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#Yarn & Fiber

Naia™ from Eastman presents its innovative cellulose acetate for soft woven applications

Naia™ from Eastman, known for pushing the boundaries of responsible fashion innovation, confirms once again the great versatility of its cellulosic fibers by presenting the applications of its staple fiber for the woven apparel. Naia™ demonstrates how the benefits of its fibers can be extended to previously unexplored applications, tailoring a new sustainable standard for both fashion-forward and casual styles. Naia™’s staple fibers result in unique soft fabrics which are wrinkle resistant and skin-friendly.

Cellulosic acetate, in its usual filament fiber form, is renowned for being one of the most reliable materials for achieving that signature silky look. But with its staple version, Naia™ adds an entire world of new potential that fits beautifully with the needs and demands of the woven textile industry. The innovative ingredient is the ideal component to blend with the highest quality fibers that characterize luxury, such as wool, linen, cashmere, and many more.

Naia™ staple fibers produce soft fabrics that are durable, quick drying, can manage odor, and ensure a long-lasting micro-climate comfort—perfect for every season. With a commitment to both comfort and sustainability, Naia™'s cellulosic fiber is produced using sustainably sourced wood pulp. It is biodegradable, compostable and created with a safe, closed-loop process that recycles solvents back into the system, minimizing environmental impact.

Naia™ staple fiber ushers in a whole new way of interpreting fashion, uniting casual and formal wear, while creating more comfortable and sustainably tailored styles, accessible to everyone © 2024 Eastman
Naia™ staple fiber ushers in a whole new way of interpreting fashion, uniting casual and formal wear, while creating more comfortable and sustainably tailored styles, accessible to everyone © 2024 Eastman


The fibers can be woven into premium, lightweight and flowy fabrics, with exceptional benefits for designers and fashion lovers who want to feel and look trendy every day, from work life to social life. Its unique soft feel, combined with easy care and reduced pilling, makes it a top choice for those seeking smooth, stylish and eco-conscious fabrics.

“These premium Naia™ staple applications introduce amazing opportunities for woven fabrics, perfectly blending casual and formal elements, and meeting the demand for comfort, style and sustainability,” says Carolina Sister Cohn, Global Marketing Leader for Textiles at Eastman, “It shows how this versatile and groundbreaking fiber is able to bring aesthetics and performance to different kinds of garments, for every occasion and every consumer. Naia™ staple fiber is the essence of accessible sustainability for everyone.”



More News from Eastman

#Yarns

Eastman introduces Naia™ Lyte at Première Vision Paris, marking a major breakthrough in fiber tenacity for cellulose acetate filament yarn performance

Eastman unveils Naia™ Lyte, a new cellulose acetate filament yarn that represents an important milestone in performance for lightweight and premium fabrics, at Première Vision Paris. Presented for the first time to the international fashion and textile community, Naia™ Lyte expands the capabilities of acetate yarn by introducing enhanced tenacity, unlocking new creative and technical possibilities for designers, mills and brands.

#Heimtextil 2026

Eastman Naia™ expands All-Night Comfort at Heimtextil 2026

New fill solutions and the debut of sleepwear highlight the versatility and performance of Naia™ Renew, its circular fiber, for home textile applications.

#Sustainability

Eastman Naia™ awarded top Canopy rating at Textile Exchange Conference 2025, advancing its sustainability 2025–2030 goals

At the Textile Exchange Conference in Lisbon, Eastman Naia™ was honored with its fourth consecutive “Dark Green Shirt” in Canopy’s Hot Button Report, an annual ranking of man-made cellulosic fiber producers based on forest conservation, sourcing risk, and supply chain transparency. The recognition confirms Naia™’s ongoing leadership in responsible sourcing and environmental stewardship, distinguishing it as one of the industry’s most trusted fiber platforms.

#Man-Made Fibers

Eastman Naia™ launches Sustainability Progress Report and 2025-2030 Sustainability Goals at Textile Exchange Conference, reaffirming commitment to circular innovation

At the Textile Exchange Conference 2025, Eastman Naia™ released its 2025 Sustainability Progress Report and announced its 2025–2030 Sustainability Goals, presenting a record of genuine progress and outlining a renewed roadmap for the years ahead. This announcement demonstrates Naia™’s long-standing commitment to driving an industry-wide shift toward sustainability through scalable, commercially viable material solutions.

More News on Yarn & Fiber

#Man-Made Fibers

Lenzing advances its transformation: Higher EBITDA, stronger free cash flow and more than EUR 200 million in cost savings

The business performance of the Lenzing Group in 2025 was affected particularly in the second half of the year by external factors such as international tariff measures, subdued demand and declining market prices. As a result, revenue decreased slightly by 2.3 percent to EUR 2.6 billion, primarily due to lower fiber sales volumes and lower prices for fibers and pulp, which were further negatively impacted by currency developments. Nevertheless, thanks to the comprehensive Performance Program, Lenzing was able to improve its operating performance and key financial indicators compared with the previous year.

#Man-Made Fibers

“Lead Transformation – Generate Impact”: Lenzing presents its 2025 Annual and Sustainability Report

The Lenzing Group has published its 2025 Annual and Sustainability Report, entitled LEAD TRANSFORMATION – GENERATE IMPACT. The report shows how Lenzing is actively shaping change in the industry and making a lasting impact: economically, ecologically, and socially. Lenzing is consistently focused on the future: with targeted investments in premiumization, excellence, innovation, and sustainability, the company is strengthening its position as a leading provider of sustainable, cellulose-based premium fibers. The combined report is available in digital format.

#Raw Materials

Lenzing Group positions bio‑based materials as a strategic asset for Europe’s economic security

The Lenzing Group, a leading supplier of regenerated cellulose fibers for the textile and nonwovens industries, hosted a high‑level roundtable in Brussels to discuss how bio‑based materials can strengthen Europe’s economic security and support the shift toward a fossil‑free future. Organized in cooperation with Euractiv, the event brought together representatives of the European Commission, the UK Mission to the EU, academia, civil society, and industry.

#Yarn & Fiber

Teijin Carbon strengthens high‑end sports offering with advanced prepreg and resin technologies for next‑generation bicycle performance

High‑end bicycle manufacturers are entering a new era in which modern frames and components must be lighter, stiffer, tougher and more sustainable – all while enabling fast, repeatable and cost‑efficient production. To support this shift, Teijin Carbon is expanding its portfolio of advanced prepreg systems developed specifically for premium road, gravel and mountain bike applications.

Latest News

#Research & Development

Textilfabrik 7.0 launched: Mönchengladbach becomes a real-world lab for sustainable textile production

With the official kick-off event of the Textilfabrik 7.0 (T7), a major transformation project for the German textile and apparel industry has been launched in the Monforts Quarter in Mönchengladbach. At the “Textile Roundtable,” an event format organized by the Zukunftsagentur Rheinisches Revier, representatives from industry, research, politics, and the regional economy came together to jointly lay the foundation for CO₂-neutral, circular, and economically viable textile production in Germany.

#Techtextil 2026

Future ready nonwovens and fiber processing solutions – Meet Trützschler at Techtextil 2026

From April 21 to 24, 2026, the Trützschler Group will present its future‑ready solutions at Techtextil in Frankfurt, Germany. At Booth C61 in Hall 12.0, Trützschler Nonwovens will showcase its latest developments for efficient nonwovens production, including comprehensive service and consulting solutions. Highlights include the fully upgraded X‑Series nonwoven cards suitable for spunlace, needle‑punching and air‑through bonding (ATB) processes, as well as the T‑ONE digital working environment enhanced with new features. Trützschler Card Clothing will complement the presentation with a new card wire designed with a specially engineered surface for high‑performance nonwoven applications. Visitors can also take a closer look at Trützschler’s complete solution for the recycling of textile waste, TRUECYCLED.

#Recycling / Circular Economy

Europe needs tipping point to scale textile-to-textile recycling, BCG and ReHubs say

A new report from Boston Consulting Group (BCG) and ReHubs, titled “Advancing Textile Circularity – Europe’s textile waste challenge: Scaling Textile-to-Textile requires enabling mechanisms”, highlights the urgent need for systemic action to tackle Europe’s growing textile waste and scale a circular textile economy.

#Digital Printing

Former ASOS CEO Nick Beighton joins Kornit Digital to help shape the future of on-demand fashion

Kornit Digital LTD. (NASDAQ: KRNT) ("Kornit" or the "Company"), a global leader in sustainable, on-demand digital fashion and textile production technologies, today announced it has appointed Nick Beighton, former Chief Executive Officer of ASOS, as a strategic advisor to the Company and its Board of Directors. His appointment reflects Kornit’s continued focus on strengthening its connection to global brands, retailers, and digital commerce platforms as the industry transitions toward on-demand production. The Company plans to nominate Mr. Beighton for election to the Board at Kornit’s 2026 Annual Shareholder Meeting.

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