#Sustainability

2023-03-23

Birla Cellulose retains the highest 'Dark Green Shirt' category for three consecutive years in the Canopy Hot Button report

Birla Cellulose, the pulp and fibre business of the Aditya Birla Group, has secured the highest category in Canopy's Hot Button report, 2022 for the third consecutive year.

In its latest Hot Button report, Canopy, an environment not-for-profit, awarded Birla Cellulose with a 'Dark Green Shirt'*. The top category in the environmental report reflects Birla Cellulose's relentless effort to improve sustainable wood sourcing practices, conservation of forests, innovation, next-generation fibre solutions and transparency across the value chain.

Mr H K Agarwal, Managing Director, Grasim Industries Ltd. and Business Director, Birla Cellulose said, "Achieving highest category for three consecutive years is a testimony to our continuous efforts on the conservation of Ancient & Endangered Forests and robust initiatives to scale circular business models in the fashion industry. In our business, continuous innovative work in circularity with in-house revamping of Liva Reviva fibre in pursuit to find solutions to replace virgin pulp with waste textile material has helped us become a leader"

Birla Cellulose, this year, along with other global MMCF producers has signed an 'International Conservation Letter' to support conserving at least 30% of the World's Forests by 2030 to be presented at the 15th Convention on Biological Diversity (CBD) Conference of the Parties (COP). Birla Cellulose believes this is a significant contribution to the process, and will hopefully produce a strong international framework for conservation.

Birla Cellulose is actively collaborating with brands and supply chain partners, innovators, and orchestrators such as Canopy, Fashion for Good, and Circular Fashion Partnership for scaling its circular business model. Company's blockchain-based and molecular tracer-backed platform 'GreenTrack' provides end-to-end traceability of value chain from forest to fashion and is available free of cost to brand partners who source sustainability enhanced products such as Livaeco and Liva Reviva.

Birla Cellulose and Circ partner to accelerate scaling textile recycling innovation

Birla Cellulose, the cellulosic fibres business of the Aditya Birla Group and one of the world’s leading Man-Made Cellulosic Fibre (MMCF) producers through its flagship company Grasim Industries Limited, and Circ, a US-based textile-to-textile recycling innovator, have announced a long-term strategic partnership aimed at accelerating the scaling of recycling fibres within the textiles sector.

A new standard to combat plastic waste in forests

With DIN SPEC 35808 “Tree Shelter for Forestry Applications,” the testing and research service provider Hohenstein, in collaboration with Rottenburg University of Forestry, as well as forestry authorities and industry partners, has established a clear framework for bio-based and fully biodegradable tree shelters. The pre-standard defines requirements and practical testing methods designed to reduce plastic waste in forests and strengthen the long-term protection of soil and the environment.

Europe’s textile future at a turning point: New 2030 Circularity Blueprint aims to scale recycling and unlock investment opportunities

The EU textile system is at a critical crossroads. Today, less than 1% of discarded garments are recycled into new garments, despite EU-wide obligations for separate collection. In response, Global Fashion Agenda (GFA) is launching the 2030 Circularity Blueprint, in partnership with ReHubs. This ambitious initiative is designed to support the transformation of the EU textile ecosystem to advance textile-to-textile recycling and drive the transition to a circular economy.

Barmag and Neumag showcase innovations across all manmade fiber processes

For the first time, Barmag is presenting itself alongside its new parent company, Rieter: At this year’s ITM in Istanbul, both companies will be represented from June 9 to 13 at the Tüyap Fair Convention and Congress Center in Hall 7, Booth 702B. As a technology leader in the field of chemical fiber equipment, Barmag will showcase its entire portfolio of systems for filament yarn, staple fiber, and nonwoven production, as well as solutions for the networked factory.

Walter Reiners Foundation Prize awarded to three ITA graduates

Sabina Dann, Lukas Balon and Annegret Storm from the Institut für Textiltechnik (ITA) of RWTH Aachen University were awarded the Walter Reiners Foundation Prize by the German Engineering Federation (VDMA) for their master’s and bachelor’s theses. Peter Dornier, Chairman of the Walter Reiners Foundation, presented the awards during Techtextil at the VDMA stand in Frankfurt am Main, Germany.