#Retail & Brands

2024-11-21

PUMA releases Green Flags: A new podcast engaging Gen-Z in sustainability

Sports company PUMA has launched Green Flags, a five-part podcast series on sustainability hosted by Manchester United captain and Lioness, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell.

PUMA GREEN FLAGS PODCAST (Graphic: Business Wire)

“The Climate crisis can seem overwhelming, however all of us have the power to make better decisions for the future of our planet, no matter how small. It’s vital that we travel this journey towards a FOREVER. BETTER. together with our next generation to create awareness and inspire collective change.”

From upcycling to generating electricity from potatoes, PUMA puts two footballers and a fashionista to the test to see who will earn the most green flags.

Each week, PUMA’s Voices of a RE:GENERATION will present this trio with playful sustainability challenges, aiming to inspire and educate listeners on how everyday choices impact climate change. The challenges showcase how even small changes can make a big difference in reducing our environmental footprint. Whoever is most successful each week wins a green flag - so get ready for some friendly competition!

"I’m so excited to be a part of this podcast which brings sustainability to the forefront of Gen Z listeners. It’s a lot of fun to complete the sustainability challenges and learn more about the small changes we can all make to fight climate change."- Maya Le Tissier

Anne-Laure Descours, Chief Sourcing Officer at PUMA, said: “The Climate crisis can seem overwhelming, however all of us have the power to make better decisions for the future of our planet, no matter how small. It’s vital that we travel this journey towards a FOREVER. BETTER. together with our next generation to create awareness and inspire collective change.”

Upcoming episodes include:

Episode 1, The Carbon Crunch - Ever wondered how your breakfast affects the planet? Or how many carbon emissions are released on your morning commute? Our hosts dive into the surprising truth behind greenhouse gas emissions. Available now to watch here.

Episode 2, The Wardrobe Revival – A little care goes a long way. Repairing, reviving, and revamping an old fit or pair of kicks. Find out who can save their item from becoming trash and bring it back to life, while learning about sustainable fashion hacks to reduce waste.

Episode 3, Lessons in Leather – Understanding the environmental impact of different materials can be confusing. Our hosts dive into this debate and uncover that when it comes to sustainability, the answer is far from black and white.

Episode 4, The Renewable Electricity Experiment – The importance of transitioning from fossil fuels to renewable energy. Our hosts compete to see who can generate the most electricity using unconventional methods.

Episode 5, The RE:FIBRE Makeover – Our trio showcase their upcycled outfits, made from materials that would otherwise be considered waste – while learning about the magic behind circular textile production with PUMA RE:FIBRE. Lastly, the winner of the Green Flags Challenge is crowned.

Green Flags speaks to PUMA's commitment to increase transparency and engage the next generation in the brands efforts to become more sustainable. Following on from PUMA’s 10FOR25 targets announced in 2019, PUMA has recently announced their new Vision 2030 sustainability targets in Human Rights, Circularity and Climate, setting out how the brand will continue to reduce their impact.

Subscribe, listen and watch Green Flags by PUMA on Apple, Spotify, PUMA YouTube and all major podcast platforms.

For more information, please visit: https://foreverbetter.com/en

PUMA’s sustainability efforts receive ‘Leadership Level’ scores

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Millions of PUMA football jerseys made with recycled textile waste

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Aachen Summer School: Textiles become smart through 3D printing and origami

From 21 to 29 September 2026, the Aachen Summer School will transform Institut für Textiltechnik (ITA) of RWTH Aachen University into a laboratory of the future: over the course of a week, students will use origami folding techniques and 3D printing to develop active textile structures capable of performing programmable movements. This interdisciplinary event combines theoretical foundations with practical prototyping – from digital modelling right through to functional textile prototypes.

Trützschler to showcase innovations in spinning preparation and nonwovens at ITMA Asia 2026

From November 20 to 24, 2026, the Trützschler Group will present its latest fiber processing technologies at ITMA Asia in Shanghai, China. At Hall 5.1, Booth D20, the company will showcase solutions designed to increase productivity, simplify operations and improve efficiency across spinning preparation and nonwoven production. Key highlights include the automated can transport system T-CAN, the next-generation card TC 30, innovative card clothing solutions such as STEELTOP and SUPERFLOW, as well as advanced nonwoven technologies for hygiene, wipes and filtration applications.

ROICA™ brings global textile innovation to Functional Fabric Fair Portland

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