Transparent as water - After the digital single-pass revolution, MS PRINTING SOLUTIONS takes on a new challenge.

Titled TRANSPARENT AS WATER, the event, which took place in the exclusive rooftop of thePirelli Tower, was an amazing opportunity to start a fascinating discussion on the topic ofsustainable innovation and explore its sociological and cultural implications, which will hopefullylead to a virtuous discontinuous innovation process. 
Opened by the speech of Paolo Milini, Vice President of MS Printing Solutions, the event washosted by Andrea Cabrini, Class Cnbc and Class TV Managing Editor. The round table wasenlivened by the opinions of illustrious guests: Francesco Morace, sociologist and essayist thatfor more than thirty years has worked in social and market research; Piero Formica, economist,professor and founder of the International Entrepreneurship Academy; Giuseppe Miroglio,President of Miroglio Group. 
Having adhered to the TEXTILE 3.0™ programme manifesto, MS Printing Solutions has raised thestakes by implementing the new 100/90/10 industrial paradigm, which goes beyond a meretechnological challenge, under the sign of environmental sustainability which, by now, can beregarded as a structurally established factor.
100 litres of water used per every kg of fabric in traditional finishing processes. 
90 percent is the amount of water that can be saved through this new industrial paradigm. 
10 litres of water to be returned to every human being through the introductionof 300 “dry printing” single-pass machines to replace the “wet printing” cylinders currently used. 
It is an ambitious goal, since "talking about paradigms is not like talking about trends. It marksa deep discontinuity with the past, it means thinking out of the box", Morace affirmed. "The choiceof water as leitmotiv for this night is effective: water is so fundamental for our lives that it ledthemes like transparency and sustainability out of those anti-capitalist values and turned them incentral issues for the industry too".
A change of pace that will provide the new cultural basis for the Industrial Renaissance in textilefinishing, based on creative concepts, which are very different from the traditionally competitiveapproach. After the shift from Textile 1.0 to Textile 2.0 – that is to say from cylinders to digitalsingle-pass printing – the time has come to launch TEXTILE 3.0™ on the market, following thepath to 2020. The textile industry has adopted the full digital single-pass standard, but that is not all: anotherlandmark is the restyling of the whole finishing process with the support of dry chemistry. Thismeans that it is no longer necessary to use water as a carrier, even though the productionstandard remains very high, in support of creativity which will finally be able to live together with asustainable industry model which is digitalized and close to the market. 
The factory will be lean, clean, transparent and close to the customer. This short, streamlined,totally digitalized and efficient supply chain will allow for sustainable digital manufacturing,perfectly in line with the globalized fast fashion ethical model and top-of-the-range large retailstandards. 
Miroglio intervened as a witness of this change: "All the industry in moving forward. Also thanksto the collaboration with the associations and the growing consciousness of the major brands andretailers, the industry is more and more convinced that transparency must be evident. As aresult of their subscriptions to different kinds of protocols for the eco-sustainability, all the playersof the sector and the whole industry record beneficial effects in terms of reputation". 
The challenge is no longer strictly technological, but most of all cultural. Formica expressedhis opinion precisely on the topic of the cultural approach to discontinuous innovation. "When youget transparent and accept the challenge of thinking out of the box, you open yourself to a processof creative sharing that does not exclude competition, rather it means sharing values andexperience within the binomial pattern of cooperation and competition". 
This break with the past is perfectly summed up by the TEXTILE 3.0™ vision, a research platformand manifesto designed by the Swiss Think Tank RProject International and immediatelyimplemented by MS Printing Solutions, an outstanding Italian companyon a global scale whose contribution to the industrialization of digital printing has been paramount,with a potential going beyond technology. 
This approach to innovation has led the Americancompany Dover to investing in Italy and for the first time in the textile industry, an acquisition basedon industrial values and long-term prospects.TRANSPARENT AS WATER marks the start of a new industrial age, whose growth is based oncreativity, sustainability and technology to reshape the current panorama into a newentrepreneurial horizon.