When commenting on the upcoming fair and its benefits for the industry, Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) said: “The coronavirus pandemic has forced the industry to face unprecedented challenges and whilst a full recovery will take time, businesses around the world are already looking ahead to actively seek ways to prompt a market rebound.” She continued: “This autumn’s edition of Yarn Expo is therefore as vital as ever for the industry and its global supply chains. The fair offers a platform to help companies reconnect whilst supplying access to the rebounding market. With its extensive experience and understanding of the industry, Yarn Expo is in a strong position to support the overall recovery of the yarn and fibre sector.”

An abundance of business opportunities and products to explore

Yarn Expo Autumn has always provided fairgoers with a comprehensive outlook on the market themes and this year will be no exception. Trending eco-friendly and innovative products will be showcased amongst a diverse range of high-quality yarns and fibres, all under one roof.

By exhibiting at the show, companies position themselves in the heart of the ever-growing Chinese and Asian markets. Identifying the potential in the region, Mr Donatas ?erkevi?ius, Commercial Director of Naturalus Pluostas, Lithuania said: “Yarn Expo is the best place to meet professionals from spinning mills, trade buyers and even designers who come here to see trending textures and colours. That’s why we decided to participate, here in China, because we know that the Chinese textile industry is huge, and a very big market for hemp fibres. And lots of companies from Asia exhibit or visit here, so it’s everybody in one place, in one go.”

What’s more, exhibitors frequently note the international opportunities the fair offers to those aiming to broaden their market reach. Ms Emily Chiang from the marketing department of Tung Ho Textiles, Taiwan, spoke about how their innovative, functional products from Taiwan attracted a large, international audience at Yarn Expo Autumn. “We were able to meet buyers from different countries and regions. For example, from Thailand, India, China of course, Hong Kong and Korea. We would never have previously contacted clients from Thailand, so this has provided a big chance for us and widened our market strategy.”

Meanwhile, for buyers, an efficient and easy sourcing process is key. With its diverse range of products, visitors can source for all of their needs in one place – a common selling point observed by buyers. Ms Bonnie Chan, Manager of Raw Materials, Pacific Textiles, Hong Kong explained how the fair is a ‘must attend’ show for them every year: “We collaborate with a lot of fashion brands like Uniqlo, Anta and Fila. The fair has a significant influence on our company’s business strategy. I can find whatever product I want here”. She also noted the benefits of the dedicated product zones: “We are also very happy to see the new Fancy Yarn Vision display area, which is very handy for us to efficiently find good quality fancy yarn exhibitors.”