• The inclusion of customized marketing messages in promotional and marketing strategies is serving as one of the drivers in the commercial printing industry. This is creating a significant demand for personalized printing content, which is being catered by commercial printing companies that use digital printing technologies. 

• Such technologies include variable data printing (VDP) that enables the customization of images, text, and graphics on each printed piece of their content. The steady prominence of the short-run self-publishing industry results in high demand for digital printing due to its beneficial aspects such as order flexibility, optimized stock handling, and minimization of time-to-market for printed content. This would also contribute to the commercial printing industry spend growth. 

• The growing advertising needs of enterprises across the globe, along with extensive technological proliferation, currently represent the key factors driving the market growth. Organizations are increasingly adopting digital printers as they are more cost-effective and efficient for bulk printing.

APAC shows qualities of being the Fastest Growing Market 

• The Chinese printing industry shows a high level of enthusiasm and interest toward new, data-based business models, digital platform solutions, and end-to-end digitized value creation chains. The digital printing penetration has enabled the local designers to have online access to over 12,000 folding carton designs, making the designing of packaging as a forefront toward adoption.

• Current trends and demand for the digital printing in China was fueled by 2016 government issue of "People's Republic of China Network Security Law". The same required that by 2020, large companies should be using 80% of domestically-made products. Therefore, by the need for digital information and a security strategy, most companies and institutions in China begun replacing their traditional equipment with local products instead global brands. This also affected a large proportion of printing service providers to have emerged in facilitating the vision.

• Amidst such fierce competition, the players operating in the digital printing industry are involved in strengthening their competitiveness through various efforts such as the investments into new production facilities, innovation of products, increased R&D, as well as an exploration of overseas markets.

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