Denim
Cone Denim expands commitment to sustainability with launch of Crystal Collaboration
The Crystal X Cone Collaboration expands the sustainable denim offered as part of Cone Denim’s Sustainblue™ Collection and brings new capabilities to customers as part of Crystal’s Eco Blu Collection. These new fabrics support sustainable practices throughout the development and production lifecycle featuring responsible cotton, recycled content and environmentally friendly processing. The Crystal X Cone capsule collection offers premium denim fabrics that are uniquely engineered and designed for high performance with garment laser technology.
“We have been previewing the Crystal X Cone Collection for the last few weeks at key trade shows and the response has been tremendous,” said Steve Maggard, Cone Denim President. “We’re excited to partner with Crystal, a leader in laser technology and denim finishing, and officially launch this Collection in Amsterdam. Together we are able to advance the sustainability supply chain and offer denim products that are environmentally responsible from the fabric through to the laundry. Cone is committed to partnering across the denim community supply chain to innovate meaningful solutions and create revolutionary products that reflect our commitment to the environment.”
The Crystal X Cone collaboration includes a range of rigid and stretch denims made with recycled post-consumer waste cotton, REPREVE® polyester fibers and Cone’s Distilled Indigo™ eco-friendly dyes. The collection reflects thoughtful consideration throughout every phase of development and manufacturing processes, creating some of the world’s most responsible denim. View the Crystal X Cone collection video.
“As a leading denim apparel manufacturer, we are proud to produce sustainable products that significantly reduce the impact on the environment in new and meaningful ways,” says Niki Chong, Assistant General Manager of Finishing Technical Services for Crystal. “Applying our philosophy ‘Blue Denim Green Approach’, we continue to innovate and develop new clean processes to achieve the beauty of worn out denim for our worldwide customers. The Crystal X Cone exclusive collaboration applies our extensive experience in laser technology, water and chemical reduction processes to achieve a 70% reduction in water use per garment using 70% recycle water.”