[pageLogInLogOut]

#Textile processing

Discover Coloreel’s embroidery on-demand at Gina Tricot’s flagship Store

© Gina Tricot
As a part of their Creative Studio initiative to offer more fun and sustainable ways for customers to stay on-trend with up-cycling and personalization, the Swedish fashion brand Gina Tricot will launch an on-demand embroidery studio in their Borås flagship store.

Coloreel has partnered with Gina Tricot to offer a unique chance to personalize new and loved clothing with Coloreel’s unlimited color embroidery technology.

During the first week of December, Coloreel will install one of its instant thread coloring units at Gina Tricot in Pallashuset. Customers can choose their favorite design from a selection of Coloreel ready embroideries and have their chosen clothing item embroidered in-store within a matter of minutes.

“The opportunity to explore Coloreel's innovative technology with our customers in-store is an amazing opportunity for us at Gina Tricot. We believe that technology like Coloreel will play a big part in our industry from a sustainability perspective going forward, and we are very proud to be a part of that journey”, says Emma Garrote, Global Production & Sustainability Manager at Gina Tricot.




“We’re excited about our partnership with Gina Tricot. This is one of the first opportunities Swedish consumers will have to experience Coloreel’s instant thread coloring technology live in a retail environment. There is an increasing consumer demand for personalized and customized clothing. With in-store on-demand embroidery, Coloreel can bring true value to Gina Tricot’s customers”, says Elin Wengström, VP Marketing & Communication at Coloreel.

EXPERIENCE COLOREEL LIVE

Thursday 1 Dec: 15.00-18.00

Friday 2 Dec: 15.00-18.00

Saturday 3 Dec: 11.00-14.00

Friday 9 Dec: 15.00-18.00

Saturday 10 Dec: 11.00-14.00

Friday 16 Dec: 15.00-18.00

Saturday 17 Dec: 11.00-14.00


For more information, please contact:

Elin Wengström, VP Marketing & Communication Coloreel,

elin.wengstrom@coloreel.com, +46 769 49 59 01



More News from TEXDATA International

#Texprocess 2026

Texprocess 2026: Automation, digitalisation and AI redefine textile processing

Making investment decisions in textile processing has become significantly more demanding. Increasing energy costs, a shortage of skilled labour and ongoing geopolitical uncertainties are compelling companies to focus on technologies that deliver clear gains in efficiency and process reliability. This applies equally to apparel manufacturing and to the processing of technical textiles and high-performance materials. As a result, modernisation initiatives are assessed more carefully – even as the need to upgrade production systems continues to intensify.

#Techtextil 2026

Techtextil 2026: Between innovation pressure & market reality

From 21 to 24 April 2026, Techtextil in Frankfurt am Main will once again become the central meeting point for the international technical textiles and nonwovens industry. Running in parallel, Texprocess will focus on the industrial implementation of textile processing technologies as the leading platform in this field. Together, the two trade fairs form a closely integrated presentation and working platform along the entire textile value chain – from material development to finished applications.

#Techtextil 2026

Between geopolitical pressure and industrial resilience

In this interview, Dr. Janpeter Horn (VDMA) discusses the current challenges facing textile machinery manufacturers, shaped by geopolitical tensions, regulatory developments and subdued investment. He also outlines why innovation strength, integrated solutions and strategic positioning remain key to global competitiveness.

#Texprocess 2026

Between investment restraint and modernization pressure

Texprocess 2026 takes place in a complex market environment shaped by uncertainty and innovation pressure. In this interview, Elgar Straub (VDMA) explains why the trade fair is particularly relevant this year and which technologies are driving efficiency and competitiveness.

More News on Textile processing

#Textile processing

NATULON® zipper series surpasses 50% of YKK’s global zipper sales

YKK Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Koichi Matsushima; hereafter, YKK) announces that the global sales share of its NATULON® zipper series—zippers that incorporate recycled materials—has exceeded 50%.

#Texprocess 2026

VEIT Group presents product highlights and innovations at Texprocess 2026

At Texprocess 2026 in Frankfurt am Main (April 21–24, Hall 8.0, Stand A18), the VEIT Group presents its latest solutions and product highlights for the industrial production of clothing and the processing of technical textiles. The focus is on efficient technologies for ironing, pressing, fusing, laminating and textile refinishing processes, covering applications from the apparel industry through to technical textiles as well as interior and automotive sectors.

#Techtextil 2026

Innovation as the answer: Techtextil and Texprocess honour solutions to global challenges with the 2026 Innovation Awards

The winners of the Techtextil and Texprocess Innovation Awards 2026 have been announced. Across ten categories, 17 international winners are being recognised for pioneering research, innovative products and materials, as well as new processes and technologies. These innovations provide solutions far beyond the textile industry – including sectors such as automotive, aerospace, medical, architecture, construction and robotics. The awards ceremony takes place on 21 April at Techtextil and Texprocess in Frankfurt. From 21 to 24 April, there is a winners’ exhibition as well as guided tours.

#Textile processing

Jeanologia showcases the future of product development

Jeanologia is showcasing how software is transforming product development in the fashion industry at PI Apparel Europe: The Fashion Technology Show, taking place on March 30–31 in London.

Latest News

#Techtextil 2026

Techtextil & Texprocess 2026: Global benchmark for textile innovation – Performance Apparel Textiles takes centre stage at the opening

With 1,700 exhibitors from 54 countries, Techtextil and Texprocess 2026 showcase the full range of innovation within the international textile industry – from new materials and recycling technologies to finishing solutions and high-performance textile manufacturing and processing technologies. The opening press conference centred on a key theme where innovation is especially strong: Performance Apparel Textiles.

#Recycled Fibers

Circulose and CTA announce collaboration to enable lyocell fibers using CIRCULOSE® pulp

Circulose has announced an agreement with China Textile Academy Green Fibre (CTA) to offer lyocell fibers produced using CIRCULOSE® pulp. Producing lyocell from recycled pulp at commercial scale is an important step in making textile-to-textile recycled materials available across a wider range of textile applications.

#Heimtextil 2027

Heimtextil celebrates Milan Design Week honoring partnerships with Patricia Urquiola and Alcova Milano

Heimtextil is represented at Milan Design Week with its strong design partners Patricia Urquiola and Alcova. At Villa Pestarini, the leading trade fair spotlighted its dynamic collaborations with acclaimed designer Patricia Urquiola and Alcova Milano.

#Texprocess 2026

Kornit Digital expands digital production into footwear and technical textiles with Presto MAX PLUS

Kornit Digital (NASDAQ: KRNT) (“Kornit” or the “Company”), a global pioneer in sustainable, on-demand digital fashion and textile production, today unveiled the Kornit Presto MAX PLUS, a new roll-to-roll system expanding digital manufacturing into footwear, automotive interiors, military camouflage, high-performance sportswear, and high-end furnishings. Debuting at Texprocess 2026 in Frankfurt, Presto MAX PLUS enables entirely new applications for on-demand textile production.

TOP