#Textile chemistry
ARCHROMA to present the “Science of Sustainability, Color and Denim” at Denim Premiere Vision
- New garment collection based on ADVANCED DENIM dyeing technology to showcase fashion beyond Indigo that moves style, creativity and responsible production closer together
- Latest EARTHCOLORS collection brings to life black, grey, green and brown washed eco-conscious jeans and t-shirts
- Color and finishing solutions to support the denim and casual wear trends foreseen for Autumn/Winter 2017-2018
- Color Management experts will showcase the Color Atlas to bring the infinite colors of nature from dream to reality for stylists and designers, brands and retailers, and their suppliers
For all of us, inner beauty matters just as much as outer beauty. Consumers aspire to clothing, garments or textiles that bring them function, beauty …and meaning – clothing, garments or textiles that are made in a more sustainable and responsible way. Archroma, who is starting to make itself a name for continuously challenging the status quo in the deep belief that it can make its industry sustainable, will present its innovations for a more sustainable denim industry at Denim Première Vision. The science of sustainability Archroma’s denim experts look to help denim manufacturers and brands to produce denim based on the most efficient possible use of resources, in particular water. Archroma brings forward its experience in eco-advanced innovative colors and effects, with its multi-awarded ADVANCED DENIM dyeing technology. ADVANCED DENIM allows savings of up to 92% in water, 87% in cotton waste and 30% in energy, compared to a conventional denim dyeing process. And whilst trends show a growing demand for earthy and warm tones in denim and casual wear, visitors at the booth will be able to see one of Archroma’s latest innovations: EARTHCOLORS. EARTHCOLORS is a range of colors created from agricultural waste and embracing the latest in communication technology to enable transparency and traceability through the supply chain to consumers. EARTHCOLORS is currently exclusive to brand owners only.
At Denim Première Vision, Archroma will showcase its latest EARTHCOLORS collection that brings to life black, grey and brown washed eco-conscious jeans ideas, as well as an amazing collaboration collection with garment specialist Tonello, showing tee-shirts nitrogen dyed with laser finishing using EARTHCOLORS.The science of colorArchroma’s expertise covers the full spectrum from the colors of nature to the colors of denim.
- “bright ’n Blue”, a prototype collection using exclusive Archroma ocean blue dyes suitable for denim, with special mention to its new Diresul® Caribbean Blue for a teal color look;
- “Stay Dark”, solutions for blue and black concepts to support nighttime-inspired shades;
- “Earth Hugger”, a capsule collection based on Diresul® RDT and Optisul® C dyes for earthy and military looks;
- “Indie Go Slide”, a capsule collection mimicking indigo look on printing and coating, using Optisul® Blue C dye and new Printofix® Blue T-WD pigment for wash-down effects with oxidative agents;
- “Indie Go Dive”, a capsule collection mimicking indigo blue look on a range of fabrics such as Corduroy, knitted, Modal®, or Tencel®;
- “Stay Cool”, finishing solutions for more functional denim: water repellence that is not based on fluorine, as well as soil and stain release, moisture management, anti-bacterial, soft and elastic finishes, etc.















