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#Retail & Brands

adidas delivers better-than-expected performance in the first quarter and increases its full-year guidance

adidas today announced preliminary results for the first quarter of 2024. In Q1, currency-neutral revenues increased 8% versus the prior year level. In euro terms, the company’s revenues grew 4% to € 5.458 billion (2023: € 5.274 billion). The company’s gross margin improved 6.4 percentage points to 51.2% during the quarter (2023: 44.8%). Operating profit reached € 336 million in Q1 (2023: € 60 million).

As a result of the better-than-expected performance during the quarter, the company has increased its full-year guidance. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024 (previously: increase at a mid-single-digit rate). The company’s operating profit is now expected to reach a level of around € 700 million (previously: to reach a level of around € 500 million). 

The latest Yeezy drop generated revenues of around € 150 million and an operating profit of around € 50 million in the first quarter. In its guidance, the company assumes the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost. This would result in additional sales of around € 200 million and no further profit contribution during the remainder of the year.

The company continues to expect unfavorable currency effects to weigh significantly on the company’s profitability this year. These effects are projected to continue to negatively impact both reported revenues and the gross margin development in 2024.




More News from adidas

#Retail & Brands

Adidas achieves strong start to 2025 with double-digit growth across all markets

Sportswear giant adidas has reported a significantly better-than-expected performance for the first quarter of 2025, reflecting strong momentum across both lifestyle and performance categories. The company posted a 13% increase in currency-neutral revenues, driven by 17% growth in the adidas brand and broad-based double-digit gains across markets, sales channels, and product segments.

#Textiles & Apparel / Garment

adidas finishes successful year with better-than-expected fourth quarter results

adidas today announced preliminary results for the fourth quarter of 2024. In Q4, currency-neutral revenues increased 19%. In euro terms, the company’s revenues grew 24% to € 5,965 million (2023: € 4,812 million). Excluding Yeezy sales in both years, currency-neutral revenues increased 18%. The company’s gross margin increased 5.2 percentage points to 49.8% (2023: 44.6%). Operating profit reached € 57 million in the quarter (2023: operating loss of € 377 million).

#Retail & Brands

Arthur Hoeld, Executive Board Member for global sales, to step down from the Executive Board of Adidas - Mathieu Sidokpohou appointed as successor

Arthur Hoeld, Executive Board member responsible for Global Sales, has informed adidas AG’s Supervisory Board that he will not extend his Executive Board mandate beyond March 31, 2026. The Supervisory Board has accepted his decision and both parties mutually agreed on the early termination of his appointment as an Executive Board member with effect from the end of October 31, 2024.

#Retail & Brands

adidas celebrates 75 years of innovation and sports history

The year 2024 is a special one for sporting goods manufacturer adidas: on August 18, the Herzogenaurach-based company celebrates its 75th anniversary. With great sporting events such as the Olympic Games in Paris, the European Football Championships in Germany and the Copa America in the US, the 2024 year of sports provides a perfect setting for the anniversary.

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#Recycling / Circular Economy

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

#Sustainability

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

#Sustainability

H&M Foundation funds pioneering initiative to build the factories of the future

The H&M Foundation is committing SEK 53 million (approx. EUR 5 million) towards Future Forward Factories, a five-year initiative led by Fashion for Good, to address fashion’s most polluting stage: tier 2 textile processing.

#Natural Fibers

Better Cotton Initiative marks World Cotton Day with launch of innovative product label

The Better Cotton Initiative (BCI) has launched an innovative product label for the fashion and textile sectors which allows retailer and brand members to provide consumers with greater clarity about the origin and percentage of BCI Cotton in their products.

Latest News

#Techtextil 2026

SAHM Winding Solutions and Vandewiele Automation present integrated automation solution for winding processes

For the first time at the Techtextil trade fair in Frankfurt am Main, Germany (21 - 26 April), SAHM Winding Solutions (Hallo 12.0. / Booth 95) and Vandewiele Automation will be showcasing their combined automation expertise for industrial winding processes. Under the motto “Combining Automation. Maximizing Flow”, the two companies will demonstrate how automated package handling and robot-assisted yarn knotting can be integrated into a continuous production flow.

#Recycled Fibers

UNIFI celebrates recycled and circular Innovation with ninth annual REPREVE® Champions of Sustainability Awards

Unifi, Inc. (NYSE: UFI), the makers of REPREVE® and one of the world’s leading innovators in recycled and synthetic yarns, today announced the winners of its ninth annual REPREVE Champions of Sustainability Awards, recognizing brands and mills that are advancing circularity and responsible manufacturing across the global textile industry.

#Man-Made Fibers

Teijin Frontier announces new Stretch Polyester yarn offering exceptional compatibility with high-performance Polyester materials

Teijin Frontier Co., Ltd. announced today that it has developed a new stretch polyester yarn that offers new opportunities to create comfortable, all- polyester fabrics for sports and outdoor wear. The new polyester yarn demonstrates exceptional compatibility with high-performance polyester materials. Further, Teijin Frontier’s proprietary polymer design and spinning technology impart excellent elasticity to the new yarn. In turn, this yarn adds stretchability and recovery to the advanced functionality and excellent texture of high-performance polyester materials.

#Man-Made Fibers

Lenzing commissions 14 MW power‑to‑heat facility, strengthening grid stability and heat management

The Lenzing Group has successfully commissioned a new power‑to‑heat (P2H) facility with an electrical capacity of 14 megawatts. The installation converts renewable electricity directly into process heat, is fully integrated into the existing heat network at the industrial site, and represents a key building block for a fossil‑free heat supply. As project partner, VERBUND was responsible for the energy‑market integration and will operate the facility for balancing energy marketing, enabling it to respond flexibly to short‑term fluctuations in the power grid.

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