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#Yarn & Fiber

Naia™ from Eastman presents its innovative cellulose acetate for soft woven applications

Naia™ from Eastman, known for pushing the boundaries of responsible fashion innovation, confirms once again the great versatility of its cellulosic fibers by presenting the applications of its staple fiber for the woven apparel. Naia™ demonstrates how the benefits of its fibers can be extended to previously unexplored applications, tailoring a new sustainable standard for both fashion-forward and casual styles. Naia™’s staple fibers result in unique soft fabrics which are wrinkle resistant and skin-friendly.

Cellulosic acetate, in its usual filament fiber form, is renowned for being one of the most reliable materials for achieving that signature silky look. But with its staple version, Naia™ adds an entire world of new potential that fits beautifully with the needs and demands of the woven textile industry. The innovative ingredient is the ideal component to blend with the highest quality fibers that characterize luxury, such as wool, linen, cashmere, and many more.

Naia™ staple fibers produce soft fabrics that are durable, quick drying, can manage odor, and ensure a long-lasting micro-climate comfort—perfect for every season. With a commitment to both comfort and sustainability, Naia™'s cellulosic fiber is produced using sustainably sourced wood pulp. It is biodegradable, compostable and created with a safe, closed-loop process that recycles solvents back into the system, minimizing environmental impact.

Naia™ staple fiber ushers in a whole new way of interpreting fashion, uniting casual and formal wear, while creating more comfortable and sustainably tailored styles, accessible to everyone © 2024 Eastman
Naia™ staple fiber ushers in a whole new way of interpreting fashion, uniting casual and formal wear, while creating more comfortable and sustainably tailored styles, accessible to everyone © 2024 Eastman


The fibers can be woven into premium, lightweight and flowy fabrics, with exceptional benefits for designers and fashion lovers who want to feel and look trendy every day, from work life to social life. Its unique soft feel, combined with easy care and reduced pilling, makes it a top choice for those seeking smooth, stylish and eco-conscious fabrics.

“These premium Naia™ staple applications introduce amazing opportunities for woven fabrics, perfectly blending casual and formal elements, and meeting the demand for comfort, style and sustainability,” says Carolina Sister Cohn, Global Marketing Leader for Textiles at Eastman, “It shows how this versatile and groundbreaking fiber is able to bring aesthetics and performance to different kinds of garments, for every occasion and every consumer. Naia™ staple fiber is the essence of accessible sustainability for everyone.”



More News from Eastman

#Denim

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

#Yarns

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

#Heimtextil 2026

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

New fill solutions and the debut of sleepwear highlight the versatility and performance of Naia™ Renew, its circular fiber, for home textile applications.

#Sustainability

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

More News on Yarn & Fiber

#Yarns

From advanced fibres to eco‑focused yarns: Yarn Expo Autumn 2026 set to welcome global industry to Shanghai

From 25 – 27 August, Yarn Expo Autumn 2026 will return to the National Exhibition and Convention Center (Shanghai) to reinforce its role as a key meeting point for the global yarn and fibre industry. With over 22,000 visitors, the previous edition gathered nearly 580 leading exhibitors from 16 countries and regions, showcasing advanced developments and creative applications that support innovative, sustainable textile design. The upcoming edition will not only present an extensive range of fibre and yarn products, but will also feature a comprehensive fringe programme, including industry forums and trend display areas, providing innovative upstream enterprises with a stage to introduce next‑generation materials and sustainable concepts.

#Man-Made Fibers

Indorama Ventures supports Southeast Asia’s textile customers with reliable regional supply and global innovative portfolio

Indorama Ventures, one of the leading global polyester fiber and filament yarn suppliers globally, will participate in Indo Intertex 2026 in Jakarta this April, making its diverse global portfolio available to apparel, home textile, and hygiene customers across Southeast Asia.

#Yarns

Yarn Expo Spring 2026 concludes, connecting buyers with innovative selection of sustainable yarns and fibres

Yarn Expo Spring 2026 wrapped up successfully on 13 March, as a record-high of over 600 exhibitors from 12 countries and regions welcomed more than 25,000 visitors from 113 countries and regions. Held across 27,000 sqm in Hall 8.2 of the National Exhibition and Convention Center (Shanghai), the fair highlighted the textile industry’s accelerating shift toward a lower-impact, more functional future. Exhibitors presented eco-friendly organic, regenerated and recycled yarns and fibres, alongside innovative options such as sweat-resistant and high-performance materials. A comprehensive fringe programme further enriched the event, offering practical market insights and new networking opportunities.

#Man-Made Fibers

Lenzing advances its transformation: Higher EBITDA, stronger free cash flow and more than EUR 200 million in cost savings

The business performance of the Lenzing Group in 2025 was affected particularly in the second half of the year by external factors such as international tariff measures, subdued demand and declining market prices. As a result, revenue decreased slightly by 2.3 percent to EUR 2.6 billion, primarily due to lower fiber sales volumes and lower prices for fibers and pulp, which were further negatively impacted by currency developments. Nevertheless, thanks to the comprehensive Performance Program, Lenzing was able to improve its operating performance and key financial indicators compared with the previous year.

Latest News

#Home Textiles

Intertextile Shanghai Home Textiles unveils Trends 2027 alongside new lifestyle zone and product expansion

Intertextile Shanghai Home Textiles – Autumn Edition 2026 will spotlight forward-looking design directions and evolving consumer demand, as the global home and lifestyle market continues to adapt to sustainability priorities, emotional well-being, and diversified living spaces. Taking place from 18 – 20 August 2026 at the National Exhibition and Convention Center (Shanghai), the fair will present its latest trend theme, ‘BREATHE UP!’, developed in collaboration with leading international trend forecaster NellyRodi™ Agency, alongside expanded product categories, and the debut of the Home Textiles Lifestyle Zone.

#ITM 2026

Groz-Beckert brings new knitting, weaving and nonwovens technologies to ITM 2026

From June 9 to 13, 2026, Groz-Beckert will present its latest innovations and solutions across the product areas of Knitting, Weaving and Nonwovens at ITM in Istanbul (Hall 3, Booth 304B).

#ITM 2026

Itema to showcase weaving excellence at ITM 2026

From June 9 to 13, Itema will exhibit at ITM 2026 in Istanbul (Hall 8 – Stand 806D), unveiling a distinctive exhibition concept designed to highlight the Company’s expertise across the entire weaving value chain. For this year’s edition, Itema will introduce an innovative stand experience built around two core areas: advanced weaving and spare parts solutions and an immersive textile gallery featuring fabrics produced by Itema Customers worldwide.

#Textiles & Apparel / Garment

Global size study for brands and retailers to optimize fit and market coverage

Hohenstein Apparel Fit Solutions, a global leader in apparel fit, sizing, and product development, today announces the launch of its Global Size Study, a new initiative designed to equip brands to better understand and serve their target consumers through more accurate, market-relevant sizing.

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