#Recycling / Circular Economy

2024-09-20

JACK & JONES and Infinited Fiber take the next step in their collaboration

This time, the outcome of the collaboration is a pair of cargo pants, made with 40% Infinna™ fiber and 60% in-conversion-cotton. The pants, which run under the name JPSTKARL, represent yet another important step forward in material innovation and adds up to JACK & JONES’ ongoing commitment to offering high-quality products that align with their A Better World strategy.

The JPSTKARL Cargo Pants come in a khaki green color and feature several leg pockets and a loose fit with a high rise. The launch of the cargo pants follows the success of the Glenn Evan 341 jeans, which were the first JACK & JONES product to incorporate Infinna™ fiber, showcasing the brand’s ongoing dedication to pushing the boundaries of circular fashion.

The JPSTKARL Cargo Pants is the 2nd JACK & JONES product made with INFINNA™ fiber © 2024 Infinited Fiber Company

“We’re highly committed to explore new material innovations and our collaboration with Infinited’s INFINNA™ fiber started in 2021, where we visited the company in Finland for the first time. We got curious on the innovative fiber and the technology behind – we could see how the fiber could seamlessly be integrated into our products and we loved how textile waste could become a resource. In 2023 JACK & JONES became the first BESTSELLER brand to use INFINNA™ fiber in a product. Now we are proud to present our second product with INFINNA™ fiber”, says Elena Osenbrüg, Sustainability responsible at JACK & JONES.

The launch of the JPSTKARL Cargo Pants marks a milestone in the ongoing partnership between BESTSELLER and Infinited Fiber Company. BESTSELLER‘s investment arm Invest FWD A/S has supported this collaboration through strategic investments aimed at fostering innovation within the fashion industry. The collaboration between BESTSELLER and Infinited Fiber Company further reinforces the long-term commitment of both companies.

“Infinited Fiber Company is proud to collaborate with JACK & JONES on the journey towards a circular economy. The JPSTKARL Cargo Pants perfectly showcase how we can work together to turn textile waste into valuable new materials. We are eager to see how consumers will respond to this new product that combines innovation and style,” said Kirsi Roine, Chief Customer Officer at Infinited Fiber Company.

Infinited Fiber Company appoints new chair and board members to drive next growth phase

Infinited Fiber Company has announced key changes to its Board of Directors following its Annual General Meeting on June 30, 2025. The new appointments are designed to support the company’s strategic focus on scaling its proprietary Infinna™ technology, expanding partnerships across the textile value chain, and preparing for industrial-level investment.

Infinited Fiber Company enters the next strategic phase under new leadership

Infinited Fiber Company announces that Petri Alava, co-founder and CEO since the company’s founding in 2016, will step down from his role on May 31, 2025. Chief Operating Officer Sahil Kaushik will serve as acting CEO from June 1, 2025. Petri Alava will continue supporting the company as Senior Advisor through the end of November. The Board of Directors has initiated the search for a permanent successor.

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.