#Sustainability

2022-09-12

At the Filo fair, C.L.A.S.S. weaves new sustainable paths against green washing and to activate change

"We are very happy to participate to Filo, the fair dedicated to the fashion world's key ingredient, the starting point of creativity but also of sustainability. Because it is precisely from the yarn that the change in the system is triggered." Commented Giusy Bettoni, CEO of C.LA.S.S.

"At the fair we will bring our expertise, gained since 2007 to date, and our research services on smart materials, processes, measurements, as well as marketing activities and next-generation communication to give voice and activate real values and paths of responsible innovation. With us also some of our most innovative and responsible partners, agents of change and virtuous case histories against green washing."

FILO: Booth D8 - 14-15 September 2022, Milan

Talk: Thursday 15 September h. 11.30am

At the D8 booth, C.LA.S.S. presents smart materials and tells its story by introducing its services to support companies on their sustainable journey, from responsible innovation to smart materials, from processes, certifications and measurements to marketing and communication activities. C.L.A.S.S. partners at Filo are Bemberg™ by Asahi Kasei, Ghezzi, ICA YARNS, company belonging to the Albini Group, e SUPREME GREEN COTTON® by Varvaressos.

"Story making without story telling is greenwashing. Story telling without story making is greenwashing" Continues Giusy Bettoni who will give the talk “Greenwashing: let's learn to communicate our values!” on September 15 at 11:30 am. "The yarn is the real starting point of the whole system. Communicating its real sustainability is the weapon against the scourge of greenwashing and misinformation but also the winning tool to gain a real competitive advantage in the market."

C.L.A.S.S. launches Smart Closet

Smart Closet is the beautiful, innovative and responsible next-generation wardrobe that carries a new generation set of values portrayed through C.L.A.S.S. InsideOut System Decalogue. It is a new approach to fashion where the concept of well-being extends to that of well-dressed, embracing those who create products and who use them. A harmony between aesthetics and responsibility that shows the fully transparent and traceable journey of a product from the raw material to the end-consumer throughout the whole supply chain.

The winning project is "Grow Your Own Couture" by Piero D’angelo

“Grow Your Couture” by Piero D'angelo, the winning project of the IMAGINING SUSTAINABLE FASHION (ISFA) competition was announced during a webinar broadcast on 18 May at 4pm attended by Giusy Bettoni CEO of C.L.A.S.S. Eco Hub, Anna Detheridge President of Connecting Cultures and ISFA ambassadors Valentina Suarez, co-founder and CEO of Universo Mola and Vishal Tolambia winner of the 2022 edition.

Pioneering open-source framework shows how early innovation drives a just and net-zero fashion future

The non-profit H&M Foundation, in collaboration with Accenture, has unveiled From Signals to Systems Change, an insight report calling on the fashion industry to rethink its role in transformation. At its core is the Reimagined System Map, a pioneering open-source framework that visualises how early-stage innovation could drive a just and net-zero textile future.

Lenzing confirmed as global leader in Canopy sustainability ranking

Lenzing AG has once again taken first place in this year's Hot Button Report published by the Canadian non-profit organization Canopy. With 34.5 out of 40 points and no known risk of sourcing from ancient and endangered forests, Lenzing remains one of the most sustainable companies in regenerated cellulose fiber production – setting a benchmark for responsible business practices in the textile and nonwovens industries.

KARL MAYER is launching two machines that set new standards in performance and cost-effectiveness

At this year's ITMA ASIA + CITME, KARL MAYER is exhibiting two advanced developments in the field of tricot machines. Both newcomers expand the portfolio with highly practical solutions for increased efficiency and cost-effective production – making the exhibition booth once again a focal point for more than just the warp knitting industry.

Uster presents novelties at ITMA Asia + CITME 2025

There’s news from Uster Technologies to be announced for the industry’s upcoming event in Singapore. The Uster 360Q universe is growing with new products, solutions and services. Innovation developments can also be recorded in the fields of man-made fiber testing and fabric inspection. Uster innovations address the industry’s trending topics as mill management and process control, optimization of delivered fabric quality and yield.

Nike unites innovation, design and product teams to accelerate athlete-centered innovation

Nike, Jordan Brand and Converse are joining forces under a new, athlete-focused creation structure aimed at accelerating innovation and driving growth across NIKE, Inc. The new setup unites the Innovation, Design and Product teams from all three brands into a single “creation engine” that will enable greater sharing of insights, technology and manufacturing methods throughout the innovation process. This integration is part of Nike’s new Sport Offense strategy and is designed to enhance the creation of products that help athletes perform at their best.

DORNIER celebrates its anniversary at ITMA Asia + CITME

To mark its 75th anniversary, machine and plant manufacturer Lindauer DORNIER will be presenting the latest developments in its rapier and air-jet weaving machines at ITMA Asia + CITME in Singapore (Hall 2, Stand B401) from 28 to 31 October 2025. The focus will be on energy-efficient weaving technologies, new IoT solutions for networked textile production and systems for the series production of modern fibre composite components.