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#Yarn & Fiber

Naia™ from Eastman presents its innovative cellulose acetate for soft woven applications

Naia™ from Eastman, known for pushing the boundaries of responsible fashion innovation, confirms once again the great versatility of its cellulosic fibers by presenting the applications of its staple fiber for the woven apparel. Naia™ demonstrates how the benefits of its fibers can be extended to previously unexplored applications, tailoring a new sustainable standard for both fashion-forward and casual styles. Naia™’s staple fibers result in unique soft fabrics which are wrinkle resistant and skin-friendly.

Cellulosic acetate, in its usual filament fiber form, is renowned for being one of the most reliable materials for achieving that signature silky look. But with its staple version, Naia™ adds an entire world of new potential that fits beautifully with the needs and demands of the woven textile industry. The innovative ingredient is the ideal component to blend with the highest quality fibers that characterize luxury, such as wool, linen, cashmere, and many more.

Naia™ staple fibers produce soft fabrics that are durable, quick drying, can manage odor, and ensure a long-lasting micro-climate comfort—perfect for every season. With a commitment to both comfort and sustainability, Naia™'s cellulosic fiber is produced using sustainably sourced wood pulp. It is biodegradable, compostable and created with a safe, closed-loop process that recycles solvents back into the system, minimizing environmental impact.

Naia™ staple fiber ushers in a whole new way of interpreting fashion, uniting casual and formal wear, while creating more comfortable and sustainably tailored styles, accessible to everyone © 2024 Eastman
Naia™ staple fiber ushers in a whole new way of interpreting fashion, uniting casual and formal wear, while creating more comfortable and sustainably tailored styles, accessible to everyone © 2024 Eastman


The fibers can be woven into premium, lightweight and flowy fabrics, with exceptional benefits for designers and fashion lovers who want to feel and look trendy every day, from work life to social life. Its unique soft feel, combined with easy care and reduced pilling, makes it a top choice for those seeking smooth, stylish and eco-conscious fabrics.

“These premium Naia™ staple applications introduce amazing opportunities for woven fabrics, perfectly blending casual and formal elements, and meeting the demand for comfort, style and sustainability,” says Carolina Sister Cohn, Global Marketing Leader for Textiles at Eastman, “It shows how this versatile and groundbreaking fiber is able to bring aesthetics and performance to different kinds of garments, for every occasion and every consumer. Naia™ staple fiber is the essence of accessible sustainability for everyone.”



More News from Eastman

#Denim

Eastman Naia™ debuts at Kingpins Amsterdam, transforming Denim from the inside out

At Kingpins Amsterdam (April 15–16, 2026), Naia™ by Eastman Chemical Company makes its debut, presenting its approach to circularity and comfort in denim at Stand 1, Ground Level (Blue Area). The brand also highlights its growing global ecosystem, connecting mill partners, designers and brands working to expand denim possibilities through fiber innovation.

#Yarns

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

#Heimtextil 2026

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

New fill solutions and the debut of sleepwear highlight the versatility and performance of Naia™ Renew, its circular fiber, for home textile applications.

#Sustainability

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

More News on Yarn & Fiber

#Man-Made Fibers

Indorama Ventures supports Southeast Asia’s textile customers with reliable regional supply and global innovative portfolio

Indorama Ventures, one of the leading global polyester fiber and filament yarn suppliers globally, will participate in Indo Intertex 2026 in Jakarta this April, making its diverse global portfolio available to apparel, home textile, and hygiene customers across Southeast Asia.

#Yarns

Yarn Expo Spring 2026 concludes, connecting buyers with innovative selection of sustainable yarns and fibres

Yarn Expo Spring 2026 wrapped up successfully on 13 March, as a record-high of over 600 exhibitors from 12 countries and regions welcomed more than 25,000 visitors from 113 countries and regions. Held across 27,000 sqm in Hall 8.2 of the National Exhibition and Convention Center (Shanghai), the fair highlighted the textile industry’s accelerating shift toward a lower-impact, more functional future. Exhibitors presented eco-friendly organic, regenerated and recycled yarns and fibres, alongside innovative options such as sweat-resistant and high-performance materials. A comprehensive fringe programme further enriched the event, offering practical market insights and new networking opportunities.

#Man-Made Fibers

Lenzing advances its transformation: Higher EBITDA, stronger free cash flow and more than EUR 200 million in cost savings

The business performance of the Lenzing Group in 2025 was affected particularly in the second half of the year by external factors such as international tariff measures, subdued demand and declining market prices. As a result, revenue decreased slightly by 2.3 percent to EUR 2.6 billion, primarily due to lower fiber sales volumes and lower prices for fibers and pulp, which were further negatively impacted by currency developments. Nevertheless, thanks to the comprehensive Performance Program, Lenzing was able to improve its operating performance and key financial indicators compared with the previous year.

#Man-Made Fibers

“Lead Transformation – Generate Impact”: Lenzing presents its 2025 Annual and Sustainability Report

The Lenzing Group has published its 2025 Annual and Sustainability Report, entitled LEAD TRANSFORMATION – GENERATE IMPACT. The report shows how Lenzing is actively shaping change in the industry and making a lasting impact: economically, ecologically, and socially. Lenzing is consistently focused on the future: with targeted investments in premiumization, excellence, innovation, and sustainability, the company is strengthening its position as a leading provider of sustainable, cellulose-based premium fibers. The combined report is available in digital format.

Latest News

#INDEX 2026

STFI highlights textile circular economy and alternative fibres at INDEX™ 2026

From 19 to 22 May 2026, INDEX will invite visitors to Lake Geneva for the world's leading nonwovens trade fair. The Centre of Excellence in Nonwovens at the Sächsisches Textilforschung- sinstitut e.V. (STFI) will be in attendance to present the latest developments in nonwovens research. In the field of the textile circular economy, the STFI will present acoustically effective nonwovens made from chemical recycling residues. The range also includes innovations aimed at replacing conventional raw materials, such as the biobased and biodegradable polymer polybutylene succinate (PBS) and Kendyr as an alternative to cotton.

#Associations

Italian textile machinery sector faces weak start to 2026 despite domestic growth

In the first quarter of 2026, order intake for Italian textile machinery manufacturers recorded a decrease of 5% compared to the same period in 2025, reflecting a still challenging start to the year. The decline affected foreign markets (-7%), while the domestic market showed growth (+21%).

#Nonwovens

Temafa Maschinenfabrik GmbH supplies a complete decortication plant for processing hemp straw to Hanffaser Geiseltal eG

Temafa Maschinenfabrik GmbH, a leading supplier of machinery and plants for fibre processing, has successfully secured an order to supply a complete plant for processing hemp straw to Hanffaser Geiseltal eG, based in Mücheln.

#Techtextil 2026

FET’s revolutionary gel spinning system wins Techtextil Innovation Award

FET has received the prestigious Techtextil Innovation Award 2026 in the New Production Technology category. The Techtextil Innovation Award honours outstanding ideas in textile technology, sustainability, AI and the creation of technical textiles, selected by an international jury of experts. Ranging from new materials to new production technologies, this award recognises progressive ideas that are driving forces for numerous industries, such as automotive, medical and construction.

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