#Dyeing, Drying, Finishing

2020-02-27

Tonello launches “THE LAUNDRY (R)EVOLUTION“ web series

In this modern fashion era where the brands, retails and final customers are struggling to get transparency and real data about garments production processes, Tonello, a world leader in garment finishing machineries , is now launching “THE LAUNDRY (R)EVOLUTION“, a five-episode series on all official Tonello’s channels.

“Talking to all players of our business, we realized the increasingly more important request of the real data concerning the garments finishing process“ said Alice Tonello, marketing and R&D Director at Tonello “so we decided to create this innovative and unique web series were we explain in an easy and immediate way, how we manage to create innovation that allows our machineries to use 7 liters of water to wash a pair of jeans instead the usual 150 liters used in regular production”.

Episode #1 : THE BEGINNING

is already live on the web and explain why we decided to take up the challenge of reducing waste in the amount of energy and environmental resources used

https://youtu.be/uerpNu-TfFQ

Episode #2 : THE CONCRETENESS

The revolution comes alive: improving performance while at the same time, reducing consumption. The overview introduces the three simple and decisive steps for achieving this goal. For garment finishing, it marks the beginning of a new era.

https://youtu.be/MYbpxZrH0V4

Episode #3 – First step: LASER BLAZE

Saying goodbye to manual scraping, thinking big means taking denim design to the next level. Thanks to Tonello’s research, creativity enters the finishing process with the strength and awareness of a protagonist.

Episode #4 - Second step: THE ALL-IN-ONE-SYSTEM AND OBLEACH...TOGETHER!

NoStone®, ECOfree 2, UP, Core, and OBleach (the new Tonello ozone process that "bleaches" jeans without using permanganate), generate an almost infinite number of creative solutions. In addition, all wet processes are carried out in a single machine, thus drastically reducing consumption and the waste of resources.

Episode #5 - Third step: Metro, the measure of transparency

With Metro, the facts are incontrovertible and only the reality, proven by data, count. There is no possibility for manipulation, only constant, reliable, and automatic performance measurement of the entire process. Detailed, analytical, or synthetic data according to necessity, but always objective and accurate in order to keep improving on the path to sustainability, savings and respect for the environment.

“We created this 5 episodes which will give to all the players of our business, real data in the name of practicality, transparency, responsibility.” continues to tell us Alice Tonello “5 videos that introduce you to the protagonists, the stars of an authentic revolution that represents a radical paradigm change as well as our contribution to helping the planet.”

Navis TubeTex appoints Will McElheny as Business Development Manager for coatings technologies

Navis TubeTex has announced the appointment of Will McElheny as its new Business Development Manager, Coatings Technologies. In his new role, McElheny will focus on strengthening the company’s strategic partnership with Fibroline and expanding the market presence of dry impregnation technology across key industry sectors.

Navis TubeTex announces U.S. partnership with Icomatex

Navis TubeTex, a global leader in advanced dyeing and finishing machinery solutions, is pleased to announce a new partnership with Icomatex (www.icomatex.com), a respected European manufacturer of high-quality stenters and textile finishing equipment. Under this agreement, Navis TubeTex will exclusively represent the Icomatex stenter line in the United States.

Mimaki demonstrates versatile, simple TRAPIS textile printing at Heimtextil 2026

Mimaki’s textile pigment transfer printing system, TRAPIS, is able to print on a diverse range of fabrics - unlike traditional processes - including natural fibres and synthetic fabrics. The full solution will be shown on Mimaki’s booth (Hall 3.0 Stand A97), as the company returns to Heimtextil to showcase its advancements in sustainable, high quality and efficient textile printing.

The Technology Hub for global denim trends: ITM 2026

The ITM 2026 International Textile Machinery Exhibition, to be held at the Tüyap Fair and Congress Center in Istanbul from June 9–13, 2026, brings together groundbreaking technologies in denim production. From smart production systems to eco-friendly raw materials, from digital washing solutions to laser effect technologies, innovations that will shape the future of denim will be showcased for the first time at ITM 2026.

38th International Cotton Conference Bremen: Let´s Talk about Cotton!

The 38th International Cotton Conference Bremen, to be held on 25-27 March 2026 in Bremen’s parliament building on market square, once again sends a powerful signal for professional excellence and international dialogue. The focus is on the latest market trends and technical innovations throughout the entire value chain – from agriculture and quality assurance to processing and the circular economy. With its high-calibre speakers, the conference remains an indispensable forum for anyone involved in shaping the cotton industry scientifically, technically, or economically.