Denim
A vibrant Milan Edition: Denim PV propels brands towards the future of jeanswear
In addition to the comprehensive denim-sourcing offer, visitors and buyers were given the chance to discover 15 denim brands at the new edition of the Denim Fashion District. Rounding out the show was a program of new conferences and talks, fashion seminars exploring the season’s trends, and special installations and workshops.

"This new edition of Denim PV was amazing, with a highly qualified visitor base and a palpable excitement in the aisles. The quality of products presented by exhibitors was of a very high level, across the board, regardless of origins. Denim has enjoyed a prominent spot in the luxury world for some years now, and that trend continues. Whether casual or more sophisticated, denim remains a versatile material that is constantly gaining ground. The denim industry is currently in a state of transition, a perfect reflection of the textile industry’s global aspirations to achieving sustainable, high- quality, cutting-edge production."
Fabio Adami Dalla Val, Denim Première Vision Show Manager.
KEY FIGURES FOR THIS EDITION
2.322 VISITORS (+15% vs November 2022)
Fashion and accessories brand managers, buyers, designers, production managers...
69 EXHIBITORS
69% denim spinners and weavers / 20% garment makers and finishers?7% service and technology firms / 4% accessories and component manufacturers?From 15 countries: Italy, Spain, France, Turkey, Morocco, Japan, Pakistan, Bangladesh, China, Germany, Hong Kong, India, Mauritius, Uzbekistan, Taiwan
Learn more about exhibitors
4 CONFERENCES
2 Talks & 2 "Hey Denim, What’s Up? presentations"
2 SPRING-SUMMER TREND SEMINARS 25
Presented by Lorenza Martello (Denim Expert – Première Vision)
AN UP-CLOSE LOOK AT THE DENIM SS25 TRENDS
The SS25 denim trends are focused on quality, artisanship and meticulously crafted products. There’s a certain emphasis on the beauty of fabrics and colors - worked in contrasts that are sometimes subtle, sometimes quite pronounced - thanks to innovative textures and dyes. We see a certain abandoning of the traditional jeanswear style. Denim is surprisingly diverse, with options ranging from rigorous to creative, thick to fluid, adapted in a variety of styles and featuring more virtuous solutions across all product categories.
"The search for more sustainable design alternatives has been developing for years, and it’s a movement that continues to grow. The SS25 denim trends pay particular attention to color, and you can see that in the use of natural or recycled pigments, and the low-water consumption techniques being adopted. Materials - particularly where they are from - play an increasingly central role in the manufacturing process. The players in our industry want to pair an ethical approach with comfort and style."
Lorenza Martello, Denim Expert - Première Vision.

BRANDS AT THE SHOW:
032C - 12 STOREEZ - 7 FOR ALL MANKIND - ACE DENIM - AEFFE - ALBERTO PANTS - ALEXANDER MCQUEEN - ALTEA 1947 - ANGELS - ASOS - BALENCIAGA - BEAUMANOIR - BENETTON - BERSHKA - BLAZE’ MILANO - BLUE DE GENES - BLUE FIRE CO - BLUE OF A KIND - BONOBO - BOTTEGA VENETA - BRAVE KID - BRIGLIA 1949 - BRIONI - BRUMS MILANO - BUELTEL - BUGATTI - BURBERRY - BYBLOS - CALZEDONIA - CANALI - CARRERA - CELINE - CENTRO PRODUZIONE ABBIGLIAMENTO - CHIARA FERRRAGNI - CHRISTIAN LOUBOUTIN - CIGALAS - CLOSED - COLIN’S - CONBIPEL - COURREGES - CREATIVE TIME - DAWN - DENIM SERVICE - DIESEL - DOLCE & GABBANA - DON DUP - DS 55 - EMMEPI ITALIA - EROGLU GIYIM - F.G. 1936 - FABIANA FILIPPI - FASHION BOX - FATHER AND SONS - FILOU & FRIENDS - FORTEKS TEKSTIL - GAS JEANS - GAUDI’ TRADE - GCDS - GIADA - GIORGIO ARMANI - GIVENCHY - GOLDEN LADY - GOLDENPOINT - GRASSI & MORELLI - GUCCI - GUESS - H.EICH - HERRLICHER - HESS NATUR - HUGO BOSS - IBER - IL GUFO - IMPERIAL - INTERFASHION - JC INDUSTRY - JECKERSON - JIL SANDER - JOHN LEWIS - KAPORAL - KERING - KRIZIA - LAURA PASTRELLO - LEE COOPER - LIME - LORO PIANA - LOUIS VUITTON - LPP - MAC JEANS - MANIFATTURE TWINS - MARELLA - MAX MARA - MELON FASHION GROUP - MINICONF - MINO TEKSTIL - MIROGLIO - MONCLER - MOORER - MUGLER - MUSTANG - NEW GUARDS GROUP - NYKY - OFF WHITE - OVS - OZAK TEKSTIL - PALM ANGELS - PAR.CO FASHION - PORTS 1961 - PRADA - PROGETTO - REPLAY - RICK OWENS - S.OLIVER - SAINT LAURENT - SALVATORE FERRAGAMO - SLOWEAR - SOEUR - STAFF INTERNATIONAL - STRADIVARIUS - SWINGER - TATRAS - TEDDY - TIMBERLAND - TRAMAROSSA - VERSACE - VF - VIVIENNE WESTWOOD - WOOLRICH - ZALANDO - ZEGNA