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COTTON USA™ leads global shift toward sustainable sourcing at Bangkok Sourcing Fair

COTTON USA™ strengthened its position as a global connector in sustainable U.S. cotton textile sourcing at its recent Sourcing Fair in Bangkok, Thailand, drawing over 300 top brand, retailer, manufacturer, and mill representatives from 13 countries.
© 2025 Cotton Council International
© 2025 Cotton Council International


Themed "Sustainable Sourcing—Strategic Growth," the event, hosted by Cotton Council International (CCI), facilitated over 4,500 targeted one-on-one business meetings—a powerful catalyst for expanding the use of U.S. cotton across the international textile supply chain.

Attendees represented 128 companies from Bangladesh, Hong Kong, India, Indonesia, Japan, Malaysia, Pakistan, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, and Vietnam.

Following the business meetings, attendees participated in a seminar and an exclusive mill tour. Adam Branson, USDA Foreign Agricultural Service (FAS) regional agricultural counselor for Thailand, Burma, and Laos, delivered welcome remarks on behalf of the U.S. Embassy in Bangkok. The Sourcing Fair’s slate of seminar speakers followed with key insights into sustainability trends, evolving global legislation, and the technical advantages of U.S. cotton.

Providing invaluable, hands-on exposure to U.S. cotton’s superior textile production performance, more than 30 participants from 18 brand and retailers toured three leading Thai mills: Thai Rung Textile, Thai Textile Printing, and Thai Textile Industry.

By connecting leading industry players and spotlighting the superior quality, sustainability, and traceability of U.S. cotton, the COTTON USA™ Sourcing Fair in Bangkok affirmed COTTON USA™ as a trusted global partner in sustainable textile sourcing.



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“Action helps us change what we do!”

DAY 0 takes place deliberately before PERFORMANCE DAYS begins. It is conceived as a space for reflection, dialogue and active engagement — a moment to pause before the fair, rethink established systems and address sustainability not as a trend, but as a fundamental transformation challenge. Under the guiding metaphor “Turn the Tap Off”, DAY 0 focuses on root causes rather than symptoms, systemic change rather than isolated solutions, and collective responsibility rather than individual silos.

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