Better Cotton makes the announcement as part of its Commitment to Action at the Clinton Global Initiative 2022 Meeting.

As part of this initiative, Better Cotton is working with smallholder farmers to pioneer an insetting mechanism to promote and incentivize sustainable agricultural practices. The organisation commits to developing a cotton-specific carbon insetting accounting framework to be integrated into the Better Cotton traceability platform.  Better Cotton’s traceability system is due to be launched in 2023, and will provide the backbone for the insetting mechanism. Once implemented, the insetting mechanism will  enable retail companies to know who grew their more sustainable cotton, and allow them to incentivize farmers directly with credits. Until now, it has been impossible to build a carbon insetting mechanism to reduce GHG emissions in the cotton supply chain at scale. Farmer centricity is a key pillar of Better Cotton’s work, and this solution ties into the 2030 Strategy, which lays the foundation for a strong response to climate threats within the cotton value chain, and mobilises action for change with farmers, field partners and members.  

To launch Better Cotton’s Commitment to Action, Better Cotton COO, Lena Staafgard, will attend the CGI meeting on 19th September 2022. The event will showcase the initiatives of organisations working towards climate resiliency, and will feature a video of Alia Malik, Senior Director of Data and Traceability at Better Cotton, introducing Better Cotton’s innovative solution.