#Textiles & Apparel / Garment

2022-07-14

Milano Unica & C.L.A.S.S. join forces to activate the future of fashion through smart ingredients

C.L.A.S.S. is ready for another important synergy, with the aim of sharing its message of responsible innovation. The international eco-hub will join forces with Milano Unica to push the change towards a new generation of fashion through its C.L.A.S.S. SMART SHOP: the online space offering eco-high-tech materials representing a vast range of categories able to create a new generation of fashion.

Milano Unica, C.L.A.S.S. Area - Hall 8, 12-13-14 July, Fiera Milano

Born in 2018, it is dedicated to students, designers and new generation brands who want to explore and test premium materials mixing style, innovation and responsibility. All without minimums, all with high quality, transparency and responsible costs.

The C.L.A.S.S. Area – Hall 8 at Milano Unica will be an immersive journey of smart materials with advanced responsible solutions for the contemporary wardrobe, which include all the different expressions of textile ingredients: natural, transformed, innovative and back in the loop materials, giving everyone the possibility to create design, innovative and yet responsible products in line with their new generation of contemporary values.

“We are extremely pleased to be here at Milano Unica, the Italian fair for the ingredients of fashion, promoting a new generation of synergy to support and activate the change into fashion system enabling the new generation of designers, product managers, buyers, researchers and students with its number 1 education tool, the C.L.A.S.S. Smart Shop” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to share possibilities and chances with new the generations to start a conscious and yet innovative fashion product with a “learning by using” approach to the latest developments in smart materials”.

The C.L.A.S.S. SMART SHOP partners exhibiting at Milano Unica are: ALBINI GROUP - A03, BRUNELLO - C17 C19 C21 C23 C25, ILUNA GROUP - E08, IMBOTEX - INNOV.05 and ZIGNONE - C02.

C.L.A.S.S. launches Smart Closet

Smart Closet is the beautiful, innovative and responsible next-generation wardrobe that carries a new generation set of values portrayed through C.L.A.S.S. InsideOut System Decalogue. It is a new approach to fashion where the concept of well-being extends to that of well-dressed, embracing those who create products and who use them. A harmony between aesthetics and responsibility that shows the fully transparent and traceable journey of a product from the raw material to the end-consumer throughout the whole supply chain.

VIATT 2026 announces inaugural lifestyle Trend Forum: Unified vision for S/S 2027 across fashion, home, and tech

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is set to host its first Trend Forum, offering a forward-looking, industry-wide perspective for Spring / Summer 2027. With the show scheduled from 26 – 28 February 2026 at the Saigon Exhibition and Convention Center (SECC), VIATT’s trend curators – NellyRodi™ Agency and MUSEATIVE – will provide comprehensive insights across the interconnected realms of Apparel Fabrics & Fashion, Home & Contract Textiles, and Technical Textiles & Technologies.

PERFORMANCE DAYS: Focus topic shifts to the beginning of the value chain

Following the last Focus Topic in October 2025, which placed Textile-to-Textile Recycling at its core, PERFORMANCE DAYS continues to drive the conversation around circularity – this time with an expanded and more upstream perspective. The upcoming Focus Topic, “Textile to Textile: The Role of Collectors and Sorters,” presented during the spring edition on March 18–19, will spotlight one of the most essential yet often overlooked components of a functioning circular textile system: the efficient collection and sorting of post-consumer textiles.

ROICA: Where distinction and intention shape the future of apparel industry at Milano Unica

At Milano Unica, held at Fiera Milano (Rho) in Milan from January 20–22, nine select European partners unveil collections shaped by ROICA™—the premium stretch fiber by Asahi Kasei. ROICA™ does not stand alone on the show floor, but its presence is quietly interlaced into each creation, chosen by those who seek distinction and depth in modern textiles. Through these dedicated collaborations, ROICA™ continues to sup-port the apparel industry with advanced stretch, comfort, and environmental care, offering something unique for brands who value true craftsmanship and thoughtful innovation.

Precision jet dyeing moves towards industrial scale as Alchemie partners with Acatel

BTMA member Alchemie Technology, the pioneer of precision jet dyeing solutions based in Cambridge, UK, is partnering with Acatel, the Portuguese leader in sustainable textile manufacturing. The two companies will work together to validate and optimise Alchemie’s Endeavour system for knitted cellulosic fabrics.