Bettina Bär follows Sabine Scharrer, who will take over as Show Director of the leading international trade fairs, Techtextil and Texprocess, including the associated brand management. She will succeed Michael Jänecke, who retires with effect from 1 January 2023. 

The leading trade fairs for technical textiles and nonwovens, as well as for the processing of textile and flexible materials, Techtextil and Texprocess, will be held under new management from 1 January 2023. Sabine Scharrer will take over the position of Show Director from Michael Jänecke, who is retiring after over 30 years with Messe Frankfurt. Sabine Scharrer joined Messe Frankfurt in 1996 and has worked, inter alia, for the company’s technical trade fairs abroad as well as managing consumer goods fairs, including Ambiente. Since 2016, the trade fair expert has been responsible for the Home Textiles segment of Heimtextil. In the intervening years, she has been particularly successful in developing the fair’s offers for interior architects and interior designers, as well as setting up, inter alia, the Interior.Architecture.Hospitality Library. Moreover, she focused on improving the integration of the upstream segments of Textile Technology and Fibres and Yarns in the fair. In her new role as Show Director of Techtextil and Texprocess, Sabine Scharrer aims to continue the internationalisation of the two leading fairs in cooperation with the industry partners and, at the same time, boost the worldwide synergistic effects of Messe Frankfurt’s brand events in the field of technical textiles and textile technology.

Bettina Bär assumes responsibility for the Home Textiles segment of Heimtextil with effect from 15 September. She forms a dual leadership team with Meike Kern, who successfully leads the Household Textiles segment at Heimtextil. Bettina Bär has been with Messe Frankfurt since 2012. During this time, she has been Show Director in the consumer goods field and, most recently, Show Director of Neonyt, the fair for fashion, sustainability and innovations. In her new position, Bettina Bär will apply her many years of experience in the trade fair business and her profound knowledge of the consumer goods, textile and fashion industries, as well as sustainable developments. For the future, she wants to boost Heimtextil with new ideas, to strengthen relevant market segments, including that of Interior, Architecture and Hospitality, and to promote sustainable solutions. Of fundamental importance for Bettina Bär is a close, coequal relationship with industry participants, including the associations and exhibitors, with the aim of standing shoulder-to-shoulder to meet the challenges facing the industry. Bettina Bär forms a strong leadership duo with Meike Kern, who has been responsible for the Household Textiles segment for 14 years and has decades of experience with textile trade fairs. Thanks to her extensive knowledge of the market, customers and their requirements, she will play a key role with Bettina Bär in ensuring stability in this time of social and economic challenges. Together, they will drive Heimtextil forward as the world’s foremost platform for home and contract textiles.

“We are delighted to have found the perfect management team for Heimtextil, Techtextil and Texprocess. Thanks to their experience and personalities, the colleagues will undoubtedly make a decisive contribution to the development of our textile trade fairs and thus strengthen our position as the world-market leader in the textile sector. With a team that proactively tackles the current challenges of the industry, we are perfectly prepared for the future”, says Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt.