Textile processing


Discover Coloreel’s embroidery on-demand at Gina Tricot’s flagship Store

© Gina Tricot
As a part of their Creative Studio initiative to offer more fun and sustainable ways for customers to stay on-trend with up-cycling and personalization, the Swedish fashion brand Gina Tricot will launch an on-demand embroidery studio in their Borås flagship store.

Coloreel has partnered with Gina Tricot to offer a unique chance to personalize new and loved clothing with Coloreel’s unlimited color embroidery technology.

During the first week of December, Coloreel will install one of its instant thread coloring units at Gina Tricot in Pallashuset. Customers can choose their favorite design from a selection of Coloreel ready embroideries and have their chosen clothing item embroidered in-store within a matter of minutes.

“The opportunity to explore Coloreel's innovative technology with our customers in-store is an amazing opportunity for us at Gina Tricot. We believe that technology like Coloreel will play a big part in our industry from a sustainability perspective going forward, and we are very proud to be a part of that journey”, says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.

“We’re excited about our partnership with Gina Tricot. This is one of the first opportunities Swedish consumers will have to experience Coloreel’s instant thread coloring technology live in a retail environment. There is an increasing consumer demand for personalized and customized clothing. With in-store on-demand embroidery, Coloreel can bring true value to Gina Tricot’s customers”, says Elin Wengström, VP Marketing & Communication at Coloreel.


Thursday 1 Dec: 15.00-18.00

Friday 2 Dec: 15.00-18.00

Saturday 3 Dec: 11.00-14.00

Friday 9 Dec: 15.00-18.00

Saturday 10 Dec: 11.00-14.00

Friday 16 Dec: 15.00-18.00

Saturday 17 Dec: 11.00-14.00

For more information, please contact:

Elin Wengström, VP Marketing & Communication Coloreel,

elin.wengstrom@coloreel.com, +46 769 49 59 01

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