The company will showcase collaborations with denim brands and retailers, as well as its innovative stretch denim solutions and sustainability initiatives during the second Kingpins online tradeshow held during the coronavirus pandemic.

In a session titled “Resetting for Growth with The LYCRA Company,” Julien Born, President of Apparel, will speak with journalist Alison Nieder about the company’s response to COVID-19 and how sustainability, innovation and collaboration continue to fuel its future. Rita Ratskoff, Senior Strategic Account Manager, North America, The LYCRA Company, will join Mark Ix, Director of North America Marketing for Advance Denim, for a conversation titled, “Collaboration is Key to Business Success.” Ratskoff and Ix will discuss the benefits of partnership and how innovations like LYCRA® dualFX® have helped drive Advance Denim’s growth.

Additionally, video content on The LYCRA Company’s Planet Agenda sustainability platform and current denim innovations will be available for on-demand viewing during the Kingpins24 show and until July 7th.

“We want to again thank Kingpins for creatively pivoting during these challenging times and giving us all the opportunity to come together as a denim community and engage on these important topics,” Born said. “We look forward to reiterating our commitment to collaborating with valued customers to develop best-in-class innovations that meet demand for comfort and performance – while minimizing our environmental footprint.”