Nike unites innovation, design and product teams to accelerate athlete-centered innovation

Nike, Jordan Brand and Converse are joining forces under a new, athlete-focused creation structure aimed at accelerating innovation and driving growth across NIKE, Inc. The new setup unites the Innovation, Design and Product teams from all three brands into a single “creation engine” that will enable greater sharing of insights, technology and manufacturing methods throughout the innovation process. This integration is part of Nike’s new Sport Offense strategy and is designed to enhance the creation of products that help athletes perform at their best.