View Premium Selection in July 2020 is cancelled

In the current difficult and uncertain situation, it is more important than ever to work together and to face the newly emerging challenges as a strong community. In that respect,MUNICH FABRIC START is aware of the great importance and relevance the trade fairs has for manufacturers and fashion companies as a platform for exchange and business.

In view of the fact that the VIEW does not necessarily fall under the ban on major events announced by the German government on April 15th 2020 as well as based on the latest expert findings, MUNICH FABRIC START also remains in close contact with other trade fair organisers and associations. Last week, they also conducted a survey among the mainstay of the event, the exhibitors, asking them for their opinion and assessment of VIEW Premium Selection in July 2020.

The survey showed that the majority of the market has no need for a preview textile fair in this extraordinary situation, as most of the new collections cannot be developed in time due to confirmed production delays. Moreover, the ban on major events and travel restrictions, which are likely to remain in place for some time, does not allow for the necessary planning for this B2B event in July. Above all, the health and safety of the exhibitors and visitors is their top priority.

“Based on these valuable insights and the feedback of experts and producers against the background of current developments, we are compelled to cancel VIEW Premium Selection on July 14 - 15, 2020. This decision is a very difficult one for us. We deeply regret that we will not be able to hold our beloved VIEW this summer – especially since we know how important it is for the textile industry to exchange personal information and resume business relations as quickly as possible. We would like to take this opportunity to thank our exhibitors, visitors and our service companies for their great loyalty, optimism and trust in us at all times which we greatly appreciate. We’re continuing to do our best to provide an optimal platform as soon as possible” says Sebastian Klinder, Managing Director Munich Fabric Start .

And Frank Junker, Creative Director MUNICH FABRIC START, adds: “Our goal now is to be able to organise MUNICH FABRIC START from 01 - 03 September 2020 followed by VIEW Premium Selection from 08 - 09 December 2020. Of course, following the necessary precautions, which includes ongoing integrated hygiene measures as well as controlled visitor guidance and minimum distance rules on site. Together with various specialists, we are currently working on a step-by-step plan with specific recommendations for action on the implementation of trade fairs which take into account any official regulations.”

The ban on major events in Germany is currently in effect until August 31st 2020, which according to current planning means we offer the first possible platform to kick off the Autumn.Winter 21/22 season with the MUNICH FABRIC START trade fair date. The numerous stand registrations already received are a great support for our efforts.

MUNICH FABRIC START thanks everyone who is actively shaping the future together with them and they are looking forward to a reunion with all industry players in Munich again soon.