In its latest Hot Button report, Canopy, an environment not-for-profit, awarded Birla Cellulose with a 'Dark Green Shirt'*. The top category in the environmental report reflects Birla Cellulose's relentless effort to improve sustainable wood sourcing practices, conservation of forests, innovation, next-generation fibre solutions and transparency across the value chain.

Mr H K Agarwal, Managing Director, Grasim Industries Ltd. and Business Director, Birla Cellulose said, "Achieving highest category for three consecutive years is a testimony to our continuous efforts on the conservation of Ancient & Endangered Forests and robust initiatives to scale circular business models in the fashion industry. In our business, continuous innovative work in circularity with in-house revamping of Liva Reviva fibre in pursuit to find solutions to replace virgin pulp with waste textile material has helped us become a leader"

Birla Cellulose, this year, along with other global MMCF producers has signed an 'International Conservation Letter' to support conserving at least 30% of the World's Forests by 2030 to be presented at the 15th Convention on Biological Diversity (CBD) Conference of the Parties (COP). Birla Cellulose believes this is a significant contribution to the process, and will hopefully produce a strong international framework for conservation.