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#Retail & Brands

Michelle Robertson to become adidas Executive Board member responsible for Global Human Resources

The Supervisory Board of adidas AG has appointed Michelle Robertson (48) as Executive Board member, responsible for Global Human Resources, People and Culture, effective January 1st, 2024. Michelle Robertson, a British national, has been with adidas and previously Reebok in different HR roles for more than 18 years. Since July 2023 she has already been leading Global Human Resources at adidas on an interim basis reporting to CEO Bjørn Gulden.

“We are extremely pleased that we can appoint another strong internal candidate to our Executive Board. We are also happy to have the important Human Resources function back on the Board level. With her profound HR expertise, genuine care for people and passion for the brand, Michelle will help us to further strengthen adidas’ position as one of the best employers globally”, said Thomas Rabe, Chairman of the Supervisory Board of adidas AG.

Bjørn Gulden stated: “Michelle has done an excellent job taking on the interim lead of our Global HR function. She knows the industry, she knows the company, and most importantly, she knows our people. I couldn’t ask for a better partner to make sure that we continue to be a people-driven, diverse and inclusive workplace.”

Michelle Robertson added: “I am hugely excited about this opportunity. adidas is already such a great place to work. Together with this incredible team of 60,000 passionate and talented adidas employees I am looking forward to making us even better.”




As of January 1, 2024, the company’s Executive Board will consist of Bjørn Gulden (Chief Executive Officer and Global Brands), Arthur Hoeld (Global Sales), Harm Ohlmeyer (Chief Financial Officer), Michelle Robertson (Global Human Resources, People and Culture) and Martin Shankland (Global Operations).



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#Retail & Brands

Adidas achieves strong start to 2025 with double-digit growth across all markets

Sportswear giant adidas has reported a significantly better-than-expected performance for the first quarter of 2025, reflecting strong momentum across both lifestyle and performance categories. The company posted a 13% increase in currency-neutral revenues, driven by 17% growth in the adidas brand and broad-based double-digit gains across markets, sales channels, and product segments.

#Textiles & Apparel / Garment

adidas finishes successful year with better-than-expected fourth quarter results

adidas today announced preliminary results for the fourth quarter of 2024. In Q4, currency-neutral revenues increased 19%. In euro terms, the company’s revenues grew 24% to € 5,965 million (2023: € 4,812 million). Excluding Yeezy sales in both years, currency-neutral revenues increased 18%. The company’s gross margin increased 5.2 percentage points to 49.8% (2023: 44.6%). Operating profit reached € 57 million in the quarter (2023: operating loss of € 377 million).

#Retail & Brands

Arthur Hoeld, Executive Board Member for global sales, to step down from the Executive Board of Adidas - Mathieu Sidokpohou appointed as successor

Arthur Hoeld, Executive Board member responsible for Global Sales, has informed adidas AG’s Supervisory Board that he will not extend his Executive Board mandate beyond March 31, 2026. The Supervisory Board has accepted his decision and both parties mutually agreed on the early termination of his appointment as an Executive Board member with effect from the end of October 31, 2024.

#Retail & Brands

adidas celebrates 75 years of innovation and sports history

The year 2024 is a special one for sporting goods manufacturer adidas: on August 18, the Herzogenaurach-based company celebrates its 75th anniversary. With great sporting events such as the Olympic Games in Paris, the European Football Championships in Germany and the Copa America in the US, the 2024 year of sports provides a perfect setting for the anniversary.

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#Recycling / Circular Economy

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

#Sustainability

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

#Sustainability

H&M Foundation funds pioneering initiative to build the factories of the future

The H&M Foundation is committing SEK 53 million (approx. EUR 5 million) towards Future Forward Factories, a five-year initiative led by Fashion for Good, to address fashion’s most polluting stage: tier 2 textile processing.

#Natural Fibers

Better Cotton Initiative marks World Cotton Day with launch of innovative product label

The Better Cotton Initiative (BCI) has launched an innovative product label for the fashion and textile sectors which allows retailer and brand members to provide consumers with greater clarity about the origin and percentage of BCI Cotton in their products.

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#Techtextil 2026

SAHM Winding Solutions and Vandewiele Automation present integrated automation solution for winding processes

For the first time at the Techtextil trade fair in Frankfurt am Main, Germany (21 - 26 April), SAHM Winding Solutions (Hallo 12.0. / Booth 95) and Vandewiele Automation will be showcasing their combined automation expertise for industrial winding processes. Under the motto “Combining Automation. Maximizing Flow”, the two companies will demonstrate how automated package handling and robot-assisted yarn knotting can be integrated into a continuous production flow.

#Recycled Fibers

UNIFI celebrates recycled and circular Innovation with ninth annual REPREVE® Champions of Sustainability Awards

Unifi, Inc. (NYSE: UFI), the makers of REPREVE® and one of the world’s leading innovators in recycled and synthetic yarns, today announced the winners of its ninth annual REPREVE Champions of Sustainability Awards, recognizing brands and mills that are advancing circularity and responsible manufacturing across the global textile industry.

#Man-Made Fibers

Teijin Frontier announces new Stretch Polyester yarn offering exceptional compatibility with high-performance Polyester materials

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#Man-Made Fibers

Lenzing commissions 14 MW power‑to‑heat facility, strengthening grid stability and heat management

The Lenzing Group has successfully commissioned a new power‑to‑heat (P2H) facility with an electrical capacity of 14 megawatts. The installation converts renewable electricity directly into process heat, is fully integrated into the existing heat network at the industrial site, and represents a key building block for a fossil‑free heat supply. As project partner, VERBUND was responsible for the energy‑market integration and will operate the facility for balancing energy marketing, enabling it to respond flexibly to short‑term fluctuations in the power grid.

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