[pageLogInLogOut]

#Textile processing

Discover Coloreel’s embroidery on-demand at Gina Tricot’s flagship Store

© Gina Tricot
As a part of their Creative Studio initiative to offer more fun and sustainable ways for customers to stay on-trend with up-cycling and personalization, the Swedish fashion brand Gina Tricot will launch an on-demand embroidery studio in their Borås flagship store.

Coloreel has partnered with Gina Tricot to offer a unique chance to personalize new and loved clothing with Coloreel’s unlimited color embroidery technology.

During the first week of December, Coloreel will install one of its instant thread coloring units at Gina Tricot in Pallashuset. Customers can choose their favorite design from a selection of Coloreel ready embroideries and have their chosen clothing item embroidered in-store within a matter of minutes.

“The opportunity to explore Coloreel's innovative technology with our customers in-store is an amazing opportunity for us at Gina Tricot. We believe that technology like Coloreel will play a big part in our industry from a sustainability perspective going forward, and we are very proud to be a part of that journey”, says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.




“We’re excited about our partnership with Gina Tricot. This is one of the first opportunities Swedish consumers will have to experience Coloreel’s instant thread coloring technology live in a retail environment. There is an increasing consumer demand for personalized and customized clothing. With in-store on-demand embroidery, Coloreel can bring true value to Gina Tricot’s customers”, says Elin Wengström, VP Marketing & Communication at Coloreel.

EXPERIENCE COLOREEL LIVE

Thursday 1 Dec: 15.00-18.00

Friday 2 Dec: 15.00-18.00

Saturday 3 Dec: 11.00-14.00

Friday 9 Dec: 15.00-18.00

Saturday 10 Dec: 11.00-14.00

Friday 16 Dec: 15.00-18.00

Saturday 17 Dec: 11.00-14.00


For more information, please contact:

Elin Wengström, VP Marketing & Communication Coloreel,

elin.wengstrom@coloreel.com, +46 769 49 59 01



More News from TEXDATA International

#Texprocess 2026

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

#Techtextil 2026

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

#Techtextil 2026

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

#Texprocess 2026

Between investment restraint and modernization pressure

Texprocess 2026 takes place in a complex market environment shaped by uncertainty and innovation pressure. In this interview, Elgar Straub (VDMA) explains why the trade fair is particularly relevant this year and which technologies are driving efficiency and competitiveness.

More News on Textile processing

#Textile processing

YKK joins ZDHC as a Signatory Supplier, strengthening commitment to eliminating hazardous chemicals

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) has joined ZDHC (Zero Discharge of Hazardous Chemicals) as a Signatory Supplier as of May 2026.

#Textile processing

trinamiX mobile NIR spectroscopy: New applications for the footwear and textile industry

trinamiX GmbH expands its solution portfolio for the circular economy, now enabling the identification of materials used in the footwear and textile industries. With its mobile near-infrared (NIR) spectroscopy solutions, trinamiX supports manufacturers, sorters, recyclers, and brand owners in reliably identifying materials and improving transparency across increasingly complex value chains.

#Texprocess 2026

Texprocess 2026: Style3D | ASSYST showcases AI, 3D, 2D and automation and meets strong industry response

Four days, countless discussions and a clear signal from the industry: the future of fashion is digital and AI-driven. At Texprocess 2026, Style3D | ASSYST demonstrated how AI, 3D and automation are already fundamentally transforming processes from design to production.

#Techtextil 2026

Speed and connectivity: Techtextil and Texprocess provided market-ready solutions for industries under pressure

With more than 36,000 visitors and 1,700 exhibitors from a total of 112 countries, Techtextil and Texprocess 2026 demonstrated how innovation comes into industrial use. The convergence of research, industry and application proved to be a breeding ground for new material solutions, manufacturing and processing technologies. Natural fibres, performance apparel, connected systems and AI-driven processing technologies emerged as key growth and future markets.

Latest News

#Techtextil 2026

FET’s revolutionary gel spinning system wins Techtextil Innovation Award

FET has received the prestigious Techtextil Innovation Award 2026 in the New Production Technology category. The Techtextil Innovation Award honours outstanding ideas in textile technology, sustainability, AI and the creation of technical textiles, selected by an international jury of experts. Ranging from new materials to new production technologies, this award recognises progressive ideas that are driving forces for numerous industries, such as automotive, medical and construction.

#ITM 2026

Savio Macchine Tessili will exhibit at ITM Istanbul 2026 presenting its flagship technologies

Savio Macchine Tessili will participate in ITM Istanbul 2026 in a corporate booth of Vandewiele Group, showcasing a selection of its most advanced winding and spinning solutions designed to support textile mills in achieving higher efficiency, flexibility and yarn quality. The company will bring to the show three flagship solutions: Proxima Smartconer®, Lybra Smartspinner® and the Phoenix Assembly Winder.

#ITM 2026

Rieter at ITM 2026: Spinning Redefined with Automation and Intelligence

Spinning mills need solutions that deliver stability, efficiency and future-proof performance. Rieter has put together a powerful portfolio for ITM 2026 in Istanbul, Türkiye. These innovations give customers the tools to enhance cost efficiency, improve responsiveness and actively develop their competitive edge. Step-by-step, Rieter is moving closer to its Vision 2027 – the fully automated spinning mill. With each new technology, Rieter enables spinning mills worldwide to operate with greater precision and reliability, ensuring they remain at the forefront of an increasingly demanding global market.

#ITM 2026

Experience Trützschler’s leading fiber processing technologies at ITM 2026

From June 9 to 13, the Trützschler Group will present its latest machinery, service expertise and digital solutions at ITM 2026 in Istanbul, Türkiye. Visitors are invited to explore innovations across Spinning, Card Clothing, and Nonwovens at Hall 7, Booth 714A at the Tüyap Fair Convention and Congress Center. They can experience modern fiber processing with Trützschler!

TOP