Itema is uniquely positioned by offering to textile manufacturers what is today considered the most complete product portfolio available on the market, providing all the top three weft insertion technologies: rapier, airjet and projectile. Moreover, the company provides OEM spare parts and upgrade kits for Itema, Somet, Vamatex and Sulzer machines models giving to Customers the chance to revitalize and extend the life cycle of their existing weaving machines.

Itema is strongly committed to investing in the Pakistani market, providing highly innovative and technological products to fully satisfy the growing potential and the requirements of the advanced weaving mills of the country. In order to further demonstrate this commitment, in 2016 Itema opened a Dubai-based affiliate, Itema Middle East, which provides business development and continued support in Pakistan, Africa and Middle East basin countries.

Furthermore, in October 2017 - in collaboration with Noon International, Itema opened the doors of its ItemaCampus in Lahore, a state-of-the-art training center equipped with the latest generation rapier and air-jet looms. No matter how easy to use and intuitive the latest-generation weaving equipment from Itema is, on-the-ground training remains a key element when it comes to getting the most out of your looms. In the ItemaCampus every week a team of skilled technicians with a long-standing experience on the field share their knowledge and passion with Pakistani weavers, providing them with a significant added value and active support, which will undoubtedly further bolster and facilitate the country’s renowned creativity and responsiveness to the ever-changing fast-paced demands of today’s textile market.

The physical presence of Itema in Pakistan has been very well received and this customer-oriented approach has contributed to the creation of partnerships with some of the most prominent textile corporations of Pakistan, including denim specialists such as Azgard 9 and Artistic Fabric Mills that installed the Itema denim dedicated rapier R9500denim. Another high-profile partnership which is worth to mention is the one with the vertically integrated textile company Gul Ahmed, that chose the Itema absolute best-seller - the R9500 rapier weaving machine - to refurbish one of its plant to weave a widest range of fabrics in different weaving width such as bed sheeting, apparel and linen applications.

Moreover, Itema confirms its leadership as preferred provider of weaving technology for high-end terry fabrics production in Pakistan, with a significant number of new installations for the rapier R9500terry in a diversified group of Customers from Faisalabad to Karachi.

As Itema’s Global Marketing and Sales Director, Mr. Christian Straubhaar, stated: “This is just a starting point. I am sure that Pakistan will play an even more major role in the worldwide textile industry of the future and Itema is here to support and facilitate this growth.”