#Sustainability

2022-09-12

At the Filo fair, C.L.A.S.S. weaves new sustainable paths against green washing and to activate change

"We are very happy to participate to Filo, the fair dedicated to the fashion world's key ingredient, the starting point of creativity but also of sustainability. Because it is precisely from the yarn that the change in the system is triggered." Commented Giusy Bettoni, CEO of C.LA.S.S.

"At the fair we will bring our expertise, gained since 2007 to date, and our research services on smart materials, processes, measurements, as well as marketing activities and next-generation communication to give voice and activate real values and paths of responsible innovation. With us also some of our most innovative and responsible partners, agents of change and virtuous case histories against green washing."

FILO: Booth D8 - 14-15 September 2022, Milan

Talk: Thursday 15 September h. 11.30am

At the D8 booth, C.LA.S.S. presents smart materials and tells its story by introducing its services to support companies on their sustainable journey, from responsible innovation to smart materials, from processes, certifications and measurements to marketing and communication activities. C.L.A.S.S. partners at Filo are Bemberg™ by Asahi Kasei, Ghezzi, ICA YARNS, company belonging to the Albini Group, e SUPREME GREEN COTTON® by Varvaressos.

"Story making without story telling is greenwashing. Story telling without story making is greenwashing" Continues Giusy Bettoni who will give the talk “Greenwashing: let's learn to communicate our values!” on September 15 at 11:30 am. "The yarn is the real starting point of the whole system. Communicating its real sustainability is the weapon against the scourge of greenwashing and misinformation but also the winning tool to gain a real competitive advantage in the market."

C.L.A.S.S. launches Smart Closet

Smart Closet is the beautiful, innovative and responsible next-generation wardrobe that carries a new generation set of values portrayed through C.L.A.S.S. InsideOut System Decalogue. It is a new approach to fashion where the concept of well-being extends to that of well-dressed, embracing those who create products and who use them. A harmony between aesthetics and responsibility that shows the fully transparent and traceable journey of a product from the raw material to the end-consumer throughout the whole supply chain.

VAUDE eliminates PFAS from all products

PFAS (per- and polyfluoroalkyl substances) are now detectable worldwide – in drinking water, soil and the human body. These so-called “forever chemicals” are considered hazardous to health and potentially carcinogenic, as they do not break down and remain in the environment permanently. Despite these risks, PFAS are still used in a wide range of products. More than 15 years ago, VAUDE made a strategic decision to gradually eliminate PFAS from all product categories.

OEKO-TEX® chooses TextileGenesis to advance digital traceability for organic cotton

OEKO-TEX® today announced a full collaboration with TextileGenesis, a Lectra company, to digitally trace and authenticate organic cotton, strengthening fraud prevention across the supply chain. This announcement follows a successful pilot and brings together OEKO-TEX®’s certification expertise and closed testing system with TextileGenesis’ digital traceability platform to deliver a secure, end-to-end solution for managing certified organic cotton flows.

ICAC to support European Commission on pending PEF legislation

The International Cotton Advisory Committee (ICAC) is proud to announce that it has been included as a member of the European Commission’s Technical Advisory Board (TAB) on the Product Environmental Footprint methodology. The Commission developed the Product Environmental Footprint (PEF) to assess and communicate the life cycle environmental performance of products and organizations.

ENDURANCE Program: Driving operational sustainability at Magnera

As Magnera enters a new year, the company is reflecting on a key sustainability milestone from 2025: the launch of ENDURANCE, its global, employee-led initiative focused on waste reduction and sustainable innovation. Launched on Earth Day 2025, this initiative has generated more than 250 improvement submissions from team members across Magnera’s global operations, demonstrating strong engagement and shared accountability for sustainability across the organization.

“Action helps us change what we do!”

DAY 0 takes place deliberately before PERFORMANCE DAYS begins. It is conceived as a space for reflection, dialogue and active engagement — a moment to pause before the fair, rethink established systems and address sustainability not as a trend, but as a fundamental transformation challenge. Under the guiding metaphor “Turn the Tap Off”, DAY 0 focuses on root causes rather than symptoms, systemic change rather than isolated solutions, and collective responsibility rather than individual silos.

Pets in fashion: functional and sustainable textiles find new market at Intertextile Apparel

China’s pet economy is booming, especially amongst younger generations, and pet apparel – from designer outfits to functional garments – was a RMB 3.5 billion (over USD 500 million) market in 2024, growing more than 20% annually¹. To help exhibitors harness this trend, Intertextile Shanghai Apparel Fabrics – Spring Edition 2026 will launch the Pet Boutique, presenting a range of innovative, sustainable materials that prioritise both functionality and comfort for pets.

Lenzing AG to become majority owner of TreeToTextile AB and accelerates industrialization of new fibers

The Lenzing Group is taking another strategic milestone by acquiring a controlling majority in the Swedish innovation company TreeToTextile AB. This step strengthens Lenzing’s position as a leading provider of sustainable, wood‑based specialty fibers and expands its innovation pipeline with a highly scalable, patent‑protected technology platform. The transaction is executed through the issuance of new shares.