[pageLogInLogOut]

#Recycling / Circular Economy

Millions of PUMA football jerseys made with recycled textile waste

Global sports company PUMA has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of 75% recycled textile waste and other waste material. For the first time, from the start of the 24/25 season, PUMA football replica jerseys* (featuring 35 Clubs), including those for the Euro and Copa América tournaments, are made from RE:FIBRE.
© 2024 PUMA
© 2024 PUMA


The upscaling builds on the 46,000 RE:FIBRE jerseys produced in 2023 and seeks to not only reduce textile waste, but also to create less reliance on plastic bottles to produce recycled polyester products. To make the upscaling possible, PUMA is exploring diversified ways to recycle polyester – such as thermo-mechanical and chemical recycling techniques enabling PUMA to significantly increase its capacity to recycle textile waste.

“RE:FIBRE gives football fans a tangible example of how PUMA is working towards creating a Forever Better,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. “Our wish is to have 100% of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important and RE: FIBRE is central to that.”

To celebrate this milestone, PUMA will hold a weekend of activities in the New York flagship store, timed to coincide with the launch of the AC Milan and Manchester City home replica kits and ahead of the two PUMA football teams playing in New York City. Fans of PUMA, AC Milan and Manchester City are welcome to get involved and celebrate PUMA’s RE:FIBRE journey in store.

Saturday 20th July 2024

One hundred limited edition badges upcycled from match worn jerseys by Jack Grealish and Christian Pulisic will be up for grabs in-store. The badges have been designed by US upcycler and PUMA Voice of a RE:Generation Andrew Burgess, to commemorate the expansion of PUMA RE:FIBRE.

Sunday 21st July

Andrew Burgess will host three upcycling workshops to educate fashion-curious consumers on the techniques for customising and upcycling clothing to extend their lifespan. Leaning into the crossover between sport and fashion, consumers will have the chance to take a RE:FIBRE t-shirt and turn it into a sportstyle inspired garment.

More information on this can be found here:

https://foreverbetter.com/en/circularity/refibre



More News from PUMA

#Retail & Brands

PUMA’s sustainability efforts receive ‘Leadership Level’ scores

Sports company PUMA has received strongly improved scores for its sustainability efforts regarding water security and forests and maintained a top score for its climate policy in the latest ratings by global environmental non-profit CDP. While PUMA kept its A ranking in climate change, it improved its scores in water security and forest to A-, from a score of B and C respectively in the previous year, meaning it was ranked at a ‘leadership level’ in all categories analyzed by CDP.

#Retail & Brands

PUMA’s materials strategy receives top marks in the Material Change Index by Textile Exchange

Sports company PUMA has received the highest recognition for its materials strategy in the Material Change Index compiled by global non-profit organization Textile Exchange.

#Retail & Brands

PUMA releases Green Flags: A new podcast engaging Gen-Z in sustainability

Sports company PUMA has launched Green Flags, a five-part podcast series on sustainability hosted by Manchester United captain and Lioness, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell.

More News on Recycling / Circular Economy

#Recycled Fibers

Lindex and BASF partner to bring textile-­to­-textile recycled polyamide to lingerie sector

Lindex has partnered with BASF’s loopamid® to accelerate textile-­to-­textile recycling and advance the shift towards more circular material solutions in the fashion industry. Together they introduce loopamid to the lingerie sector.

#ITM 2026

BB Engineering unveils new, patented “Val-uePack” spin pack at ITM

At the upcoming ITM in Istanbul, taking place June 9–13 at the Tüyap Fair Convention and Congress Center in Hall 7, Booth 702B, BB Engineering will once again be represented at a joint booth with its parent company, Barmag, and its representative, Tekstil Servis. The German machine manufacturer will show-case its expertise in man-made fiber and recycling technology, presenting its entire product portfolio, which includes compo-nents such as extruders and filters, as well as complete sys-tems for spinning synthetic fibers, air-texturing, and PET recy-cling.

#Recycled Fibers

Syre expands partnership with Target to advance next-generation recycled materials at scale

Advancing next-generation materials to support scalable circular solutions across global retail Stockholm, May 2026 — Syre, the textile impact company hyperscaling textile-to-textile recycling today announced an expanded collaboration with Target to accelerate the adoption of next-generation recycled materials across retail at scale.

#Recycling / Circular Economy

Project REWEAR investigates diverse economies of rewear as a global practice of circularity

Every year, European households discard millions of tonnes of clothing. Around a quarter of what gets separately collected is exported, much of it classified as rewearable. A significant share ends up in markets like Kantamanto in Accra, Ghana, where an estimated 15 million garments arrive every week. New research published today reveals what happens when that clothing arrives.

Latest News

#ITMA 2027

Last chance to apply: ITMA 2027 Start-Up Valley closes tomorrow

Applications for the Start-Up Valley at ITMA 2027 close tomorrow, offering young technology companies the opportunity to follow in the footsteps of several successful participants from the 2023 edition. The initiative, organised under the CEMATEX Start-Up Grant programme, has already helped a number of textile start-ups accelerate their transition from early-stage concepts to industrial partnerships, funding rounds and commercial deployment.

#Denim

Jeanologia brings “Billy” to China, the AI transforming denim design

The denim industry is turning its attention to Hangzhou this week, where a new edition of Kingpins, the leading international trade show for the sector, takes place on May 21 and 22. There, the Spanish company Jeanologia, a global leader in sustainable technologies for the textile industry, is introducing its latest innovation to the Chinese market: “Billy”, the first artificial intelligence specifically developed for denim finishing design.

#Texprocess 2026

Sustainable embroidery materials and digital finishing attract attention at GUNOLD booth

More exhibition space, more visitors, and a high level of international participation: GUNOLD’s concept for this year’s Texprocess 2026, which took place in Frankfurt am Main from April 21 to 24, 2026, was a complete success. “Our decision to showcase our entire product range alongside application examples and expert tips was very well received,” says Marketing Director Stephan Gunold, delighted with the positive outcome of the trade show. The focus was particularly on the Stockstadt-based company’s sustainable products as well as its laser, engraving, and sublimation services.

#INDEX 2026

Trützschler and Wisdom-Greentech held a signing ceremony for the ultra-high-speed 4.2m Air-Through Bonding (ATB) line

On May 20, 2026, Trützschler and Wisdom-Greentech, a Chinese customer specializing in high-end maternal, infant & child care industry and related disposable nonwoven products, held a signing ceremony for the purchase of a ultra-high-speed 4.2m ATB line in Geneva, Switzerland. This cooperation not only represents a deepened partnership between the two parties in the ATB sector, but also marks a new milestone in production efficiency for the high-end maternal, infant and child care product industry chain. This jointly developed 4.2m ATB line is more than just an investment. It stands as a milestone achievement of Sino-German technological cooperation, empowering the high-end hygiene industry including feminine care, adult care and related disposable nonwoven products, and realizing a dual breakthrough in production capacity and product quality.

TOP