#Retail & Brands

2023-12-07

PUMA x VIVID VISIONS by Andrew Burgess: A textile-to-textile fashion experiment

Global sports company PUMA reveals a new collaboration with US upcycler, Andrew Burgess and his brand VIVID VISIONS with the launch of an experimental one-off capsule collection.

Working closely with PUMA, Andrew has created five designs, each crafted entirely from PUMA’s recycled polyester RE:FIBRE fabric. Shot on models in London’s iconic York Hall Leisure Centre, the art direction combines futuristic fashion design with retro sports nostalgia, paying homage to PUMA’s roots, while celebrating the brand and Andrews’ commitment to sustainable textile innovation.

https://about.puma.com/en/re-fibre

The creative imagery shows the garments repeated over and over – reflecting the infinite possibilities of circular fashion, where old garments are transformed into new ones, again and again.

Andrew, known for his talent in repurposing unwanted and damaged clothes, was inspired by PUMA's factory partners during a visit to Turkey. During his visit, Andrew witnessed first-hand the impressive progress PUMA has made in scaling up circular textile technology and produced his own bespoke RE:FIBRE fabric from recycled polyester garments.

“Seeing the innovation, research, machinery, sustainable practices and production that goes into crafting RE:FIBRE fabric was eye-opening. When I think of garment production, I think of the final sewing stage where the fabric comes together to make the finished product as that’s typically my upcycling process. But learning exactly what goes into breaking down old textiles - that would potentially have otherwise gone to landfill – before they become something new was super interesting.” Andrew says.

The collection itself reflects the beauty of the RE:FIBRE recycling process, with designs that embody the shredded, depolymerised, repolymerised, and reimagined textiles.

Andrew says “My brand VIVID VISIONS is all about blending the past with the future, so working with PUMA to create a one-off collection made from a ‘new’ recycled fabric was pretty cool. The fabric strips on the sleeves represent the RE:FIBRE yarn that’s been spun from the melted polymers, and the cut off trousers and jacket reflect the transformative process that is RE:FIBRE.”

This fashion experiment comes as a result of the ongoing collaboration between PUMA and the US based upcycler, who is part of PUMA’s Voices of A RE:GENERATION – an initiative that aims to improve transparency and conduct greater communication regarding the brand’s sustainability efforts.

https://about.puma.com/en/sustainability/voices-of-re-generation

The custom PUMA x VIVID VISIONS one-off collection is the final chapter in Andrews’ creative Thread the Loop campaign, a social content series which aims to raise awareness of PUMA’s efforts toward achieving “100% of product polyester used, coming from textile waste”, as PUMA CSO Anne-Laure Descours stated. “Rethinking how we produce garments and experimenting with ways that we can move towards a more circular business model is one of the main priorities of our sustainability strategy.”

https://www.instagram.com/p/C0K29Dygdb8/

Since the launch of the pilot in 2022, PUMA has produced recycled training jerseys for Manchester City, AC Milan, Olympique de Marseille and Borussia Dortmund. This month, PUMA have announced they’ve scaled up the textile recycling innovation. In 2024 official PUMA football replica jerseys* including those for the Euro and Copa América tournaments will be manufactured using RE:FIBRE recycled materials, made from old garments and factory waste rather than only recycled plastic bottles.

Images and videos of the PUMA x VIVID VISIONS by Andrew Burgess shoot

https://www.instagram.com/wandythemaker/?hl=en-gb

Andrew’s Thread The Loop Series to learn about his experience with RE:FIBRE in the run-up to the collection:

https://fastcat.puma.com/transfer/f0d37c79b407b078c0e7ce72ab0643ab8845a50ada6d335547d8edce7dacbd03

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

ANDRITZ at INDEX ’26: Driving sustainability with next-generation nonwoven technologies

From May 19-22, ANDRITZ Nonwoven & Textile is presenting its innovative solutions for the nonwoven & textile industry in Geneva, Switzerland. ANDRITZ will focus on technologies for sustainable and durable nonwovens, converting, sustainable fiber processes, textile recycling, and life-cycle services on booth 2114 in hall 02.

INDEX™26: World’s leading nonwovens exhibition presents groundbreaking product launches, exclusive seminars and immersive experiences

From 19 to 22 May 2026, 620 exhibitors from 44 countries will gather in Geneva at Palexpo for INDEX™26. The exhibition aims to demonstrate how the future of technical materials will increasingly be shaped by collaborative supply chains and integrated innovation across the nonwovens industry. This year’s edition focuses not only on individual technological advances, but also on how cooperation throughout the value chain can enhance the performance, sustainability and value of nonwoven solutions.

The LYCRA Company launches LYCRA® ADAPTIV fiber for nonwovens, advancing comfort and fit in disposable hygiene at INDEX™ 26

The LYCRA Company, a leader in innovative and sustainable fibers for apparel and personal care, today announced the official global launch of LYCRA® ADAPTIV fiber for nonwovens at INDEX™ 26, in Geneva, Switzerland, May 19–22. This breakthrough stretch fiber, already trusted by leading global apparel brands, now ushers in a new era of comfort, fit, and performance for baby diapers, disposable hygiene products, adult incontinence, and feminine care.