#Denim

2025-07-10

Tonello and Pacific Jeans celebrate a shared milestone: the 10,000th machine

A meaningful chapter in the long-standing relationship between Tonello and Pacific Jeans is being written with the delivery of Tonello’s 10,000th machine: a moment marked not by numbers alone, but by the journey behind them.

Alice Tonello, R&D Marketing Director of Tonello and Mr. Syed M. Tanvir, Managing Director of Pacific Jeans © 2025 Tonello

The partnership began in the early 1990s, when Pacific Jeans’ visionary founder, Mr. M. Nasir Uddin, recognized the potential of innovation to transform garment production in Bangladesh. At a time when the denim industry in Asia was still emerging, Pacific Jeans became the first company in the region to adopt Tonello technologies, starting with a G1 360 machine. That early collaboration, between Mr. M. Nasir Uddin and Mr. Flavio Tonello, opened a new path, setting a standard for excellence and forward-thinking that would inspire an entire market.

Today, the relationship continues through the next generation. Mr. Syed M. Tanvir and Mr. Syed M. Tahmir, sons of Mr. Nasir, have carried the family’s vision forward, working alongside Ms. Alice Tonello and the Tonello team to strengthen and expand a partnership built on shared values: a spirit of exploration, innovation, and responsibility. Over the decades, the collaboration has grown not only at a professional level but also through a bond of mutual trust and respect between two families.

“This 10,000th machine symbolizes more than a production milestone,” said Ms. Alice Tonello, R&D and Marketing Director. “It reflects decades of collaboration, during which we've grown and learned together, always driven by a common curiosity to anticipate trends and embrace new challenges.”

The new machine, heading to Pacific Jeans’ facilities, integrates Tonello’s latest responsible and digital innovations. Yet, while technologies have evolved, the heart of the relationship remains unchanged: a shared commitment to shaping the future of responsible garment production.

On this occasion, Mr. Syed M. Tanvir, Managing Director of Pacific Jeans, shared his reflections:

"My father, Mr. M. Nasir Uddin, was a visionary entrepreneur who pioneered premium jeans manufacturing in Bangladesh. In the early 90s, he recognized the value of Tonello’s G1 360 and introduced advanced laundry technology when few could imagine it.

Our partnership with Tonello grew over time, rooted in shared values of innovation, excellence, and quality. Both companies are driven by the pursuit of smarter, more sustainable laundry solutions for the apparel industry.

Tonello’s commitment to advancing washing technology is inspiring. Together, we combine our strengths to offer cutting-edge solutions that reduce environmental impact and promote responsibility toward people and the planet.

When market demands shift, Tonello responds quickly with innovative solutions, aligning with our strategy to adopt eco-friendly, efficient technologies that shape the future of the industry.

Receiving Tonello’s 10,000th machine is a proud milestone—symbolizing our growth, shared vision, and the incredible journey we've had together."

This milestone is not just a celebration of history, but a quiet tribute to the visionaries who saw beyond their time, and to the generations who continue to build on that foundation with care, resilience, and imagination.

Tonello completes the Laundry (R)Evolution and redefines what’s next

At this year’s Kingpins Show in Amsterdam, Tonello proudly presents the final chapter of its Laundry (R)Evolution: a bold vision of the laundry of today and tomorrow made simple, digital and responsible. At the heart of this transformation is THE Laser 2.0, the new intelligent, designer-driven laser technology that delivers faster marking with greater accuracy, eliminating human error and streamlining the creative process.

Jeanologia urges industry to accelerate PP Spray phase-out following ZDHC Watchlist update

Potassium permanganate has officially entered the Chemical Watchlist of the ZDHC Foundation, signaling increased scrutiny and potential phase-out of one of the most hazardous chemicals still used in denim finishing. The inclusion confirms an industry shift that Jeanologia anticipated more than a decade ago.

ISKO’s denim language at Bluezone

ISKO returns to Bluezone to showcase its latest advancements in denim innovation, presenting a comprehensive overview of its SS27 collection alongside key creative and technological collaborations. At booth C02, ISKO offers visitors an immersive look into how performance, design, and circular thinking are shaping the future of denim.

MUNICH FABRIC START: Between Attitude and Sensuality

The future begins where we reimagine it. After seasons of restraint, Spring.Summer 27 marks a conscious counter-trend: optimism, sensuality, and creative freedom are replacing pragmatism and neutrality. Physical presence and individuality are regaining importance – as a response to uncertainty, exhaustion, and algorithmic predictability. The overarching theme of PLEASURE stands for fashion as an emotional space, as an expression of attitude and cultural reflection. Colours, surfaces, and materials become vehicles for self-confidence and joie de vivre.

organIQ seek: smart alternative to potassium permanganate

CHT Group announces new technical findings within its organIQ seek platform that significantly advance the transition toward permanganate-free denim bleaching. Through extensive industrial testing and application research, CHT confirms that organIQ seek can now be used with remarkable effectiveness as a substitute for potassium permanganate in spray bleach, while remaining aligned with sustainability expectations and cost realities in the European market. At the COLOMBIATEX in Medellín as well as at the Exintex in Puebla and the Kingpins Show in Amsterdam the CHT Group will present organIQ seek as an alternative to potassium permanganate.

Esquel Group adds two new extra-long staple cotton varieties approved

Esquel Group’s Xinjiang Research & Development Center has successfully developed two new Sea Island cotton (Extra-Long-Staple cotton, ELS cotton) varieties named “Yuan Loong 37” and “Yuan Loong 42,” which have been officially approved and granted registration numbers. Both varieties have also obtained Plant Variety Rights certificates, marking another significant breakthrough for the Group in cotton breeding and commercial application.

Itema America acquires Palmetto Loom Reed, strengthening local manufacturing and service in the U.S.

Itema America, the U.S. subsidiary of Italy-based Itema Group, has acquired – through an Assets Purchase Agreement – Palmetto Loom Reed, a Greenville, South Carolina-based manufacturer of weaving reeds and one of the last remaining domestic producers of these precision components in the United States.

Reju announces site selection for French Regeneration Hub in Lacq advancing Europe’s circular textile infrastructure

Reju, the textile-to-textile regeneration company based in France, announces the site selection for an industrial sized Regeneration Hub, in Lacq, in the Pyrénées-Atlantiques, on the Induslacq platform. Reju, a Technip Energies owned company, is deepening its roots in France through the development of this new Regeneration Hub.

lululemon introduces Unrestricted Power™ — A new sensation for strength training

lululemon (NASDAQ: LULU) has unveiled Unrestricted Power™, a new innovation platform engineered for heavy lifts and demanding gym sessions. The assortment, which launches in North America, is backed by thousands of hours of research and development, providing secure support without compromising comfort and mobility, enabling a distraction-free fit built to match every move.