[pageLogInLogOut]

#Market Analysis & Forecasts

Europe Affordable Luxury Market Report 2023-2027: Changing consumer behavior and marketing strategies reshaping Europe's luxury landscape

The "Affordable Luxury Market in Europe 2023-2027" report has been added to ResearchAndMarkets.com's offering.

The affordable luxury market in Europe is forecasted to grow by USD 3,553.06 mn during 2022-2027, accelerating at a CAGR of 3%

Europe is witnessing a surge in the affordable luxury market, driven by several key factors. The adoption of omnichannel retailing is on the rise, offering customers a seamless shopping experience across various platforms. Changing consumer behavior and the impact of marketing strategies are influencing purchase decisions significantly. Additionally, the growing disposable income of Europeans is fueling the demand for affordable luxury products.

Personalization and customization have become central to consumer preferences, and the market is responding with tailored offerings. Influencer marketing and social media engagement are emerging as powerful tools, connecting brands with their audience and driving demand.

This comprehensive report provides in-depth insights into the European affordable luxury market, including market size, trends, growth drivers, and challenges. With analysis covering approximately 25 key vendors, businesses can gain a competitive edge. The report also anticipates upcoming trends and challenges, allowing companies to strategize effectively and capitalize on future opportunities.

The study combines primary and secondary information sources, tapping into industry experts' knowledge. It presents a detailed vendor landscape and analysis, helping businesses enhance their market positioning.

For a deeper understanding of the affordable luxury market in Europe and to stay ahead in this dynamic industry, this report is an invaluable resource.


A selection of companies mentioned in this report includes

• BA and SH

• Burberry Group Plc

• EXQUISITE Luxury

• Geox S.p.A

• IC Group AS

• Industria de Diseno Textil SA

• Kering SA

• LES BOUTIQUES LONGCHAMP

• LOreal SA

• Maison Balzac Pty Ltd.

• MakersValley

• Prada S.p.A

• Royal RepubliQ

• s.Oliver Bernd Freier GmbH and Co. KG

• Shandong Ruyi Technology Group Co. Ltd.

• SISLEY

• Stella McCartney Ltd.

• Tessilform S.p.a

• YOOX NET A PORTER GROUP S.p.A.

• ZV France SAS



Key Topics Covered:


1 Executive Summary

1.1 Market overview


2 Market Landscape

2.1 Market ecosystem


3 Market Sizing

3.1 Market definition

3.2 Market segment analysis

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027


4 Historic Market Size

4.1 Affordable luxury market in Europe 2017 - 2021

4.2 Type Segment Analysis 2017 - 2021

4.3 Distribution Channel Segment Analysis 2017 - 2021

4.4 Geography Segment Analysis 2017 - 2021


5 Five Forces Analysis

5.1 Five forces summary

5.2 Bargaining power of buyers

5.3 Bargaining power of suppliers

5.4 Threat of new entrants

5.5 Threat of substitutes

5.6 Threat of rivalry

5.7 Market condition


6 Market Segmentation by Type

6.1 Market segments

6.2 Comparison by Type

6.3 Clothing - Market size and forecast 2022-2027

6.4 Cosmetics - Market size and forecast 2022-2027

6.5 Accessories - Market size and forecast 2022-2027

6.6 Footwear - Market size and forecast 2022-2027

6.7 Others - Market size and forecast 2022-2027

6.8 Market opportunity by Type


7 Market Segmentation by Distribution Channel

7.1 Market segments

7.2 Comparison by Distribution Channel

7.3 Offline - Market size and forecast 2022-2027

7.4 Online - Market size and forecast 2022-2027

7.5 Market opportunity by Distribution Channel


8 Customer Landscape

8.1 Customer landscape overview


9 Geographic Landscape

9.1 Geographic segmentation

9.2 Geographic comparison


10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges

10.4 Market trends


11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape

11.3 Landscape disruption

11.4 Industry risks


12 Vendor Analysis

12.1 Vendors covered

12.2 Market positioning of vendors

 

For more information about this report visit

https://www.researchandmarkets.com/r/vid4dq




More News from TEXDATA International

#Recycling / Circular Economy

textile.4U publishes special edition “Top 100 Textile Recycling Companies 2025”

With a comprehensive 176-page special edition, textile.4U is dedicating its latest issue entirely to one of the most dynamic and influential topics in today’s textile industry: textile recycling. The new issue, published exclusively in high-quality print, presents the Top 100 textile recycling companies researched and selected by TexData – organizations that already play a key role in the transition to circular textiles or are expected to have a significant impact in the near future.

#Recycling / Circular Economy

Responsible Textile Recovery Act of 2024 signed by Governor

Senator Josh Newman (D-Fullerton) is proud to announce that Senate Bill 707 (SB 707), the Responsible Textile Recovery Act of 2024, has been signed into law by the Governor of California, Gavin Newsom. This groundbreaking legislation establishes the country’s first Extended Producer Responsibility (EPR) textile recycling program, marking a significant step forward in the state’s efforts to combat waste and promote sustainability.

#Textiles & Apparel / Garment

Modtissimo promotes sustainability with 28 coordinates in the Green Circle

Modtissimo is proving more and more to be a textile and clothing show that delivers the latest innovations in the area of sustainability, with the iTechStyle Green Circle being the main showcase for companies' creations. In this 60+4 edition, taking place on 12 and 13 September, 28 coordinates will be exhibited in a section organised by CITEVE and curated by Paulo Gomes.

#Europe

The EU and Egypt team up to mobilise private sector investments at Investment Conference and sign a Memorandum of Understanding underpinning €1 billion in macro-financial assistance for Egypt

At the EU-Egypt Investment Conference, co-organised by the EU and the Government of Egypt on 29-30 June, the EU and Egypt are teaming up to intensify private sector investments in Egypt. They are also signing a Memorandum of Understanding (MoU) for the disbursement to Egypt of up to €1 billion in Macro-Financial Assistance.

More News on Market Analysis & Forecasts

#Market Analysis & Forecasts

Fluff pulp market maintains steady growth

Despite being impacted by political and economic woes, the global fluff pulp market in 2024 will reach 7.3 million air dried tonnes with a value of $9.7 billion, according to a new Smithers produced study, The Future of Fluff Pulp to 2029. This is up from 6.2 million air dried tonnes valued at $5.5 billion in 2019.

#Market Analysis & Forecasts

Current market study forecasts annual growth of 17 % for bio-based polymers between 2023 and 2028

Demand from Asia and the USA in particular is driving growth, Europe is lagging behind.

#Market Analysis & Forecasts

Economic and geopolitical headwinds influence industrial nonwovens growth to 2029

The global consumption of industrial nonwovens in 2024 is 5.3 million tonnes or 83.4 billion square metres (m2), valued at $21.2 billion, according to The Future of Industrial Nonwovens to 2029 from Smithers. Growth rates for 2019-24 were 6.9% (tonnes), 6.9% (m2) and 6.7% ($). This reflects a recovery in some markets from Covid-19 as well as an adjustment to the Russian invasion of Ukraine in 2022 and its repercussions (inflation, energy supply/price, global economic growth reductions).

#Market Analysis & Forecasts

Textile recycling market shows promising growth

The "Global Textile Recycling Market" report has been added to ResearchAndMarkets.com's offering.

Latest News

#Functional Fabrics

“Action helps us change what we do!”

DAY 0 takes place deliberately before PERFORMANCE DAYS begins. It is conceived as a space for reflection, dialogue and active engagement — a moment to pause before the fair, rethink established systems and address sustainability not as a trend, but as a fundamental transformation challenge. Under the guiding metaphor “Turn the Tap Off”, DAY 0 focuses on root causes rather than symptoms, systemic change rather than isolated solutions, and collective responsibility rather than individual silos.

#Textiles & Apparel / Garment

Pets in fashion: functional and sustainable textiles find new market at Intertextile Apparel

China’s pet economy is booming, especially amongst younger generations, and pet apparel – from designer outfits to functional garments – was a RMB 3.5 billion (over USD 500 million) market in 2024, growing more than 20% annually¹. To help exhibitors harness this trend, Intertextile Shanghai Apparel Fabrics – Spring Edition 2026 will launch the Pet Boutique, presenting a range of innovative, sustainable materials that prioritise both functionality and comfort for pets.

#Sustainability

VAUDE eliminates PFAS from all products

PFAS (per- and polyfluoroalkyl substances) are now detectable worldwide – in drinking water, soil and the human body. These so-called “forever chemicals” are considered hazardous to health and potentially carcinogenic, as they do not break down and remain in the environment permanently. Despite these risks, PFAS are still used in a wide range of products. More than 15 years ago, VAUDE made a strategic decision to gradually eliminate PFAS from all product categories.

#Man-Made Fibers

Lenzing AG to become majority owner of TreeToTextile AB and accelerates industrialization of new fibers

The Lenzing Group is taking another strategic milestone by acquiring a controlling majority in the Swedish innovation company TreeToTextile AB. This step strengthens Lenzing’s position as a leading provider of sustainable, wood‑based specialty fibers and expands its innovation pipeline with a highly scalable, patent‑protected technology platform. The transaction is executed through the issuance of new shares.

TOP