While circularity and sustainability remain essential, competitiveness is now front and center in the next phase of Infinited Fiber’s industrial scale-up. The company’s strategy is evolving accordingly, with an intensified focus on operational excellence and readiness for large-scale industrial investment.

“Our product has been validated by the market — the value is now established,” said Andreas Tallberg, Chairman of the Board of Directors. “The next strategic priority is to turn that value into profitable industrial scale, by optimizing cost and capital efficiency. We’re grateful for the work Petri and the team have done and excited to begin the next chapter — with Sahil, who brings deep experience in scaling industrial production and driving efficiency in the chemical industry, now leading the transition.”

“Infinna is a breakthrough innovation that’s more relevant than ever,” said Kaushik. “It’s a privilege to lead this talented team, together with world-leading brands supporting us as investors. We have a clear path forward and a solid foundation for the next phase.”

Over the past decade, Petri Alava has played a central role in shaping Infinited Fiber into a global front-runner in textile-to-textile recycling of cotton. Under his leadership, the company’s circular fiber Infinna™ has achieved strong market traction, backed by long-term offtake agreements with leading fashion brands, underscoring Infinna’s unique value and laying the groundwork for scaling a profitable business.

“Ten years is a long time to lead a growth company — and a natural point for change,” said Petri Alava. “I’m incredibly proud of the journey we’ve made as a team: we’ve built something truly valuable — a recycled cotton-like fiber with exceptional market fit, proven demand, and long-term partnerships. Now, with market dynamics shifting and Infinited Fiber entering a new strategic phase, it’s the right time to pass the baton — from creating value to scaling it. I’m happy to support the team during the transition.”