#Recycling / Circular Economy

2024-09-20

JACK & JONES and Infinited Fiber take the next step in their collaboration

This time, the outcome of the collaboration is a pair of cargo pants, made with 40% Infinna™ fiber and 60% in-conversion-cotton. The pants, which run under the name JPSTKARL, represent yet another important step forward in material innovation and adds up to JACK & JONES’ ongoing commitment to offering high-quality products that align with their A Better World strategy.

The JPSTKARL Cargo Pants come in a khaki green color and feature several leg pockets and a loose fit with a high rise. The launch of the cargo pants follows the success of the Glenn Evan 341 jeans, which were the first JACK & JONES product to incorporate Infinna™ fiber, showcasing the brand’s ongoing dedication to pushing the boundaries of circular fashion.

The JPSTKARL Cargo Pants is the 2nd JACK & JONES product made with INFINNA™ fiber © 2024 Infinited Fiber Company

“We’re highly committed to explore new material innovations and our collaboration with Infinited’s INFINNA™ fiber started in 2021, where we visited the company in Finland for the first time. We got curious on the innovative fiber and the technology behind – we could see how the fiber could seamlessly be integrated into our products and we loved how textile waste could become a resource. In 2023 JACK & JONES became the first BESTSELLER brand to use INFINNA™ fiber in a product. Now we are proud to present our second product with INFINNA™ fiber”, says Elena Osenbrüg, Sustainability responsible at JACK & JONES.

The launch of the JPSTKARL Cargo Pants marks a milestone in the ongoing partnership between BESTSELLER and Infinited Fiber Company. BESTSELLER‘s investment arm Invest FWD A/S has supported this collaboration through strategic investments aimed at fostering innovation within the fashion industry. The collaboration between BESTSELLER and Infinited Fiber Company further reinforces the long-term commitment of both companies.

“Infinited Fiber Company is proud to collaborate with JACK & JONES on the journey towards a circular economy. The JPSTKARL Cargo Pants perfectly showcase how we can work together to turn textile waste into valuable new materials. We are eager to see how consumers will respond to this new product that combines innovation and style,” said Kirsi Roine, Chief Customer Officer at Infinited Fiber Company.

Infinited Fiber Company appoints new chair and board members to drive next growth phase

Infinited Fiber Company has announced key changes to its Board of Directors following its Annual General Meeting on June 30, 2025. The new appointments are designed to support the company’s strategic focus on scaling its proprietary Infinna™ technology, expanding partnerships across the textile value chain, and preparing for industrial-level investment.

Infinited Fiber Company enters the next strategic phase under new leadership

Infinited Fiber Company announces that Petri Alava, co-founder and CEO since the company’s founding in 2016, will step down from his role on May 31, 2025. Chief Operating Officer Sahil Kaushik will serve as acting CEO from June 1, 2025. Petri Alava will continue supporting the company as Senior Advisor through the end of November. The Board of Directors has initiated the search for a permanent successor.

Infinited Fiber and Norbite collaborate in EU-funded TEX-INSECT project

Infinited Fiber Company is pleased to announce its collaboration on the EU funded TEX-INSECT project, which aims to develop and optimize Norbite’s technology that converts synthetics originating from textile waste into sustainable bioproducts. Infinited Fiber’s process takes in cotton-rich textile waste otherwise destinated into landfills or incinerators.

Project update: Focus on supply chain readiness and environmental permits

Infinited Fiber Company is revolutionizing the fashion and textile industries by transforming cotton-rich textile waste, which would otherwise be destined for landfills or incineration, into a premium textile fiber known as Infinna™. This innovative solution offers a versatile, circular alternative to cotton. The company is currently in the process of scaling up operations and progressing towards the construction of its first commercial-scale Infinna™ factory.

matterr at K – Where innovation meets industry

At this year’s K trade fair, matterr took the stage to showcase its technology and demonstrate how it drives circular polyester at an industrial scale. Insightful conversations, strong new connections, and great energy — all together reminds how powerful it is when innovation meets industry. The momentum from Düsseldorf shows: circular transformation is no longer a vision — it’s happening.

Nike unites innovation, design and product teams to accelerate athlete-centered innovation

Nike, Jordan Brand and Converse are joining forces under a new, athlete-focused creation structure aimed at accelerating innovation and driving growth across NIKE, Inc. The new setup unites the Innovation, Design and Product teams from all three brands into a single “creation engine” that will enable greater sharing of insights, technology and manufacturing methods throughout the innovation process. This integration is part of Nike’s new Sport Offense strategy and is designed to enhance the creation of products that help athletes perform at their best.

DORNIER celebrates its anniversary at ITMA Asia + CITME

To mark its 75th anniversary, machine and plant manufacturer Lindauer DORNIER will be presenting the latest developments in its rapier and air-jet weaving machines at ITMA Asia + CITME in Singapore (Hall 2, Stand B401) from 28 to 31 October 2025. The focus will be on energy-efficient weaving technologies, new IoT solutions for networked textile production and systems for the series production of modern fibre composite components.

BCI warns against ‘dangerous dilution’ of EU corporate directives

The approval of the European Commission’s Omnibus I proposal by the European Parliament’s Committee on Legal Affairs, accepting controversial changes to key sustainability directives is of great concern. These changes, namely to the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD), threaten to significantly dilute business reporting and due diligence obligations.

Pioneering open-source framework shows how early innovation drives a just and net-zero fashion future

The non-profit H&M Foundation, in collaboration with Accenture, has unveiled From Signals to Systems Change, an insight report calling on the fashion industry to rethink its role in transformation. At its core is the Reimagined System Map, a pioneering open-source framework that visualises how early-stage innovation could drive a just and net-zero textile future.