideas: at the upcoming Heimtextil, the New Talent Area returns for its second edition with stronger presence. From 12 to 15 January 2027, the curated area welcomes more than 30 participants, many of whom are presenting on the international stage for the first time. In Frankfurt, they showcase exciting textile designs, surprising materials and market-ready products.

HeiQ & Archroma and Lenzing & Armedangels win ITMF International Collaboration Awards 2026

The International Textile Manufacturers Federation (ITMF) has named two industry partnerships as winners of the ITMF International Collaboration Awards 2026. The awards go to collaborations between HeiQ and Archroma as well as Lenzing and Armedangels, highlighting joint approaches to innovation and sustainability across different parts of the textile value chain.

180 years of TESTEX: From Zurich silk testing to global certification

For 180 years, TESTEX has developed alongside the textile industry while maintaining the same underlying purpose: creating trust through independent and reliable measurement. Founded in Zurich in 1846 as the Zurich Silk Conditioning Institute, TESTEX has grown from a local institution serving the silk trade into an international Swiss testing and certification institute for textiles and leather.