#Textiles & Apparel / Garment

2024-03-28

adidas introduces TWISTKNIT and TWISTWEAVE as part of ULTIMATE365 RANGE

U365 TWISTKNIT and TWISTWEAVE © 2024 adidas

The Ultimate365 apparel range from adidas has always featured the latest performance material innovations from the brand. Today, adidas Golf is introducing new adidas material concepts as part of the Ultimate365 range – TWISTKNIT and TWISTWEAVE – that manipulate materials at the fiber level to unlock a new pathway to performance. All products in the Ultimate365 apparel range for both men and women are available now on adidas.com, the adidas app and at select retailers worldwide.

Pioneered by specialist teams within the golf category at adidas, TWISTKNIT and TWISTWEAVE are new material concepts that the brand is introducing for the first time. Aimed to provide golfers with better range of motion while reducing overall weight and density of the material, TWISTKNIT and TWISTWEAVE unlock a new pathway to performance.

The way it works is that after the material is constructed, it goes through a transformative step where the yarns are coiled – or ‘twisted’ – to then act like micro-springs within the fabric structure. The result is that these yarns both offer flexibility and freedom of movement when needed most and provide recoil to help maintain the garment’s overall shape. When compared against similar pieces in the range, adidas also discovered that TWISTKNIT and TWISTWEAVE offer golfers performance in a lightweight package, ultimately saving 30 to 40% in overall weight when compared to similar products. As with all pieces in the Ultimate365 range, the intention with TWISTKNIT and TWISTWEAVE is to help golfers worry less about their gear so that they can focus more on their game.

“ Ultimate365 is our apparel range where we lead with performance and products are designed with the intention to help eliminate distractions so that golfers can maintain the highest level of focus on the course,” said Shaun Madigan, global director of apparel, adidas Golf. “ TWISTKNIT and TWISTWEAVE bring this ethos to life in a completely new way. It’s a difference we believe golfers will feel as soon as they wear it.”

“As we set out to bring TWISTKNIT and TWISTWEAVE to life, we were hyper-focused on what we wanted to achieve,” said Chase Aaronson, senior manager of materials development, adidas Golf. “Golfers need materials that perform, so we’re proud of what we were able to accomplish with this new concept. We believe it can truly introduce a new era in performance apparel applications, even to other sports beyond golf."

TWISTKNIT and TWISTWEAVE are featured in select pieces in the Ultimate365 range for both men and women this season and will continue to be incorporated in more areas in the future. All products from the Ultimate365 range are available now on adidas.com, the adidas app and at select retailers worldwide.

Adidas achieves strong start to 2025 with double-digit growth across all markets

Sportswear giant adidas has reported a significantly better-than-expected performance for the first quarter of 2025, reflecting strong momentum across both lifestyle and performance categories. The company posted a 13% increase in currency-neutral revenues, driven by 17% growth in the adidas brand and broad-based double-digit gains across markets, sales channels, and product segments.

adidas finishes successful year with better-than-expected fourth quarter results

adidas today announced preliminary results for the fourth quarter of 2024. In Q4, currency-neutral revenues increased 19%. In euro terms, the company’s revenues grew 24% to € 5,965 million (2023: € 4,812 million). Excluding Yeezy sales in both years, currency-neutral revenues increased 18%. The company’s gross margin increased 5.2 percentage points to 49.8% (2023: 44.6%). Operating profit reached € 57 million in the quarter (2023: operating loss of € 377 million).

Arthur Hoeld, Executive Board Member for global sales, to step down from the Executive Board of Adidas - Mathieu Sidokpohou appointed as successor

Arthur Hoeld, Executive Board member responsible for Global Sales, has informed adidas AG’s Supervisory Board that he will not extend his Executive Board mandate beyond March 31, 2026. The Supervisory Board has accepted his decision and both parties mutually agreed on the early termination of his appointment as an Executive Board member with effect from the end of October 31, 2024.

adidas celebrates 75 years of innovation and sports history

The year 2024 is a special one for sporting goods manufacturer adidas: on August 18, the Herzogenaurach-based company celebrates its 75th anniversary. With great sporting events such as the Olympic Games in Paris, the European Football Championships in Germany and the Copa America in the US, the 2024 year of sports provides a perfect setting for the anniversary.

Mario Jorge Machado re-elected President of EURATEX

The EURATEX General Assembly has re-elected Mario Jorge Machado as President of EURATEX, renewing its confidence in his leadership at a crucial moment for the European textile and clothing industry. The sector is facing rising costs, global competitive pressure and an increasingly challenging transition towards sustainability and digitalisation.

Next week’s focus: Intertextile Shenzhen & Yarn Expo Shenzhen fuse textile tradition with sustainable, digital trends

Fashion will not be left behind in one of the world’s undisputed tech and manufacturing capitals. Which is why next week, at Intertextile Shenzhen Apparel Fabrics and Yarn Expo Shenzhen 2026, the organisers have made special efforts to integrate textile topics such as materials innovation, holistic sustainability, digitalisation and AI. Yet, from 9 – 11 June at the Shenzhen Convention and Exhibition Center, the platform also includes timeless tradition and heritage-inspired evolution in equal measure. Across both shows, over 600 exhibitors from 11 countries and regions are set to showcase everything from Peruvian alpaca wool fabrics to tea-derived fibres, while their fringe programmes will explore diverse solutions along the entire value chain.

New spinning package with two-step filtration for recycled yarns and more

At the ITM in Istanbul, BB Engineering unveiled its new, patented ValuePack spinning package for the first time, which features a two-stage filtration system. This is particularly beneficial for re-cycling processes. Until now, spinning packs have used either metal powder (“sand”) or filter candles as filter media. Both options are suitable for differ-ent applications, and each has its own specific advantages and dis-advantages.

ITMA 2027 gains strong momentum

In line with the theme "Co-creating the future of textiles", ITMA continues to strengthen its support for start-ups, recognising their role in driving innovation and shaping the future of textile and garment manufacturing. Through the Start-Up Valley, emerging companies gain access to a global marketplace where they can connect with industry leaders, potential partners, investors and customers.

Mongolia: Workshop on Italian textile technologies kicks off in Ulaanbaatar

The workshop dedicated to Italian textile technologies will kick off in Ulaanbaatar from 21 to 23 June 2026. Focused on the most advanced innovative solutions for the textile industry, the initiative will bring together 13 Italian textile machinery manufacturers, confirming the growing interest in strengthening industrial cooperation between the two countries and highlighting Mongolia’s strategic importance for Italian textile machinery producers.