The Supervisory Board has appointed Mathieu Sidokpohou (49) to succeed Arthur Hoeld as Executive Board member for Global Sales, effective November 1, 2024. Mathieu, a French national, joined the company in 2020 as General Manager adidas France. In July 2021, he became General Manager of the Cluster South Europe before taking over the responsibility as Managing Director for Europe in 2023.

“Mathieu has exactly the experience and the attitude that we need at this point of our turnaround to continue the momentum and further grow our business together with our partners. Mathieu and his team have led the recent success in our home market Europe which grew by more than 20%. I really look forward to working with him and to seize the opportunities ahead of us. I would also like to thank Arthur for his partnership when I started my new role at adidas, for his strong dedication to the brand and for all the great achievements made under his leadership throughout the last 26 years,” said adidas CEO Bjørn Gulden.

Arthur Hoeld joined adidas in 1998. Prior to his appointment as Executive Board member for Global Sales, he held various leadership positions across Global Brands and Market EMEA, including SVP Brand Strategy & Business Development, General Manager for Originals and Managing Director EMEA at adidas.

“On behalf of the Supervisory Board, I would like to thank Arthur for his dedication, passion and leadership. With his strong commercial experience and brand track record, he celebrated many successes over the last two decades and was an integral part of our turnaround. We wish him all the best for his future endeavors,” said Thomas Rabe, Chairman of the Supervisory Board of adidas AG. “At the same time, we are pleased that with Mathieu we are once again able to appoint an excellent internal candidate to the Executive Board. He brings a strong omnichannel commercial experience both from his time at adidas and from leading global retailers to his new role on our Executive Board.”

As of November 1, 2024, the company’s Executive Board will consist of Bjørn Gulden (Chief Executive Officer and Global Brands), Harm Ohlmeyer (Chief Financial Officer), Michelle Robertson (Global Human Resources, People and Culture) and Mathieu Sidokpohou (Global Sales).