#Sustainability

2024-10-10

C.L.A.S.S. launches Smart Closet

Smart Closet is the beautiful, innovative and responsible next-generation wardrobe that carries a new generation set of values portrayed through C.L.A.S.S. InsideOut System Decalogue. It is a new approach to fashion where the concept of well-being extends to that of well-dressed, embracing those who create products and who use them. A harmony between aesthetics and responsibility that shows the fully transparent and traceable journey of a product from the raw material to the end-consumer throughout the whole supply chain.

Peolple listening to the Smart Closet presentation at the Zero Edition of the event © 2024 C.L.A.S.S.

C.L.A.S.S. CEO Giusy Bettoni is glad to announce that the Zero Edition of Smart Closet initiative together with the launch of the InsideOut value system by C.L.A.S.S. has taken place.

Smart Closet is an innovative event created by C.L.A.S.S and Equipe International to portray and explain to the contemporary consumer the new generation wardrobe (closet) through a scale of values, all equally important and crucial in the production chain.

The Zero Edition of the event took place from 27th to 29th 2024 at Palazzo Bovara during Milano Beauty Week, as an opportunity to describe fashion through a new approach, where beauty is celebrated together with the concept of well-being. With Smart Closet, well-being concept evolves to the well-dressed one, the perfect harmony between aesthetics and responsibility showing in full transparency the journey and values behind each product we use in everyday life.

But what does it mean responsible, and how to communicate it in an easy and authentic way to consumer?

C.L.A.S.S. has created InsideOut, a new value system focusing in giving evidence and visibility to intangible and non-visible products, values aligning them to the relevant ones about Design and Innovation. InsideOut by C.L.A.S.S. expresses the well-dressed philosophy into a Decalogue of Values icons designed by the prominent artist in the national scene Gianluca Cannizzo and seeks a holistic way to look at the wardrobe products from raw materials to the final product:

1. Ethics

2. Social initiatives

3. Transparency and traceability

4. Environmental values

5. Human health

6. Design

7. Strategies and initiatives for the circular economy

8. Materials

9. Manufacturing

10. Dyeing and finishing

The System makes clear the values inside the products and intrinsic to them, values that can be measured. InsideOut is a new generation of system that helps verifying and identifying universal values of each single products that will then be part of the Smart Closet.

Smart Closet is a chance to share and educate about beauty, innovation and responsibility through valuable content to support consumers to make responsible and conscious choices - from product origin and traceability, to the use of natural and new-generation materials, to environmental impacts. We know that the contemporary wardrobe fulfilling the aesthetic dimension only is no longer representing contemporary consumer expectations.

The key-players of the Zero Edition of the event were brands and suppliers identified according to their inside and outside values, together with the journey they take as a company first and product afterwards, so from the research of the raw material through transformation and processing, to the finished product:

• some pieces from the capsule collection A Dress For Venice designed by eco-designer Tiziano Guardini, illustrated by artist Jacopo Ascari, made with Bemberg™ yarns and produced by Martina Vidal Venezia with Infinity fabrics

• Candiani Custom jeans

• pieces from the collaboration between Marcello Pipitone and Albiate 1830, the sportswear brand of Albini Group

• some pieces from Cavia collection made with Spiber materials

• the fragrances of Posh, a new idea of perfume created by a fragrance designer following the controlled supply chain of CFF Creative Flavours & Fragrances

Smart Closet is an opportunity to promote specific values and creating moments of sharing information and education with an aligned network of partners and also open to visitors. A scheduled list of valuable talks with industry experts and opinion leaders enhanced the event as:

• The art of perfume: a journey to discover personalized fragrances, quality and value raw materials with Posh and CFF perfumer Cristian Calabrò with Cristina Medri, Co-founder and Brand Manager Posh, Anna Giuntoli, Co-founder and Communication Director Posh and CFF Perfumer Cristian Calabrò

• Value for money with Simon Giuliani, Global Marketing Director Candiani Denim in conversation with C.L.A.S.S. CEO & Founder Giusy Bettoni

• A Dress For Venice with eco- designer Tiziano Guardini, artist Jacopo Ascari, Ettore Pellegrini, Sales & Marketing Manager Asahi Kasei Fibers Italia Bemberg™ Division and Roberto Lucini, Creazioni Digitali CEO. When real and valuable synergies can create new generation of eco-glam collection

• Trends and sustainability: understanding the future to travel new paths with the Creative consultant in the fashion field Silvia Stella Osella and journalist Chiara Tronville

• Discovering bio Architecture with bioarchitect Isabella Goldmann and SkyTg24 Journalist Chiara Puglisi

• The Digital Product Passport (:): challenge or opportunity for an MSMEs? with designer Nicoletta Fasani

• Italy&Moda, creativity, beauty and sustainability with Roberta Redaelli, Specialist of Sustainability Ethics and Communication in conversation with C.L.A.S.S. CEO & Founder Giusy Bettoni

• Feeling good: when fashion creates well-being with Elena Muserra De Luca, Media Relations & Communication Manager Italia Ecoalf and Diletta Pollice, Founder Appcycled in conversation with journalist and Sustainabilty Communications Strategist Laila Bonazzi

• Communicating to inform: sustainability literacy with Niccolò Cipriani, CEO Rifò, Angelo Ruggeri, Communication & Diversity Director ACBC in conversation with Laila Bonazzi and final wrap up of InsideOut by C.L.A.S.S. value system

Come together at the Zero Edition of the event © 2024 C.L.A.S.S.

VAUDE eliminates PFAS from all products

PFAS (per- and polyfluoroalkyl substances) are now detectable worldwide – in drinking water, soil and the human body. These so-called “forever chemicals” are considered hazardous to health and potentially carcinogenic, as they do not break down and remain in the environment permanently. Despite these risks, PFAS are still used in a wide range of products. More than 15 years ago, VAUDE made a strategic decision to gradually eliminate PFAS from all product categories.

OEKO-TEX® chooses TextileGenesis to advance digital traceability for organic cotton

OEKO-TEX® today announced a full collaboration with TextileGenesis, a Lectra company, to digitally trace and authenticate organic cotton, strengthening fraud prevention across the supply chain. This announcement follows a successful pilot and brings together OEKO-TEX®’s certification expertise and closed testing system with TextileGenesis’ digital traceability platform to deliver a secure, end-to-end solution for managing certified organic cotton flows.

ICAC to support European Commission on pending PEF legislation

The International Cotton Advisory Committee (ICAC) is proud to announce that it has been included as a member of the European Commission’s Technical Advisory Board (TAB) on the Product Environmental Footprint methodology. The Commission developed the Product Environmental Footprint (PEF) to assess and communicate the life cycle environmental performance of products and organizations.

ENDURANCE Program: Driving operational sustainability at Magnera

As Magnera enters a new year, the company is reflecting on a key sustainability milestone from 2025: the launch of ENDURANCE, its global, employee-led initiative focused on waste reduction and sustainable innovation. Launched on Earth Day 2025, this initiative has generated more than 250 improvement submissions from team members across Magnera’s global operations, demonstrating strong engagement and shared accountability for sustainability across the organization.

“Action helps us change what we do!”

DAY 0 takes place deliberately before PERFORMANCE DAYS begins. It is conceived as a space for reflection, dialogue and active engagement — a moment to pause before the fair, rethink established systems and address sustainability not as a trend, but as a fundamental transformation challenge. Under the guiding metaphor “Turn the Tap Off”, DAY 0 focuses on root causes rather than symptoms, systemic change rather than isolated solutions, and collective responsibility rather than individual silos.

Pets in fashion: functional and sustainable textiles find new market at Intertextile Apparel

China’s pet economy is booming, especially amongst younger generations, and pet apparel – from designer outfits to functional garments – was a RMB 3.5 billion (over USD 500 million) market in 2024, growing more than 20% annually¹. To help exhibitors harness this trend, Intertextile Shanghai Apparel Fabrics – Spring Edition 2026 will launch the Pet Boutique, presenting a range of innovative, sustainable materials that prioritise both functionality and comfort for pets.

Lenzing AG to become majority owner of TreeToTextile AB and accelerates industrialization of new fibers

The Lenzing Group is taking another strategic milestone by acquiring a controlling majority in the Swedish innovation company TreeToTextile AB. This step strengthens Lenzing’s position as a leading provider of sustainable, wood‑based specialty fibers and expands its innovation pipeline with a highly scalable, patent‑protected technology platform. The transaction is executed through the issuance of new shares.