#Market Analysis & Forecasts

2023-09-14

Europe Affordable Luxury Market Report 2023-2027: Changing consumer behavior and marketing strategies reshaping Europe's luxury landscape

The "Affordable Luxury Market in Europe 2023-2027" report has been added to ResearchAndMarkets.com's offering.

The affordable luxury market in Europe is forecasted to grow by USD 3,553.06 mn during 2022-2027, accelerating at a CAGR of 3%

Europe is witnessing a surge in the affordable luxury market, driven by several key factors. The adoption of omnichannel retailing is on the rise, offering customers a seamless shopping experience across various platforms. Changing consumer behavior and the impact of marketing strategies are influencing purchase decisions significantly. Additionally, the growing disposable income of Europeans is fueling the demand for affordable luxury products.

Personalization and customization have become central to consumer preferences, and the market is responding with tailored offerings. Influencer marketing and social media engagement are emerging as powerful tools, connecting brands with their audience and driving demand.

This comprehensive report provides in-depth insights into the European affordable luxury market, including market size, trends, growth drivers, and challenges. With analysis covering approximately 25 key vendors, businesses can gain a competitive edge. The report also anticipates upcoming trends and challenges, allowing companies to strategize effectively and capitalize on future opportunities.

The study combines primary and secondary information sources, tapping into industry experts' knowledge. It presents a detailed vendor landscape and analysis, helping businesses enhance their market positioning.

For a deeper understanding of the affordable luxury market in Europe and to stay ahead in this dynamic industry, this report is an invaluable resource.

A selection of companies mentioned in this report includes

• BA and SH

• Burberry Group Plc

• EXQUISITE Luxury

• Geox S.p.A

• IC Group AS

• Industria de Diseno Textil SA

• Kering SA

• LES BOUTIQUES LONGCHAMP

• LOreal SA

• Maison Balzac Pty Ltd.

• MakersValley

• Prada S.p.A

• Royal RepubliQ

• s.Oliver Bernd Freier GmbH and Co. KG

• Shandong Ruyi Technology Group Co. Ltd.

• SISLEY

• Stella McCartney Ltd.

• Tessilform S.p.a

• YOOX NET A PORTER GROUP S.p.A.

• ZV France SAS

Key Topics Covered:

1 Executive Summary

1.1 Market overview

2 Market Landscape

2.1 Market ecosystem

3 Market Sizing

3.1 Market definition

3.2 Market segment analysis

3.3 Market size 2022

3.4 Market outlook: Forecast for 2022-2027

4 Historic Market Size

4.1 Affordable luxury market in Europe 2017 - 2021

4.2 Type Segment Analysis 2017 - 2021

4.3 Distribution Channel Segment Analysis 2017 - 2021

4.4 Geography Segment Analysis 2017 - 2021

5 Five Forces Analysis

5.1 Five forces summary

5.2 Bargaining power of buyers

5.3 Bargaining power of suppliers

5.4 Threat of new entrants

5.5 Threat of substitutes

5.6 Threat of rivalry

5.7 Market condition

6 Market Segmentation by Type

6.1 Market segments

6.2 Comparison by Type

6.3 Clothing - Market size and forecast 2022-2027

6.4 Cosmetics - Market size and forecast 2022-2027

6.5 Accessories - Market size and forecast 2022-2027

6.6 Footwear - Market size and forecast 2022-2027

6.7 Others - Market size and forecast 2022-2027

6.8 Market opportunity by Type

7 Market Segmentation by Distribution Channel

7.1 Market segments

7.2 Comparison by Distribution Channel

7.3 Offline - Market size and forecast 2022-2027

7.4 Online - Market size and forecast 2022-2027

7.5 Market opportunity by Distribution Channel

8 Customer Landscape

8.1 Customer landscape overview

9 Geographic Landscape

9.1 Geographic segmentation

9.2 Geographic comparison

10 Drivers, Challenges, and Trends

10.1 Market drivers

10.2 Market challenges

10.3 Impact of drivers and challenges

10.4 Market trends

11 Vendor Landscape

11.1 Overview

11.2 Vendor landscape

11.3 Landscape disruption

11.4 Industry risks

12 Vendor Analysis

12.1 Vendors covered

12.2 Market positioning of vendors

For more information about this report visit

https://www.researchandmarkets.com/r/vid4dq

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

Fluff pulp market maintains steady growth

Despite being impacted by political and economic woes, the global fluff pulp market in 2024 will reach 7.3 million air dried tonnes with a value of $9.7 billion, according to a new Smithers produced study, The Future of Fluff Pulp to 2029. This is up from 6.2 million air dried tonnes valued at $5.5 billion in 2019.

Economic and geopolitical headwinds influence industrial nonwovens growth to 2029

The global consumption of industrial nonwovens in 2024 is 5.3 million tonnes or 83.4 billion square metres (m2), valued at $21.2 billion, according to The Future of Industrial Nonwovens to 2029 from Smithers. Growth rates for 2019-24 were 6.9% (tonnes), 6.9% (m2) and 6.7% ($). This reflects a recovery in some markets from Covid-19 as well as an adjustment to the Russian invasion of Ukraine in 2022 and its repercussions (inflation, energy supply/price, global economic growth reductions).

Aditya Birla Group showcases integrated technical textile capabilities at Techtextil 2026

As global industries rethink supply chains and accelerate the adoption of advanced materials, the Aditya Birla Group, a US$67‑billion global conglomerate, headquartered in Mumbai, India, showcased the full strength of its technical textiles portfolio at Techtextil 2026 in Frankfurt today. The Group’s presence underscored India’s transformation into a hub for high-value, performance-driven textile solutions within the global ecosystem.

Techtextil & Texprocess 2026: Global benchmark for textile innovation – Performance Apparel Textiles takes centre stage at the opening

With 1,700 exhibitors from 54 countries, Techtextil and Texprocess 2026 showcase the full range of innovation within the international textile industry – from new materials and recycling technologies to finishing solutions and high-performance textile manufacturing and processing technologies. The opening press conference centred on a key theme where innovation is especially strong: Performance Apparel Textiles.