News of Heimtextil 2002

2002-01-26

World Premiere 2002: The first fitted sheet in 100 % Lyocell (Hefel AG)

WORLD PREMIERE 2002: THE FIRST FITTED SHEET IN 100 % LYOCELL Austria's Hefel Textil AG, the well-known ticking and quilt producer, participated at Heimtex. (09 - 13.01.2002) in Frankfurt
and the TexBo (30 - 02.02.2002) in Salzburg to present its latest innovation: The first fitted sheet in 100 % Lyocell. Hefel is thus the first bed linen manufacturer in the world to expand its range of 100 % Micro-Lyocell quilts and satin bed linen with a Lyocell fitted sheet and to bring this onto the market.

The introduction by Hefel of the "first bedding made from wood" in 1998 represented an absolute ecological and luxiourous quantum leap. Now Hefel has expanded the concept of superior sleep comfort with an exceptional innovation, which will revolutionize the world of bedlinen. Hefel is now using Micro-Lyocell in a way that allows demanding customers to feel the fine, silky fibres on their skin. With the development of this new satin bedlinen in 100 % Micro-Lyocell, Hefel entered in 2001 completely new territory whilst also remaining an innovator in the home textiles sector, as far as the use of Micro-Lyocell is concerned. Success has certainly proved Hefel right and this will be further underlined in 2002, when a Lyocell fitted sheet completes "The Hefel World of Lyocell". The success story of Lyocell fibre bedding will therefore forever be linked to the name Hefel.

The exclusive dream of well-being

The new fitted sheet in 100 % Lyocell by Hefel fulfills the dream of well-being. And it is true that it is softer, smoother, cosier and has better temperature regulation than any fitted sheet before.
The high degree of moisture transfer also makes the innovative fabric healthier and more pleasant than any other. This has been confirmed by an investigation carried out by the Hohenstein research institute in Germany. The soft feel on the skin and exclusive champagne colour of this silky-fine fitted sheet in 100 % Lyocell are astonishing - time and again they make going to bed an experience to be savoured. These sheets are also very practical: durable and easy to care for - washable up to 60 °C and non-iron-finish.

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Hefel Textil AG
Schwarzach-Tobel-Str. 17
A-6858 Schwarzach
Telefon: +43 (0)5572-5030
Fax: +43 (0)5572-50345
E-Mail: ulrike.helfel-amann@hefel.com
Website: www.hefel.com
Ansprechpartner: Ulrike Hefel-Amann
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