H&M first to adopt Eastman Naia™ renew cellulosic fiber in conscious exclusive collection

"We're delighted to collaborate with H&M as we work toward building a circular fashion economy," said Ruth Farrell, global marketing director of textiles for Eastman. "Together, Naia™ and H&M are working toward a vision to make sustainable fashion accessible for all, playing active roles in conserving resources, fostering innovation and demonstrating a passion for sustainability that will help transform our industry."

Naia Renew™ is fully traceable with certified biodegradability that captures the value of hard-to-recycle materials otherwise destined for landfills. It can be produced at scale to deliver sustainability without compromise to the fashion world. Available as both a filament yarn and a staple fiber, Naiaä Renew offers clear advantages over other materials — delivering comfort, ease of care, and a luxurious feel.

For more information on Naia™ Renew, visit:

http://naia.eastman.com/renew.

*Naia™ Renew recycled content is achieved by allocation of plastics using an ISCC-certified mass balance process.