Sustainability

2025-06-19

Over 200,000 plastic bottles kept out of the Mediterranean thanks to Aerelle® Blue

ADVANSA, in collaboration with Plastic Bank, has successfully prevented more than 200,000 plastic bottles from entering the Mediterranean Sea in just one year. This achievement is made possible through Aerelle® Blue, a sustainable comfort fibre made from recycled plastic bottles.


Collected in the Nile Delta by local communities - who rely on this activity as a vital source of income - these bottles are then cleaned, recycled, and transformed into a responsible raw material. Plastic Bank, a key partner in this initiative, helps not only to reduce plastic pollution but also to provide social and economic support to vulnerable populations.

Aerelle® Blue is a premium fibre, ideal for use in duvets, pillows, and mattresses. It combines exceptional softness, superior comfort, and excellent durability. Beyond its comfort features, it offers a reduced carbon footprint compared to conventional fossil-based synthetic fibres.

On the occasion of World Ocean Day (June 8), this initiative highlights ADVANSA’s strong commitment to ocean protection, environmental sustainability, and the empowerment of local communities.

On this meaningful day, we extend our heartfelt thanks to all our customers who support this remarkable program. Thanks to you, we are moving together toward a cleaner sea and a more responsible future.



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