#Retail & Brands

2025-05-08

Nike and NFL launch Rivalries program with new uniforms and fan gear inspired by communities

Nike and the National Football League are announcing Rivalries, a new and exciting uniform and fan gear program that will give athletes and fans an opportunity to connect like never before. The program will elevate NFL rivalry games over the next four seasons with specially designed Nike uniforms and fan gear. Rivalries will drive fan engagement by celebrating storied traditions and uniting communities with unique and elevated product designs.

“The NFL is home to some of the biggest football rivalries, and today marks a historical moment for the NFL as we share Rivalries with the world,” says Renie Anderson, Chief Revenue Officer, NFL. “Together with Nike, we are harnessing the power of rivalry matchups to bring fan excitement and community pride to the next level. Through specially designed player uniforms and limited-edition fan gear, we will embark on a journey that inspires competitive spirit and reveals the winner in all of us.”

The first wave of participating teams hail from the AFC East (Buffalo Bills, Miami Dolphins, New England Patriots and New York Jets) and NFC West (Arizona Cardinals, Los Angeles Rams, San Francisco 49ers and Seattle Seahawks).

Each participating team will wear a unique Rivalries uniform rooted extensively in local community insights during a single home game against a division rival. Following their reveal, these Rivalries uniforms will be included in their team’s uniform lineup for three years after introduction, in addition to existing alternate uniforms. Teams from the AFC South and NFC North will debut their Rivalries uniforms in 2026, followed by NFC East and AFC West teams in 2027, and teams from the AFC North and NFC South in 2028.

This year’s Rivalries uniforms will be revealed prior to the first rivalry game. Designated AFC East and NFC West Rivalries games will be announced at a later date following the 2025 NFL schedule release. Fans will be able to show their support by purchasing new jerseys; sideline apparel; and fan gear, including T-shirts, hoodies, jackets and headwear.

Nothing brings football communities together like a good rivalry. They make athletes better, teams stronger and cities more united. Rivalries jerseys and apparel will be available ahead of the first rivalry game at nike.com, NFLshop.com, fanatics.com, individual team stores and other retailers. Rivalries jerseys and apparel will also be available across Canada, Mexico, Europe and Australia NFL Shop sites and select international retailers.

Nike unites innovation, design and product teams to accelerate athlete-centered innovation

Nike, Jordan Brand and Converse are joining forces under a new, athlete-focused creation structure aimed at accelerating innovation and driving growth across NIKE, Inc. The new setup unites the Innovation, Design and Product teams from all three brands into a single “creation engine” that will enable greater sharing of insights, technology and manufacturing methods throughout the innovation process. This integration is part of Nike’s new Sport Offense strategy and is designed to enhance the creation of products that help athletes perform at their best.

NIKE reports fiscal 2024 first quarter results

“Q1 offered proof of what NIKE can deliver when we connect great innovation, great storytelling and great marketplace experiences to consumers,” said John Donahoe, President & CEO, NIKE, Inc. “Moving forward, we are laser-focused on scaling these successes with greater consistency and speed as we continue to integrate and streamline our business. This is how we’ll extend our leadership position and drive growth over the long-term.”**

Recover™ secures multi-year recycled cotton agreement with H&M

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GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

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JEC World 2026 returns with an unprecedented content program

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Beyond the wardrobe – innovative cotton takes the spotlight

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Keeping print inclusive: Empowering women in the print industry

Across all industries, cultivating a diverse and inclusive workplace is increasingly recognised as valuable and essential to long-term success. However, despite the print industry’s significant advancements in technology and innovation, visible representation of women remains limited. As the sector grapples with low recruitment, it’s important to challenge outdated perceptions. Creating real change, however, requires collective effort - no single company can do it alone.

Texprocess 2026: market overview for strategic future investments

At Texprocess 2026, 200 exhibitors from 28 countries will be represented. In a challenging market environment, the leading trade fair is a constant and reflects progress in textile processing – driven by automation, digitalisation and AI. In addition, international start-ups present their ideas and meet partners from industry and research. Techtextil takes place in parallel with an optimised hall layout.