“With 20-plus years’ development, Intertextile Shanghai is now the most comprehensive and leading event in the global apparel fabrics and accessories industry,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd, outlined. “With over 66,000 buyers from nearly 100 countries and regions attending last year, the fair’s scale and internationalism provides opportunities for exhibitors that are unrivalled in the industry.” 2015 exhibitor Unifi Textiles (Suzhou) Co Ltd testified to the effectiveness of the fair, with its Vice President of Sales & Marketing Mr Hongjun Ning saying: “Intertextile is a very international fair, and we do meet lots of overseas customers here such as big fashion brands from Europe, as well as sports and outdoor brands from North America, and fabric mills from China and elsewhere in Asia.”

Distinctive areas provide specific sourcing focuses at world’s largest apparel fabrics fair

In recent editions of Intertextile Shanghai, the fair organisers have received strong appreciation for creating distinctive pavilions and product zones. “Many exhibitors and buyers reported to us that their experience was more successful because it was easier for them to identify their target buyers or products due to the product zones and pavilions,” Ms Wen explained.

Last year, French exhibitor Dormeuil saw the advantages brought by the fair’s strategic zoning. Its General Manager Mr Jean Denerolle shared: “Our booth is located in Premium Wool Zone, and I think it is a great idea that the organiser set up product zones as well as different countries’ pavilions. The fair is huge and this arrangement will definitely save visitors’ sourcing time and attract them to stop by our booth.” Mr Dustin Rhodes from the US company Pro Look Sports sourced at the fair last October, and he also found the product zones very helpful. Mr Rhodes said: “My trip becomes much easier and more efficient because the products are divided into different product zones and pavilions. This is exactly what I needed, and this layout makes me stop at each booth in that area since all my target suppliers are grouped together.”

Following on from the success of previous fairs, numerous country and region pavilions, group pavilions and product zones are confirmed to feature again in this Autumn Edition, all designed to help exhibitors meet their target buyers.