#Recycling / Circular Economy

2025-06-19

Circulose partners with Mango to build circularity at scale

Circulose has partnered with Mango as the first Scaling Partners since the restart, a major step toward accelerating the adoption of circular materials in the global fashion industry.

Fabrics made from CIRCULOSE © 2025 CIRCULOSE®

The partnership marks a milestone in Mango's commitment to sustainable fashion, aligning with its long-term strategy to transition towards a circular model and to reduce its environmental impact. This collaboration reflects the brand’s commitment to shifting a meaningful share of their MMCF use to fibers made with CIRCULOSE®.

CIRCULOSE® is a regenerated material made from 100% discarded textiles that enables fashion brands to reduce their reliance on virgin fibers while maintaining high standards of quality and design.

“We’re proud to partner with the forward-thinking brand Mango and support their high ambitions in circularity. Their strong commitment brings us one step closer to restarting the factory and sets a powerful example for the industry. We hope it will inspire other brands to follow their lead.” says Jonatan Janmark, CEO of Circulose.

“We’re proud to be the first brand to partner in Circulose’s new phase and look forward to working closely together to advance our shared circularity goal”. says Andrés Fernández, Sustainability and Sourcing Director at Mango. “This collaboration marks a significant step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030 and reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.”

This partnership builds on Circulose’s strengthened commercial strategy, which focuses on forging closer brand partnerships, introducing an innovative pricing model, and offering expanded support services.

The new pricing model, developed in collaboration with Fashion for Good and Canopy as part of a joint initiative to accelerate the shift to next-gen materials, requires brands to license CIRCULOSE® to access the fiber. It is specifically designed to reduce pricing friction and drive adoption at scale, shifting from limited capsule collections to large-scale adoption of next-gen materials.

The license also includes services that support large-scale implementation, such as transition planning, supply chain orchestration, and traceability.

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.

Circulose restarts commercial-scale production at Ortviken plant in Sundsvall

Circulose today announced the restart of its commercial-scale production plant at Ortviken in Sundsvall, Sweden, marking a significant step in scaling next-generation materials for the global fashion industry. The company plans to resume production of CIRCULOSE®, a recycled pulp made entirely from discarded cotton textiles, in the fourth quarter of 2026.

EU ban on destroying unsold clothing and footwear now in force

The European Union's ban on the destruction of unsold clothing, clothing accessories and footwear has entered into force. Since July 19, 2026, large companies across the EU have been prohibited from destroying unsold textile products, while medium-sized companies will be required to comply with the same rules from 2030.

Circ launches first denim collection with H&M featuring TENCEL™ | Circ® with REFIBRA™ technology

Circ today announced that the first men's denim collection featuring TENCEL™ | Circ® with REFIBRA™ technology is now available at H&M, marking the commercial delivery of this unique pilot project first announced in October 2025. Featuring two styles available across the UK, Scandinavia, Central Europe, Eastern Europe, South Europe, Turkey, North America, Mexico, Canada, and the Middle East, the launch brings TENCEL™ | Circ® with REFIBRA™ technology into H&M's standard men's denim assortment for the first time.

Eastman Naia™ brings its inside-out denim vision to Kingpins New York

Following its debut at Kingpins Amsterdam, Eastman Naia™ brings the next chapter of its denim story to Kingpins New York, taking place July 22–23. At Booth Green 7, Naia™ presents its denim proposition built around three complementary design directions: Performance Denim, Fashion Denim and Authentic Denim.