#Recycling / Circular Economy
Circulose partners with Mango to build circularity at scale
The partnership marks a milestone in Mango's commitment to sustainable fashion, aligning with its long-term strategy to transition towards a circular model and to reduce its environmental impact. This collaboration reflects the brand’s commitment to shifting a meaningful share of their MMCF use to fibers made with CIRCULOSE®.
CIRCULOSE® is a regenerated material made from 100% discarded textiles that enables fashion brands to reduce their reliance on virgin fibers while maintaining high standards of quality and design.
“We’re proud to partner with the forward-thinking brand Mango and support their high ambitions in circularity. Their strong commitment brings us one step closer to restarting the factory and sets a powerful example for the industry. We hope it will inspire other brands to follow their lead.” says Jonatan Janmark, CEO of Circulose.
“We’re proud to be the first brand to partner in Circulose’s new phase and look forward to working closely together to advance our shared circularity goal”. says Andrés Fernández, Sustainability and Sourcing Director at Mango. “This collaboration marks a significant step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030 and reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand.”
This partnership builds on Circulose’s strengthened commercial strategy, which focuses on forging closer brand partnerships, introducing an innovative pricing model, and offering expanded support services.
The new pricing model, developed in collaboration with Fashion for Good and Canopy as part of a joint initiative to accelerate the shift to next-gen materials, requires brands to license CIRCULOSE® to access the fiber. It is specifically designed to reduce pricing friction and drive adoption at scale, shifting from limited capsule collections to large-scale adoption of next-gen materials.
The license also includes services that support large-scale implementation, such as transition planning, supply chain orchestration, and traceability.
