#Retail & Brands

2023-10-25

H&M teams up with Coloreel to bring personalized embroidery to Berlin

The global fashion retailer H&M has joined forces with Coloreel to introduce a pioneering approach to customized embroidery. This new partnership allows customers at the H&M Alexa store in Berlin to personalize their apparel with a myriad of expressive designs.

The program marks the start of a new and innovative in-store pilot developed by H&Mbeyond. Customers can select from a diverse library of designs that will be updated on a weekly basis.

Coloreel redefines the art of embroidery, offering an unlimited spectrum of colors at the touch of a button. The technology reduces wastewater by a remarkable 97% and utilizes recycled thread, marking a significant step towards more sustainable production.

“Our partnership with Coloreel reflects our commitment to enhance the shopping experience through innovative solutions,” states Oliver Lange, Head of H&Mbeyond. “By embracing this advanced technology, we can offer our customers a unique and engaging store visit."

With the collaboration, H&M and Coloreel want to explore ways to create exciting brick-and-mortar shopping experiences and analyze the influence that a disruptive technology like Coloreel’s has on in-store purchases.

"We are proud to team up with H&M to bring forth a new era of personalized fashion," says Mattias Nordin, SVP Product Management at Coloreel. "Together, we are redefining the boundaries of traditional embroidery, empowering customers to express their individuality”.

The service is offered at the H&M Alexa store in Berlin during Q4 2023. While the service currently extends to products within the store, plans for embroidering customers’ own garments might be added later. This approach would extend the lifespan of garments, creating a positive environmental impact.

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

Recover™ secures multi-year recycled cotton agreement with H&M

Recover™ has signed a multi-year agreement with H&M to support the integration of its recycled cotton fiber, RCotton, for use in H&M’s products. Since early 2024, H&M and Recover™ have collaborated on product development, which now enables scaled commercial introduction of Recover™ mechanically recycled cotton into H&M’s collections.

GORE-TEX® KIDSWEAR launches innovative membership scheme for kids’ jackets

With its revolutionary new membership model, GORE-TEX® Kidswear now offers families a simple, flexible and sustainable way of kitting out their children in top-quality jackets. It is aimed at the parents of children aged between five and ten and kicks off with a choice of functional winter jackets.

Toray develops recycling technology that retains carbon fiber strength and surface quality

Toray Industries, Inc., announced today that it has developed a recycling technology that can decompose diverse carbon fiber reinforced plastics (CFRP) made from thermosetting resins while retaining the strength and surface quality of those fibers. The company drew on this technology to create a nonwoven fabric employing recycled carbon fibers.

Panty liners prevent bacterial vaginosis

Worldwide, almost one third of women of childbearing age suffer from bacterial vaginosis. This is when the sensitive microbiome of the vagina becomes unbalanced. Such a disorder of the vaginal flora can cause urogenital infections, abscesses on the ovaries or fallopian tubes or premature births. This significantly increases the risk of infertility in women and of contracting a sexually transmitted disease or HIV.

PERFORMANCE DAYS sets benchmarks with record attendance & strong industry presence

With around 4,500 professional visitors and 515 exhibitors, PERFORMANCE DAYS closed its doors on October 30, 2025, after two highly successful days in Munich. Expanded show areas, an international audience, a top-class Expert Talks program, and an inspiring DAY 0 Conference with an innovative concept underlined one thing clearly: PERFORMANCE DAYS has become the leading business platform for the functional textile industry.