#Retail & Brands
UNIQLO creates over 1,000-square-meter 'LifeScape' booth for China International Import Expo 2023
Showcasing a new form of retail through state-of-the-art LifeWear for future lifestyles
"As a global apparel brand, and based on our LifeWear philosophy, UNIQLO is committed to making everyone's life better through the power of clothing. We are happy to once again be participating in CIIE in 2023, and are excited to showcase the ongoing evolution of LifeWear to customers in China and around the world," said Jalin Wu, Executive Officer of Fast Retailing Group and Chief Marketing Officer of UNIQLO Greater China. "Bringing RE.UNIQLO STUDIO to CIIE for the first time alongside such new store concepts as UNIQLO FLOWER and UNIQLO COFFEE, we are taking this opportunity to show Chinese customers our vision for new forms of lifestyles and retail."
The theme of this year’s CIIE is "New Era Shared Future." Exhibiting at CIIE for the fourth time this year, UNIQLO’s LifeScape features distinctive zones that showcase new LifeWear products developed through technological advances, demonstrating how these innovations fit into daily life. At the booth, visitors are able to walk through creative installations and technology displays, across winter snow and cool summer, from nature to the city, exploring the many possibilities offered by LifeWear. Additionally, the UNIQLO booth takes CIIE beyond Shanghai, by playing host to a special space for LiveStation - UNIQLO’s livestreaming shopping and style advice program that can be viewed anywhere by customers.
Epitomizing fashion, technology, and sustainability
Showcasing the evolution of LifeWear, on display are a range of products that epitomize fashion, technology, and sustainability. Visitors to LifeScape are welcomed by the latest Ultra Light Down, HEATTECH, and Fleece offerings, in addition to PUFFTECH garments, which are new for the 2023 Fall/Winter season and utilize air heating technology, and the China debut of Powder Soft Down.
Powder Soft Down features superlative softness, lightness, and warmth through NANODESIGN™ technology developed in collaboration with world-leading materials manufacturer Toray Industries. Available in a rich array of colors, the jacket also features water-resistant and anti-static functionalities, and is easy to clean. Also featured at UNIQLO’s LifeScape are the latest multi-functional Ultra Light Down products that are remarkably lightweight, warm, compact, portable, and water-repellent, as well as featuring an anti-static lining.
In addition, the latest iterations of UNIQLO essentials, including Fleece and HEATTECH items, also feature at LifeScape. Building on 20 years of HEATTECH innovation, on display is a new Ultra Light Turtleneck Long-Sleeve T-Shirt made of fabric that is 20% lighter than regular HEATTECH.
UNIQLO’s repair, remake, and reuse service RE.UNIQLO STUDIO is also on display at LifeScape, with visitors able to experience the service themselves by remaking a tote bag. RE.UNIQLO STUDIO currently operates in 13 markets and regions globally, in over 30 in-store locations. With interest in sustainability activities growing across China, seen through the positive customer response to the service in the UNIQLO Shanghai Global Flagship Store, RE.UNIQLO STUDIO will continue its expansion internationally.
Finally, LifeScape is also a showcase for seamless integration of technology into the UNIQLO customer experience. Visitors are able to use their devices to scan codes on highlighted items for more information, as well as add their favorite items to their shopping basket on the spot, enjoying sales as part of UNIQLO’s Double 11, or Singles' Day, promotion taking place from November 1 to 16.
