#Sustainability

2024-09-12

Committing to 100% bluesign® approved fabrics by 2025, Storm Creek joins bluesign® System as the first US Promotional Products Brand Partner

Storm Creek, a leading innovator in sustainable apparel within the promotional products industry, is proud to announce its official partnership with bluesign® as a system partner. This partnership marks a significant milestone, as Storm Creek becomes the first promotional products brand to join the bluesign® system, setting a new standard for sustainability in the industry.

As part of this commitment, Storm Creek has pledged to use only bluesign® Approved fabrics by 2025. Their upcoming 2025 product catalog will already feature a range of products made with bluesign® certified fabrics, demonstrating their dedication to reducing environmental impact and promoting safe, responsible production practices.

“This partnership takes our already strong commitment to sustainability to the next level,” said Doug Jackson, Storm Creek Founder and President. “Our aim is to inspire and educate promotional products distributors to sell sustainably and increase the impact their end buyers can have. Storm Creek is proud to set the standard for the promo industry.”

Storm Creek’s partnership with bluesign® aligns with their mission to deliver high-performance, sustainable apparel while minimizing environmental impact. By adhering to the rigorous standards set by bluesign®, Storm Creek is not only ensuring the safety and sustainability of its products but also leading the charge in transforming the promotional products industry.

"We are thrilled to welcome Storm Creek as a promotional products brand to join the bluesign® System," said Daniel Rüfenacht, CEO of bluesign technologies ag. "Their commitment to using 100% bluesign® Approved fabrics by 2025 is a bold and commendable step towards a more sustainable future. Storm Creek’s leadership in this area sets an inspiring example for the entire promotional products industry."

For more information on bluesign® and their commitment to sustainable practices, please visit www.bluesign.com. For more information on Storm Creek visit distributor.stormcreek.com.

Storm Creek achieves bluesign® PRODUCT status

Storm Creek (ASI#/PPAI#) is proud to announce a meaningful sustainability milestone: the company has achieved bluesign® PRODUCT status: becoming the first US-based supplier in the promotional products industry to earn this globally respected certification. While this marks an industry first, for Storm Creek, it represents something far more important: a continuation of doing what they believe is right.

Execs help steer Cascale’s consumer goods agenda in Athens

The 2026 Cascale Annual Meeting, taking place September 15–17 in Athens, Greece, will convene leaders from across the global consumer goods value chain to tackle one of the industry’s defining questions: how to accelerate meaningful, system-wide transformation. Guiding those conversations as this year’s co-chairs are Sean Cady, vice president, global sustainability, responsibility, trade, and government affairs at VF Corporation, and Dr. Delman Lee, vice chair at TAL Apparel Limited.

SAITEX reports efficiency gains and greater transparency in 2025 Impact Report

Vietnam-based denim manufacturer SAITEX has published its 2025 Impact Report, documenting progress in resource efficiency, chemical management, digital traceability and knowledge sharing across its manufacturing operations in Vietnam and the United States. Rather than focusing on sustainability ambitions, the report presents operational data, manufacturing developments and lessons learned from the past year.

Aid by Trade Foundation presents annual report for 2025: Market position and impact of sustainably verified natural fibres strengthened

Despite global supply chain challenges, the Aid by Trade Foundation (AbTF) was able to further expand its international role in promoting sustainably verified natural fibres in 2025. In doing so, the foundation remains true to its fundamental approach of leveraging market forces. Last year, it generated total revenues of EUR 7.8 million; this included EUR 6.7 million collected through the successful marketing of four standards: Cotton made in Africa (CmiA), CmiA Organic, The Good Cashmere Standard (GCS), and the Regenerative Cotton Standard (RCS). AbTF invested the resulting income in projects aiming to protect biodiversity, support women, increase transparency in the textile supply chain, and implement its verification system.

Textile Exchange reports growth in certifications and industry engagement

Textile Exchange has published its 2025 Annual Report, highlighting continued growth in certified sites, industry participation and the development of its standards and membership structure. According to the report, more than 100,000 sites worldwide are now certified to Textile Exchange standards, more than three times the number recorded in 2020. Preliminary figures also indicate 12% year-on-year growth across the organization's current standards, including the Global Recycled Standard (GRS), Recycled Claim Standard (RCS) and the Responsible Animal Fiber standards.

Brazil sets new cotton export record and consolidates global leadership

Brazil ended the 2025/26 commercial year with a new record, consolidating its position as the world’s largest cotton exporter. Between August 2025 and July 2026, the country shipped 3,373,941 tonnes of the fiber, 19% more than in the previous cycle, and reached record revenue of US$5.3 billion. The result represents a milestone in Brazil’s expansion in the international market and reinforces the country’s role as a strategic supplier to the global textile industry.

The LYCRA Company expands its co-creation vision through an immersive Lifestyle District at Intertextile Shanghai.

The LYCRA Company, a global leader in fiber and technology solutions for the apparel industry, is reimagining the trade show experience at Intertextile Shanghai Apparel Fabrics Autumn Edition, which opened today in China. Building on the success of last year's ALL IN concept, the company has expanded its co-creation vision into a 356-square-meter Lifestyle District featuring partners Jingzili New Material, JYT Textile, Lianxingfa Knitting, and Trend Textile. The district is part of a larger 895-square-meter pavilion showcasing a total of 19 co-exhibitors. Together, they demonstrate how innovations in fiber, fabric, and garments can be combined to create compelling solutions for both work and play.

Plastic-free stretch technologies drive new direction for denim innovation

As the denim industry looks for ways to reduce its reliance on synthetic fibres, plastic-free stretch technologies are gaining momentum. Developments based on mechanical fabric construction and natural rubber are demonstrating that comfort and stretch can be achieved without conventional elastane, supporting both recyclability and circular product design.