#Recycling / Circular Economy

2020-11-26

H&M first to adopt Eastman Naia™ renew cellulosic fiber in conscious exclusive collection

Leading global fashion retailer H&M is first to market with its new Conscious Exclusive autumn/winter 2020 collection made with Eastman Naia™ Renew cellulosic fiber. Naia™ Renew is a cellulosic yarn made from 60% certified wood fibers and 40% recycled waste plastics such as carpet fibers and plastic packaging.* This is the first time H&M has used Naia Renew™ in a collection. The Conscious Exclusive A/W20 will be available at hm.com December 1.

"We're delighted to collaborate with H&M as we work toward building a circular fashion economy," said Ruth Farrell, global marketing director of textiles for Eastman. "Together, Naia™ and H&M are working toward a vision to make sustainable fashion accessible for all, playing active roles in conserving resources, fostering innovation and demonstrating a passion for sustainability that will help transform our industry."

Naia Renew™ is fully traceable with certified biodegradability that captures the value of hard-to-recycle materials otherwise destined for landfills. It can be produced at scale to deliver sustainability without compromise to the fashion world. Available as both a filament yarn and a staple fiber, Naiaä Renew offers clear advantages over other materials — delivering comfort, ease of care, and a luxurious feel.

For more information on Naia™ Renew, visit:

http://naia.eastman.com/renew.

*Naia™ Renew recycled content is achieved by allocation of plastics using an ISCC-certified mass balance process.

“Production is a product”

From technical textiles and AI-driven robotics to the limitations of textile circularity: Professor Dr Thomas Gries looks back on more than two decades of development at ITA Aachen. In the interview, he explains why production technology remains a decisive success factor, discusses international collaborations and innovation ecosystems, and shares his views on the transformation of production landscapes and the challenges facing an increasingly regulated industry.

“We need to move away from the price trap and return to a value-driven mindset.”

With its new Textile Innovation Center, KARL MAYER is sending a strong signal for innovation, collaboration, and the future of textile applications. In this interview, Karl Josef Mayer discusses new opportunities in warp knitting, the processing of staple fibres, recycling, the changing role of machinery manufacturers, and why the textile industry must once again focus more strongly on the value of textiles. by Oliver Schmidt

“Innovation, resilience and international experience remain the great strengths of the Swiss textile machinery industry”

Geopolitical uncertainty, growing competitive pressure from China, new free trade agreements and the shift towards a circular economy are currently reshaping the global textile industry. In this interview, Cornelia Buchwalder discusses the current mood within the Swiss textile machinery sector, the industry’s distinctive innovative strength, new market opportunities in India and Asia, and the technological trends that could shape the upcoming trade fair cycle leading up to ITMA 2027.

20 Start-Ups selected for CEMATEX Start-Up Grant at ITMA 2027

CEMATEX has selected 20 emerging start-ups from nine countries to receive the CEMATEX Start-Up Grant and showcase their innovations at Start-Up Valley during ITMA 2027 in Hanover. Their participation will be fully funded by CEMATEX, giving promising early-stage companies access to the world’s leading textile and garment technology platform.

Moving Advanced Recycling from Innovation to Implementation

The Advanced Recycling Conference 2026 explores technologies, markets, financing and scale-up of innovative recycling solutions for waste streams including mixed plastic waste, textiles and PVC. Europe’s chemical and materials sector faces growing pressure to close carbon loops, strengthen raw-material safety and resilience and meet increasingly ambitious EU recycling targets. Against this backdrop, the Advanced Recycling Conference (ARC) will bring together industry leaders, technology providers, researchers, innovators and policy-makers on 17–18 November 2026 in Cologne, Germany.

KARL MAYER invites the Global Textile Industry to celebrate its 90th anniversary at its German Headquarters in 2027

KARL MAYER is turning its anniversary year 2027 into a milestone for the textile sector. To mark its 90th anniversary, the industry leader is inviting customers, partners, and experts from around the world to a unique event series in September aimed at pushing boundaries, unlocking new opportunities, and jointly setting the course for a new era in textiles – just as KARL MAYER has done throughout its history. The company’s headquarters in Obertshausen, near Frankfurt, is the place to be.

ITMF names three winners of the Sustainability & Innovation Award 2026

Three projects from the UK, Korea and China have been selected as winners of the ITMF Sustainability & Innovation Award 2026. The projects address textile-to-textile recycling, chemical recycling for automotive textiles and a regenerative approach combining silk production with ecological restoration.

Durak Maxibalance thread supports users’ movement and balance comfort

Durak Tekstil, a leading brand in its industry, has developed Durak Maxibalance, a new product engineered with bio-ceramic and FAR IR technology. Ushering in a new era for sportswear, activewear, and medical textiles, this technology offers features designed to support balance and movement comfort by reflecting the energy absorbed from the body back into it.

Yarn Expo Autumn 2026 draws to a close, weaving sustainable innovation into global sourcing

Yarn Expo Autumn 2026 concluded with approximately 600 exhibitors from 14 countries and regions, connecting with nearly 22,000 visitors from 110 represented markets, bringing the textile industry’s evolving material agenda into sharper focus. Held alongside Intertextile Shanghai Apparel Fabrics – Autumn Edition, CHIC and PH Value, the fair connected upstream fibre and yarn innovation with fabric development, garment production and fashion-market demand.