#Sustainability

2021-06-10

Lenzing welcomes clear positioning of the EU Commission in the fight against plastic waste

CCO Robert van de Kerkhof © 2021 Lenzing

The Lenzing Group, the globally leading supplier of sustainably produced specialty fibers, welcomes the issuance of the guidelines for the implementation of the Single-Use Plastics Directive (EU) 2019/904, which took effect on June 05, 2019[1]. In these guidelines, the EU Commission specifies which products fall within the scope of the directive, thus providing clarity in the joint fight of the EU member states against environmental pollution from plastic waste. Lenzing’s wood-based, biodegradable cellulosic fibers such as those of the VEOCEL™ brand comprise a sustainable and innovative solution to this man-made problem.

Guidelines of the EU Commission to implement the Single-Use Plastics Directive have been published

Uniform labelling obligation for wipes and feminine hygiene products containing plastics as of July 03, 2021

Lenzing’s wood-based, biodegradable VEOCEL™ branded fibers as a sustainable alternative to plastic

“Pollution of the environment – especially marine pollution – is one of the biggest problems of our time. For this reason, we welcome the measures taken by the EU to reduce certain single-use plastic products and the transition to closed-loop models”, says Robert van de Kerkhof, Member of the Managing Board of the Lenzing Group. “Lenzing has been investing in the development of sustainable and innovative solutions for the textile and nonwovens industry for many years and will also continue in the future to intensively work on achieving systemic change towards a circular economy”, van de Kerkhof adds.

Lenzing’s ambitious sustainability targets make it a trailblazer in manufacturing industry, especially the fiber segment. Lenzing’s considerable investments in developing sustainable innovations and implementing climate objectives focusing on carbon neutrality not only strengthen the company’s market position and increase shareholder value but also continuously create new jobs.

Uniform labelling rules for some single-use plastic products

The Commission implementing regulation (EU) 2020/2151 applying to the Single-Use Plastics Directive stipulate uniform labelling requirements for some of the single-use plastic products on the packaging or the product itself starting on July 03, 2021. They encompass feminine hygiene products and wet wipes for personal and household care containing plastic.

“The issue of hygiene is becoming increasingly important and is especially the order of the day in the light of the prevailing epidemic conditions”, states Jürgen Eizinger, Vice President Global Nonwovens Business at Lenzing. “The Single-Use Plastics Directive enables consumers to make a more informed purchase decision. That is why we welcome these implementation guidelines which now provide enhanced clarity. Lenzing‘s VEOCEL™ fibers already offer a natural solution today for the problem of global plastic waste, and the company is continually expanding its capacities for wood-based specialty fibers as a means of promoting the development of sustainable wipes and hygiene products“, Jürgen Eizinger adds.

Consumers want sustainable hygiene products

Even before the implementation of the Single-Use Plastics Directive, Lenzing already gives consumers clear guidance in their purchasing decisions. Products bearing the VEOCEL™ brand logo on their packaging are produced in line with stringent certification criteria. As a consequence, consumers can be assured that the products contain biodegradable, cellulosic materials.

A Marketagent survey carried out in German-speaking Europe in October 2019[2] concluded that nine out of ten consumers would immediately change their purchasing behavior for wipes if they found out that their current product contains plastic. This would seem to imply that new market dynamics will emerge once the labelling rules for single-use plastic products takes effect. According to a Smithers Report[3], about 500,000 tons of petroleum-based fibers are used each year for the production of wipes.

#ItsInOurHands – the initiative for enhanced awareness and transparency

On the basis of its environmental initiative #ItsInOurHands, Lenzing has been supporting a movement since the end of 2019 in collaboration with its partners to create enhanced awareness and transparency for materials used in wet wipes. An online platform as well as a dedicated community strive to increase awareness on the part of producers and consumers and thus push ahead with the development of sustainable alternatives (more information at https://itsinourhands.com).

Lenzing confirmed as global leader in Canopy sustainability ranking

Lenzing AG has once again taken first place in this year's Hot Button Report published by the Canadian non-profit organization Canopy. With 34.5 out of 40 points and no known risk of sourcing from ancient and endangered forests, Lenzing remains one of the most sustainable companies in regenerated cellulose fiber production – setting a benchmark for responsible business practices in the textile and nonwovens industries.

Lenzing AG refines strategy and strengthens competitiveness for a challenging environment

Lenzing AG, a leading provider of regenerated cellulosic fibers, refined its strategy to strengthen its global positioning and competitiveness. With this step, the company responds to the ongoing challenges in the global textile and nonwovens markets as well as geopolitical changes. Cornerstones of the refined strategy include focusing on high-performance fibers, enhancing operational efficiency and asset footprint optimization, which should further unlock the company’s full value creation potential.

Lenzing AG accelerates energy transition with expanded renewable energy portfolio

The Lenzing Group, a leading provider of regenerated cellulose fibers for the textile and nonwoven industries, is setting another milestone in the energy transition by expanding its photovoltaic capacities at its Lenzing site. Together with VERBUND, a new PV plant with a capacity of 1.3 megawatts peak (MWp) has been commissioned, increasing the total capacity of the PV plant park to 8.3 MWp. Lenzing is thereby investing in a stable and diversified energy supply and is also making an active contribution to the energy transition.

Pioneering open-source framework shows how early innovation drives a just and net-zero fashion future

The non-profit H&M Foundation, in collaboration with Accenture, has unveiled From Signals to Systems Change, an insight report calling on the fashion industry to rethink its role in transformation. At its core is the Reimagined System Map, a pioneering open-source framework that visualises how early-stage innovation could drive a just and net-zero textile future.

Nike unites innovation, design and product teams to accelerate athlete-centered innovation

Nike, Jordan Brand and Converse are joining forces under a new, athlete-focused creation structure aimed at accelerating innovation and driving growth across NIKE, Inc. The new setup unites the Innovation, Design and Product teams from all three brands into a single “creation engine” that will enable greater sharing of insights, technology and manufacturing methods throughout the innovation process. This integration is part of Nike’s new Sport Offense strategy and is designed to enhance the creation of products that help athletes perform at their best.

DORNIER celebrates its anniversary at ITMA Asia + CITME

To mark its 75th anniversary, machine and plant manufacturer Lindauer DORNIER will be presenting the latest developments in its rapier and air-jet weaving machines at ITMA Asia + CITME in Singapore (Hall 2, Stand B401) from 28 to 31 October 2025. The focus will be on energy-efficient weaving technologies, new IoT solutions for networked textile production and systems for the series production of modern fibre composite components.

BCI warns against ‘dangerous dilution’ of EU corporate directives

The approval of the European Commission’s Omnibus I proposal by the European Parliament’s Committee on Legal Affairs, accepting controversial changes to key sustainability directives is of great concern. These changes, namely to the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD), threaten to significantly dilute business reporting and due diligence obligations.