#Retail & Brands
C&A launches Autumn Winter Lead Campaign “Make It An Occasion”
The seasonal campaign puts the everyday of C&A’s customers in the spotlight and underscores that their indivual routine or even hustle can become an occasion: transforming a night-in into a fancy date-night or turning around a gloomy autumn day and bringing back childhood memories by playing in a puddle. Aligned with C&A’s purpose to inspire everyone to look, feel and do good, the fashion retailer empowers its customers to enjoy their everyday by offering stylish, high-quality and affordable clothing for the whole family.
Seasonal Campaign a testimony to C&A’s core
About 20 key looks accompanied by additional content showing all relevant looks of the season are featured in this integrated campaign, which will run until end of 2023, containing several TV-spots as well as Print, OOH and digital content. The first featured collection is outerwear, followed by knitwear, before moving into the festive looks, introducing the Christmas season. With this, C&A wants to show that they offer the right outfit for any occasion during the autumn and winter season. Sabine Bülow, Head of Brand Marketing & Campaigns, states: “We are proud to share our Autumn Winter Lead campaign, which is a testimony to our core: offering stylish, high-quality and affordable clothing to elevate the everyday to make everyone feel good and look good - because it does not need much to make it an occasion."
The campaign was developed by Mother London in collaboration with the internal C&A creative team.The models chosen to portray the different collections represent C&A’s customers: from the youngest to best-agers, in all different sizes and shapes, the fashion retailer encourages everyone to feel their best. Diversity and inclusion are an integral part of C&A and these values are the foundation of everything the company does.
Modernization and expansion to boost transformation
On its way to becoming a modern European omnichannel fashion retailer, C&A follows its “One C&A Growth Plan”, putting its consumers at the heart of everything it does. To offer the consumers what they want and where they want it, C&A is executing a store modernization strategy, which includes 100 new stores in Europe in the next three years. At the same time, C&A expands its online activities and offers e.g. new loyalty advantages to its consumers with their membership program that was recently rolled out in 8 markets.
